AddThis Appoints Scott Allan As Chief Marketing Officer
McLean, Va., - July 30, 2013 - AddThis today announced the appointment of Scott Allan as the company's first chief marketing officer.
brings more than two decades of product marketing and marketing communications experience to his
role at AddThis
, where he
will be responsible for managing and driving the company's internal and external marketing communications programs.
Allan joins AddThis after six years with Rakuten LinkShare, including the last two as senior vice president of global marketing responsible for running the company's public relations and all internal and external marketing communications.
Prior to that, he was the director of marketing, working closely with the sales, client services and product development to drive consistent messaging across all channels.
Previous to Rakuten LinkShare, Allan was the director of marketing at Quark, and has also held corporate and marketing management positions at EMC Corporation and IBM/Lotus.
Allan earned his M.B.A. from Boston University and a B.S. from the University of Massachusetts.
"AddThis has become a major player in the advertising world when it comes to content distribution, data and analytics," said Scott Allan, CMO, AddThis.