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2016-10-10T00:00:00.000Z

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Sarah E. Fordyce

Executive Director of Global Brand Communications and Events, Global Strategic Marketing

Hexagon AB

Direct Phone: (404) ***-****       

Email: s***@***.com

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Hexagon AB

Lilla Bantorget 15

Stockholm, SE-103 59

Sweden

Company Description

Hexagon Mining is the only company to solve surface and underground challenges by integrating design, planning, and operations technologies for safer, more productive mines. Headquartered in Tucson, Arizona, with more than 30 offices across five continent ... more

Find other employees at this company (1,011)

Background Information

Employment History

Design Director, Marketing

Intergraph Corporation

Web References (4 Total References)


Sarah Fordyce, Executive ...

hxgnnews.com [cached]

Sarah Fordyce, Executive Director of Brand Communications & Events at Hexagon AB sits down with Michael Hart to discuss show organizer best practices and how to turn an annual event into a 365-Day content machine.


press coverage Archives - HxGN News | Thousands of Stories, One Global MovementHxGN News | Thousands of Stories, One Global Movement

hxgnnews.com [cached]

Sarah Fordyce, Executive Director of Brand Communications & Events at Hexagon AB sits down with Michael Hart to discuss show organizer best practices and how to turn an annual event into a 365-Day content machine.


news coverage Archives - HxGN News | Thousands of Stories, One Global MovementHxGN News | Thousands of Stories, One Global Movement

hxgnnews.com [cached]

Sarah Fordyce, Executive Director of Brand Communications & Events at Hexagon AB sits down with Michael Hart to discuss show organizer best practices and how to turn an annual event into a 365-Day content machine.


"The company decided to capitalize on ...

www.hubcast.com [cached]

"The company decided to capitalize on the combined strength of our brands to create a corporate brand that stands for quality and innovation around the world," explains Sarah Fordyce, Executive Director, Global Brand Communication and Strategic Marketing.

The Challenge
Each subsidiary controls its own marketing budget and has an established brand in addition to being part of the Hexagon global family. "We wanted to establish standards so customers and employees would have a consistent perception of Hexagon's strengths and value," states Fordyce.
...
"HubCast Enterprise represents a very different approach to marketing for us," continues Fordyce.
...
They want us to be successful and are very invested in our processes," states Fordyce.
Today, six Hexagon brands in 30 countries have placed more than 1,300 orders through HubCast Enterprise. "We've reduced costs by 25% and shortened turnaround time to an average of three days, with the option of next-day delivery," explains Fordyce.
...
"HubCast Enterprise prints locally, so we eliminated potential issues with shipping and import taxes," states Fordyce.
...
"With the cost savings from HubCast, we were able to translate the magazine into five languages and deliver copies to 250 offices versus 100," states Fordyce. "HubCast Enterprise is enabling us to get the magazine in the hands of more employees around the world."
Fordyce's goal is 100% global adoption of HubCast Enterprise for business cards by the end of the year. "We rely heavily on HubCast," states Fordyce. "The entire print and fulfillment process is a lot smoother, and we are realizing major benefits in terms of turnaround time and cost savings."
"HubCast is a fantastic partner. They want us to be successful and are very invested in our processes."
SARAH FORDYCE | Hexagon AB
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