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This profile was last updated on 8/7/15  and contains information from public web pages and contributions from the ZoomInfo community.

Senior Vice President, US Digital...

Phone: (313) ***-****  HQ Phone
Email: s***@***.com
Team Detroit
550 Town Center Drive
Dearborn , Michigan 48126
United States

Company Description: Team Detroit brings together five of WPP's largest marketing and communications agencies in one central location, including: JWT, Y&R, Wunderman, Ogilvy & Mather...   more

Employment History

Web References
January | 2015 | Martech Social, 1 Jan 2015 [cached]
That's why Scott Goebel, vice president for social strategy and enablement at Team Detroit, the Ford brand's advertising agency, says that getting consumers to share Fusion prelaunch content is a key goal.
"So we may want 100,000 views of something, but we're also looking at the rate at which it was shared by people," Goebel says, referring to how quickly they pass the word along.
Goebel says that marketers have learned some techniques. For instance, he says, by using YouTube annotations - links that appear in the frame of a video which allow the viewer to click through to another video or a Web site - they can engage potential Fusion buyers more deeply.
Scott Goebel Biography, 11 Aug 2011 [cached]
Goebel is the director for social media strategy at TeamDetroit for Ford. With 10 years of experience in Marketing, with the last 6 specializing in Social Media, he is skilled in researching, designing and implementing campaigns in social media. He has worked with a variety of clients on their Social Media strategies. Most recently, Goebel has presented Social Media strategies to the Automotive Suppliers Council in Florida. He is a graduate of both Walsh College and the University of Michigan.
Social Media Strategist: Scott ..., 26 July 2010 [cached]
Social Media Strategist: Scott Goebel (Team Detroit)
VP/Director Social Media/Mobile ..., 1 Feb 2013 [cached]
VP/Director Social Media/Mobile Marketing: Scott Goebel (Team Detroit)
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