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2016-04-22T00:00:00.000Z

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Wrong Scott Goebel?

Scott Goebel

Senior Vice President, US Digital Practices

Team Detroit

HQ Phone: (313) 615-2000

Email: s***@***.com

Team Detroit

550 Town Center Drive

Dearborn, Michigan 48126

United States

Company Description

Team Detroit brings together five of WPP's largest marketing and communications agencies in one central location, including: JWT, Y&R, Wunderman, Ogilvy & Mather and Group M. Implemented in January 2007, WPP restructured its service offerings to offer bes ... more

Find other employees at this company (1,648)

Background Information

Employment History

Senior Manager
BBDO Detroit

Education



University of Michigan



Walsh College

Web References (13 Total References)


Martech Social | A StartUp Social Marketing Agency

www.martechsocial.com [cached]

That's why Scott Goebel, vice president for social strategy and enablement at Team Detroit, the Ford brand's advertising agency, says that getting consumers to share Fusion prelaunch content is a key goal.

"So we may want 100,000 views of something, but we're also looking at the rate at which it was shared by people," Goebel says, referring to how quickly they pass the word along.
...
Goebel says that marketers have learned some techniques. For instance, he says, by using YouTube annotations - links that appear in the frame of a video which allow the viewer to click through to another video or a Web site - they can engage potential Fusion buyers more deeply.


martechcomp | Martech Social

www.martechsocial.com [cached]

That's why Scott Goebel, vice president for social strategy and enablement at Team Detroit, the Ford brand's advertising agency, says that getting consumers to share Fusion prelaunch content is a key goal.

"So we may want 100,000 views of something, but we're also looking at the rate at which it was shared by people," Goebel says, referring to how quickly they pass the word along.
...
Goebel says that marketers have learned some techniques. For instance, he says, by using YouTube annotations - links that appear in the frame of a video which allow the viewer to click through to another video or a Web site - they can engage potential Fusion buyers more deeply.


Martech Social | A StartUp Social Marketing Agency

www.martechsocial.com [cached]

That's why Scott Goebel, vice president for social strategy and enablement at Team Detroit, the Ford brand's advertising agency, says that getting consumers to share Fusion prelaunch content is a key goal.

"So we may want 100,000 views of something, but we're also looking at the rate at which it was shared by people," Goebel says, referring to how quickly they pass the word along.
...
Goebel says that marketers have learned some techniques. For instance, he says, by using YouTube annotations - links that appear in the frame of a video which allow the viewer to click through to another video or a Web site - they can engage potential Fusion buyers more deeply.


Martech Social | A StartUp Social Marketing Agency

www.martechsocial.com [cached]

That's why Scott Goebel, vice president for social strategy and enablement at Team Detroit, the Ford brand's advertising agency, says that getting consumers to share Fusion prelaunch content is a key goal.

"So we may want 100,000 views of something, but we're also looking at the rate at which it was shared by people," Goebel says, referring to how quickly they pass the word along.
...
Goebel says that marketers have learned some techniques. For instance, he says, by using YouTube annotations - links that appear in the frame of a video which allow the viewer to click through to another video or a Web site - they can engage potential Fusion buyers more deeply.


Social media marketing is new word-of-mouth | Martech Social

www.martechsocial.com [cached]

That's why Scott Goebel, vice president for social strategy and enablement at Team Detroit, the Ford brand's advertising agency, says that getting consumers to share Fusion prelaunch content is a key goal.

"So we may want 100,000 views of something, but we're also looking at the rate at which it was shared by people," Goebel says, referring to how quickly they pass the word along.
...
Goebel says that marketers have learned some techniques. For instance, he says, by using YouTube annotations - links that appear in the frame of a video which allow the viewer to click through to another video or a Web site - they can engage potential Fusion buyers more deeply.

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