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This profile was last updated on 4/22/16  and contains information from public web pages and contributions from the ZoomInfo community.

Senior Vice President, US Digital...

Phone: (313) ***-****  HQ Phone
Email: s***@***.com
Team Detroit
550 Town Center Drive
Dearborn , Michigan 48126
United States

Company Description: Team Detroit brings together five of WPP's largest marketing and communications agencies in one central location, including: JWT, Y&R, Wunderman, Ogilvy & Mather...   more
Background

Employment History

Education

  • University of Michigan
  • Walsh College
13 Total References
Web References
Martech Social | A StartUp Social Marketing Agency
www.martechsocial.com [cached]
That's why Scott Goebel, vice president for social strategy and enablement at Team Detroit, the Ford brand's advertising agency, says that getting consumers to share Fusion prelaunch content is a key goal.
"So we may want 100,000 views of something, but we're also looking at the rate at which it was shared by people," Goebel says, referring to how quickly they pass the word along.
...
Goebel says that marketers have learned some techniques. For instance, he says, by using YouTube annotations - links that appear in the frame of a video which allow the viewer to click through to another video or a Web site - they can engage potential Fusion buyers more deeply.
martechcomp | Martech Social
www.martechsocial.com [cached]
That's why Scott Goebel, vice president for social strategy and enablement at Team Detroit, the Ford brand's advertising agency, says that getting consumers to share Fusion prelaunch content is a key goal.
"So we may want 100,000 views of something, but we're also looking at the rate at which it was shared by people," Goebel says, referring to how quickly they pass the word along.
...
Goebel says that marketers have learned some techniques. For instance, he says, by using YouTube annotations - links that appear in the frame of a video which allow the viewer to click through to another video or a Web site - they can engage potential Fusion buyers more deeply.
Martech Social | A StartUp Social Marketing Agency
www.martechsocial.com [cached]
That's why Scott Goebel, vice president for social strategy and enablement at Team Detroit, the Ford brand's advertising agency, says that getting consumers to share Fusion prelaunch content is a key goal.
"So we may want 100,000 views of something, but we're also looking at the rate at which it was shared by people," Goebel says, referring to how quickly they pass the word along.
...
Goebel says that marketers have learned some techniques. For instance, he says, by using YouTube annotations - links that appear in the frame of a video which allow the viewer to click through to another video or a Web site - they can engage potential Fusion buyers more deeply.
Martech Social | A StartUp Social Marketing Agency
www.martechsocial.com [cached]
That's why Scott Goebel, vice president for social strategy and enablement at Team Detroit, the Ford brand's advertising agency, says that getting consumers to share Fusion prelaunch content is a key goal.
"So we may want 100,000 views of something, but we're also looking at the rate at which it was shared by people," Goebel says, referring to how quickly they pass the word along.
...
Goebel says that marketers have learned some techniques. For instance, he says, by using YouTube annotations - links that appear in the frame of a video which allow the viewer to click through to another video or a Web site - they can engage potential Fusion buyers more deeply.
Social media marketing is new word-of-mouth | Martech Social
www.martechsocial.com [cached]
That's why Scott Goebel, vice president for social strategy and enablement at Team Detroit, the Ford brand's advertising agency, says that getting consumers to share Fusion prelaunch content is a key goal.
"So we may want 100,000 views of something, but we're also looking at the rate at which it was shared by people," Goebel says, referring to how quickly they pass the word along.
...
Goebel says that marketers have learned some techniques. For instance, he says, by using YouTube annotations - links that appear in the frame of a video which allow the viewer to click through to another video or a Web site - they can engage potential Fusion buyers more deeply.
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