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Wrong Scot Harden?

Scot Harden

Vice President of Global Marketing

Zero Motorcycles Inc

Direct Phone: (888) ***-**** ext. **       

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Zero Motorcycles Inc

380 El Pueblo Road

Scotts Valley, California 95066

United States

Company Description

Zero Motorcycles is committed to transforming the motorcycling experience by bringing to market highly innovative electric motorcycles that offer exceptional value and performance. Zero is powered by innovation, driven by passion, guided by integrity and ... more

Find other employees at this company (130)

Background Information

Employment History



National Sales and Marketing Manager

Husqvarna AB

Regional Sales Manager

Husqvarna AB

Head of Sales and Marketing

Husqvarna AB

Vice President of Marketing and Communications


Vice President of Media Relations


General Manager



Board Member

Web References (187 Total References)

ORBA - Off-Road Business Association [cached]

ยจ Scot Harden - VP of KTM Sportmotorcycle USA.

Yamaha Joins ORBA Team [cached]

Scot Harden, Vice President at KTM, serves as a member of ORBA's Board of Directors.

ORBA's President expressed his confidence that "it's only a matter of time until all of the manufacturers of products for the off-road recreation industry understand the need for a trade association representing their interests.

Team Zero || ZERO MOTORCYCLES [cached]

Scot Harden / VP of Global Marketing

Scot Harden VP of Global Marketing
Scot brings more than 40 years of racing, management, product development and brand building experience in the motorcycle industry to Zero. Inducted into the AMA Hall of Fame in 2008, Scot has amassed 20 different International motorcycle racing titles and more than 200 wins including two SCORE Baja 1000 wins, three SCORE Baja 500 wins and two SCORE Championship titles. Throughout his career Harden has held executive sales, marketing and race team management positions with leading European motorcycle OEMs, including KTM and Husqvarna. His track record for building brands and companies is well known throughout the industry. - Scot Harden Named Husqvarna Sales And Marketing Manager [cached]

Scot Harden Named Husqvarna Sales And Marketing Manager

Woodcliff Lake, NJ - September 8, 2008... Scot Harden, a 26-year veteran of the off-road motorcycle industry and AMA Hall of Fame inductee, has joined Husqvarna Motorcycles NA, LLC as National Sales and Marketing Manager. The move brings Harden's professional and racing career back to where it began - at Husqvarna.
Prior to his 20-year career spearheading corporate marketing strategies, product development and sales for KTM North America, Harden was a regional sales manager for Husqvarna and, later, Cagiva, which purchased Husqvarna in 1987. For the past two years, he has been general manager of KTM Adventure Tours, a company he launched in 2006. Harden also enjoys iconic status as a motorcycle racer with credits that include African Rally Champion and two-time Dakar Rally Veteran, three-time Baja 500 and Baja 1000 Overall Champion, three-time ISDE Medalist - US Trophy Team Member and two-time AMA Amateur National Offroad Champion. In October, he will be inducted into the American Motorcyclist Association (AMA) Hall of Fame for his off-road racing accomplishments on Husqvarna motorcycles.
"I am delighted to welcome Scot to the Husqvarna leadership team," said Mark Brady, President of Husqvarna Motorcycles NA, LLC.
In his role, Harden will be responsible for developing and implementing marketing activities as well as creating a broader infrastructure to enhance sales of the legendary marque.
"This is a great opportunity to take Husqvarna's rich heritage and build upon it with the impressive resources of BMW to create a fresh new brand identity," commented Harden. "I am fortunate to have been part of the company's heritage as well as its future."
Harden will maintain offices in Woodcliff Lake, NJ, where Husqvarna Motorcycles NA, LLC is headquartered, and Southern California, where much of the off-road racing community is centered.
Harden and his wife, Kristi, have two sons -- Brent and Brock -- both of whom are accomplished motorcycle racers.

Judging the X Games, Talking to ... [cached]

Judging the X Games, Talking to Hot Sauce, Keeping track of Scot Harden, Marty Tripes' two-part plan & making a low pass over Pala Raceway

Effective Sept. 30th, Scot Harden will step down as National Sales Manager for Husqvarna Motorcycles. "This was certainly a tough decision to make," Said Scot. "However there is some exciting new terrain for me to explore and I really look forward to the challenge. I'll always be a Husqvarna rider at heart and I will continue to support the brand for years to come."
Harden began his career in 1973 as a Husqvarna factory Baja/Desert rider and he remained with the team until 1986, cementing his induction to the AMA Hall of Fame along the way. Throughout his career Harden has held executive sales, marketing and race team management positions with leading European motorcycle OEMs dating back to 1982. He returned to Husqvarna in 2008 as head of sales and marketing.
Scot Harden racing the Paris-Dakar Rally.
During his career Scot was a two-time Baja 1000 overall winner, three-time overall Baja 500 winner, three-time overall SCORE Champion, four-time overall Best in the Desert Champion; three-time ISDE medalist (Gold 1981, Silver 1980 and Bronze 1982); winner of the 1987 Djerba 500 Rally; Total Challenge winner of the 1987 Rally de Atlas Morocco; 1982 AMA National Reliability Series Open Champion and 1994 AMA National Enduro Vet Class Champion.

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