Sarah Pate, president and CEO of AdMission Corp., gave an excellent talk that provided her view of this issue.
At the end of her
comments, the audience knew little more about AdMission
, but a lot more about the evolution of online classifieds and Pate's perspective on the future.
In the beginning, classifieds were controlled by local print properties, and the first major disruption was the entrance of online aggregators such as AutoTrader.com.
Pate went on to discuss the entrance of eBay with its online marketplace and Google, which signified that you no longer had to own the content to monetize it.
At every juncture, there was a response by the providers of print classifieds.
That didn't stop entrepreneurs such as Craigslist
, analytics companies or social networking firms, all of which were taking market share from the legacy classified advertising providers.
predicted that the evolution of classifieds would continue.