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This profile was last updated on 8/8/14  and contains information from public web pages and contributions from the ZoomInfo community.

Vice President of Global Marketin...

Local Address: Scott's Valley, California, United States
Zero Motorcycles Inc
170 Technology Circle
Scotts Valley, California 95066
United States

Company Description: Zero Motorcycles' Independent Sales Representative program is designed to empower likeminded entrepreneurs with a means of easily representing and promoting Zero...   more
Background

Employment History

  • President
    ORBA
  • National Sales and Marketing Manager
    Husqvarna AB
  • Regional Sales Manager
    Husqvarna AB
  • Head of Sales and Marketing
    Husqvarna AB
  • Vice President of Marketing and Communications
    KTM
  • General Manager
    KTM
  • Vice President of Media Relations
    KTM

Board Memberships and Affiliations

  • Board Member
    ORBA
191 Total References
Web References
ZERO Motorcycles President ...
www.motorcyclemonster.com, 8 Aug 2014 [cached]
ZERO Motorcycles President Scot Harden said web traffic more than doubled the day Harley announced LiveWire, while the company gained more than 200 official inquiries about owning an electric motorcycle. (Representatives from Harley said it was "too early" to guage impact so far.)
ORBA - Off-Road Business Association
www.orbanet.org, 12 Sept 2010 [cached]
¨ Scot Harden - VP of KTM Sportmotorcycle USA.
Yamaha Joins ORBA Team
www.wboc.com, 25 Aug 2004 [cached]
Scot Harden, Vice President at KTM, serves as a member of ORBA's Board of Directors.
ORBA's President expressed his confidence that "it's only a matter of time until all of the manufacturers of products for the off-road recreation industry understand the need for a trade association representing their interests.
Team Zero || ZERO MOTORCYCLES
www.zeromotorcycles.com, 20 Jan 2014 [cached]
Scot Harden / VP of Global Marketing
...
Scot Harden VP of Global Marketing
Scot brings more than 40 years of racing, management, product development and brand building experience in the motorcycle industry to Zero. Inducted into the AMA Hall of Fame in 2008, Scot has amassed 20 different International motorcycle racing titles and more than 200 wins including two SCORE Baja 1000 wins, three SCORE Baja 500 wins and two SCORE Championship titles. Throughout his career Harden has held executive sales, marketing and race team management positions with leading European motorcycle OEMs, including KTM and Husqvarna. His track record for building brands and companies is well known throughout the industry.
MWerks.com - Scot Harden Named Husqvarna Sales And Marketing Manager
www.mwerks.com [cached]
Scot Harden Named Husqvarna Sales And Marketing Manager
Woodcliff Lake, NJ - September 8, 2008... Scot Harden, a 26-year veteran of the off-road motorcycle industry and AMA Hall of Fame inductee, has joined Husqvarna Motorcycles NA, LLC as National Sales and Marketing Manager. The move brings Harden's professional and racing career back to where it began - at Husqvarna.
Prior to his 20-year career spearheading corporate marketing strategies, product development and sales for KTM North America, Harden was a regional sales manager for Husqvarna and, later, Cagiva, which purchased Husqvarna in 1987. For the past two years, he has been general manager of KTM Adventure Tours, a company he launched in 2006. Harden also enjoys iconic status as a motorcycle racer with credits that include African Rally Champion and two-time Dakar Rally Veteran, three-time Baja 500 and Baja 1000 Overall Champion, three-time ISDE Medalist - US Trophy Team Member and two-time AMA Amateur National Offroad Champion. In October, he will be inducted into the American Motorcyclist Association (AMA) Hall of Fame for his off-road racing accomplishments on Husqvarna motorcycles.
"I am delighted to welcome Scot to the Husqvarna leadership team," said Mark Brady, President of Husqvarna Motorcycles NA, LLC.
...
In his role, Harden will be responsible for developing and implementing marketing activities as well as creating a broader infrastructure to enhance sales of the legendary marque.
...
"This is a great opportunity to take Husqvarna's rich heritage and build upon it with the impressive resources of BMW to create a fresh new brand identity," commented Harden. "I am fortunate to have been part of the company's heritage as well as its future."
Harden will maintain offices in Woodcliff Lake, NJ, where Husqvarna Motorcycles NA, LLC is headquartered, and Southern California, where much of the off-road racing community is centered.
Harden and his wife, Kristi, have two sons -- Brent and Brock -- both of whom are accomplished motorcycle racers.
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