"The company decided to capitalize on the combined strength of our brands to create a corporate brand that stands for quality and innovation around the world," explains Sarah Fordyce, Executive Director, Global Brand Communication and Strategic Marketing.
Each subsidiary controls its own marketing budget and has an established brand in addition to being part of the Hexagon global family.
"We wanted to establish standards so customers and employees would have a consistent perception of Hexagon's strengths and value," states Fordyce
represents a very different approach to marketing for us," continues Fordyce
They want us to be successful and are very invested in our processes," states Fordyce
Today, six Hexagon brands in 30 countries have placed more than 1,300 orders through HubCast Enterprise
"We've reduced costs by 25% and shortened turnaround time to an average of three days, with the option of next-day delivery," explains Fordyce
prints locally, so we eliminated potential issues with shipping and import taxes," states Fordyce
"With the cost savings from HubCast
, we were able to translate the magazine into five languages and deliver copies to 250 offices versus 100," states Fordyce
is enabling us to get the magazine in the hands of more employees around the world."
Fordyce's goal is 100% global adoption of HubCast Enterprise
for business cards by the end of the year.
"We rely heavily on HubCast
," states Fordyce
"The entire print and fulfillment process is a lot smoother, and we are realizing major benefits in terms of turnaround time and cost savings."
is a fantastic partner.
They want us to be successful and are very invested in our processes."
SARAH FORDYCE | Hexagon AB
Request A Trial
Tell Me More
Quote My Project
Place An Order