Scot Harden Named Husqvarna Sales And Marketing Manager
Woodcliff Lake, NJ - September 8, 2008... Scot Harden, a 26-year veteran of the off-road motorcycle industry and AMA Hall of Fame inductee, has joined Husqvarna Motorcycles NA, LLC as National Sales and Marketing Manager.
The move brings Harden's professional and racing career back to where it began - at Husqvarna
Prior to his 20-year career spearheading corporate marketing strategies, product development and sales for KTM North America, Harden was a regional sales manager for Husqvarna and, later, Cagiva, which purchased Husqvarna in 1987.
For the past two years, he has been general manager of KTM Adventure Tours, a company he launched in 2006.
Harden also enjoys iconic status as a motorcycle racer with credits that include African Rally Champion and two-time Dakar Rally Veteran, three-time Baja 500 and Baja 1000 Overall Champion, three-time ISDE Medalist - US Trophy Team Member and two-time AMA Amateur National Offroad Champion.
In October, he
will be inducted into the American Motorcyclist Association (AMA) Hall of Fame for his
off-road racing accomplishments on Husqvarna
"I am delighted to welcome Scot to the Husqvarna leadership team," said Mark Brady, President of Husqvarna Motorcycles NA, LLC.
will be responsible for developing and implementing marketing activities as well as creating a broader infrastructure to enhance sales of the legendary marque.
"This is a great opportunity to take Husqvarna
's rich heritage and build upon it with the impressive resources of BMW
to create a fresh new brand identity," commented Harden
"I am fortunate to have been part of the company's heritage as well as its future."
will maintain offices in Woodcliff Lake, NJ, where Husqvarna
Motorcycles NA, LLC is headquartered, and Southern California, where much of the off-road racing community is centered.
wife, Kristi, have two sons -- Brent and Brock -- both of whom are accomplished motorcycle racers.