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Wrong Scott Goebel?

Scott Goebel

Senior Vice President, US Digital Practices

Team Detroit

HQ Phone: (313) 615-2000

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Team Detroit

550 TOWN CENTER DR

Dearborn, Michigan 48126

United States

Company Description

Based in Dearborn, Michigan, Team Detroit was founded in 2007 as an entirely new model of collaboration that gives marketers access to the breadth of WPP's talent, ideas, and tools. The agency has 36 U.S. offices and employs more than 3,000 worldwide. Out ... more

Find other employees at this company (1,480)

Background Information

Employment History

Senior Manager for Social Media, Interactive, Direct and Mobile Marketing

BBDO Detroit

Education

University of Michigan

Walsh College

Web References (13 Total References)


Social media marketing is new word-of-mouth | Martech Social

www.martechsocial.com [cached]

That's why Scott Goebel, vice president for social strategy and enablement at Team Detroit, the Ford brand's advertising agency, says that getting consumers to share Fusion prelaunch content is a key goal.

"So we may want 100,000 views of something, but we're also looking at the rate at which it was shared by people," Goebel says, referring to how quickly they pass the word along.
...
Goebel says that marketers have learned some techniques. For instance, he says, by using YouTube annotations - links that appear in the frame of a video which allow the viewer to click through to another video or a Web site - they can engage potential Fusion buyers more deeply.


Martech Social

www.martechsocial.com [cached]

That's why Scott Goebel, vice president for social strategy and enablement at Team Detroit, the Ford brand's advertising agency, says that getting consumers to share Fusion prelaunch content is a key goal.

"So we may want 100,000 views of something, but we're also looking at the rate at which it was shared by people," Goebel says, referring to how quickly they pass the word along.
...
Goebel says that marketers have learned some techniques. For instance, he says, by using YouTube annotations - links that appear in the frame of a video which allow the viewer to click through to another video or a Web site - they can engage potential Fusion buyers more deeply.


Uncategorized | Martech Social

www.martechsocial.com [cached]

That's why Scott Goebel, vice president for social strategy and enablement at Team Detroit, the Ford brand's advertising agency, says that getting consumers to share Fusion prelaunch content is a key goal.

"So we may want 100,000 views of something, but we're also looking at the rate at which it was shared by people," Goebel says, referring to how quickly they pass the word along.
...
Goebel says that marketers have learned some techniques. For instance, he says, by using YouTube annotations - links that appear in the frame of a video which allow the viewer to click through to another video or a Web site - they can engage potential Fusion buyers more deeply.


January | 2015 | Martech Social

www.martechsocial.com [cached]

That's why Scott Goebel, vice president for social strategy and enablement at Team Detroit, the Ford brand's advertising agency, says that getting consumers to share Fusion prelaunch content is a key goal.

"So we may want 100,000 views of something, but we're also looking at the rate at which it was shared by people," Goebel says, referring to how quickly they pass the word along.
...
Goebel says that marketers have learned some techniques. For instance, he says, by using YouTube annotations - links that appear in the frame of a video which allow the viewer to click through to another video or a Web site - they can engage potential Fusion buyers more deeply.


Scott Goebel Biography

www.detroitchamber.com [cached]

Goebel is the director for social media strategy at TeamDetroit for Ford. With 10 years of experience in Marketing, with the last 6 specializing in Social Media, he is skilled in researching, designing and implementing campaigns in social media. He has worked with a variety of clients on their Social Media strategies. Most recently, Goebel has presented Social Media strategies to the Automotive Suppliers Council in Florida. He is a graduate of both Walsh College and the University of Michigan.

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