No Photo Available

Last Update


This profile was last updated on .

Is this you? Claim your profile.

Wrong Saul Jodel?

Saul Jodel

Sales Promotion Specialist

Ideal Toys

Get ZoomInfo Grow

+ Get 10 Free Contacts a Month

Please agree to the terms and conditions

I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Grow at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

Ideal Toys

Background Information

Employment History

Head of the Toy Division

Ideal Toys

Senior Vice President of Marketing and Research and Development


Li & Fung

Web References (4 Total References)

LF Venture Capital - Bulletin Board [cached]

Out of necessity, Saul Jodel took one of his product lines and sold it to a competitor.He made out so well that he did it again.Now it's part of his business strategy.

In 1995, Saul Jodel's toy company, The Original San Francisco Toymakers, suffered a decline in sales and consequent cash shortage.Without quick action, the company could have gone under.After a quick evaluation, Saul grabbed a product line that had been under development for 12 months and approached a major toy company to buy it outright.Three weeks later, he had a check in his hand for $2.5 million, plus a contract that gave Toymakers future revenues based on royalty payments.Saul suddenly realized that he had a tiger by the tail.
To people who know Saul, his ability to suddenly change direction and hit the ground running is nothing new.Although he had originally intended to study medicine in college, Saul wanted to try his hand in starting a restaurant after graduation.While accompanying a business broker to visit a small toy company called Adult Leisure Products, he became very intrigued with the business and ended up buying the company himself.
It was baptism by fire.Given his inexperience, Saul struggled with his newly acquired company and closed it after 3 years.In 1977 he joined Ideal Toys as a Sales Promotion Specialist and became head of the Toy Division.Over the next three years he grew Ideal's toy sales from $7 million to over $100 million.After Ideal's purchase by CBS in 1983, Saul resigned to join Lewis Galoob Toys as the Senior Vice President of Marketing and R&D.
Saul worked close-ly with Li & Fung to source from Asia products that he helped create, such as Micro Machines®, Sweet Secrets®, Game Genie®, Bouncing Babies®, and The Animal®.
Despite his success at Lewis Galoob, Saul was eager to try his hand again at running his own toy company.In 1991, he resigned to start The Original San Francisco Toymakers.One of the first investors he approached was LFI.LFI not only gave him an initial equity investment, but also extended his fledgling com-pany a credit facility, and Li & Fung again became its buying agent.
Based on his knowledge of the toy industry, Saul knew that one "hit toy" could make Toymakers a huge success overnight.
Saul therefore devised a three-pronged strategy to generate multiple revenue streams.
Saul therefore approached several major toy companies to purchase the entire line with designs, tools and packaging included.After just three weeks of negotiating with one of them, he had successfully obtained a $2.5 million up-front fee in addition to future royalty payments.The large sums involved were unprecedented.
What Saul did to save his company all of a sudden looked like a good business decision.Instead of repeat-edly swinging for the home run and spending millions of dollars to design, tool, package and market a product line, Saul would instead hit singles and doubles by sell-ing a line for an up-front fee and royalty stream."Perhaps you don't realize all that you could make," says Saul, "but by selling a product line, you remove the risk, and you still have part of the upside."Reinvigorated by this new strategy, Saul approached the major toy companies in 1997 with two product lines: a toy race car with interchangeable parts, and a "smart" doll that eats, cries, sleeps and talks depending on a child's request.This time he negotiated a $5.0 million fee with future royalty pay-ments.
For 1998, Toymakers will introduce new FOB products such as Nerf and WCW figures, and will develop a private label product line for Toys "R" Us.However, Saul is particularly excited about selling off a 3-D game called "Room Wars".Discussions are already underway with several major toy companies."This product line will require major advertising support, and it will generate significant revenues for whoever buys it."If it is as successful as he expects it to be, Toymakers could go public in a few years based on the fees and future royalty payments.
What if it doesn't?Knowing Saul, he will come up with other innovative solutions.If necessity is the mother of invention, Saul is certainly a man who is not short on needs.
We knew Saul from his days at Lewis Galoob, which had gone public and made a lot of money for us.When he left to start up Toymakers, it was an easy decision to back him because we were confident in his ability to do it again.
JC: When Toymakers faced a cash shortage and had to sell off its kitchen toy line, how did you feel about that?
MH: At the time we considered raising additional equity for the company, but it would have diluted management and Saul felt strongly that he could overcome this short-term problem with an innovative solution.He was right and really outdid himself.

Galoob 25: The First Generation of TNG Toys (Part I) | TrekCore Blog [cached]

When one of the principals from Ideal - Saul Jodel, who did a lot of Ideal's marketing work - moved out to work at Galoob in California, he brought in several former Ideal people like me when the company started to show some promise. Links Page [cached]

Article on Saul JodelYep, you guessed it, "Jodel Building Supplies" on the semi from 1989 comes from this person.He was the Senior Vice President of Marketing and R&D for Galoob from 1983 till 1991.

When one of the principals from ... [cached]

When one of the principals from Ideal â€" Saul Jodel, who did a lot of Ideal’s marketing work â€" moved out to work at Galoob in California, he brought in several former Ideal people like me when the company started to show some promise.

Similar Profiles

Other People with this Name

Other people with the name Jodel

Beata Jodel
Pomorski Park Naukowo-Technologiczny Gdynia / Pomeranian Science and...

Josh Jodel
Salesforce.Com Inc

Wendy Jodel
Citi Habitats Inc

Travis Jodel

Jerzy Jodel
Compuware Corporation

City Directory Icon

Browse ZoomInfo's Business Contact Directory by City

People Directory Icon

Browse ZoomInfo's
Business People Directory

Company Directory Icon

Browse ZoomInfo's
Advanced Company Directory