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Altagamma's relations with the institutions are mainly focused on the protection of industrial property (the fight against the counterfeiting of brands and products) and access to the markets (tariff and non-tariff barriers). The objective of diplomatic acti... more.
Explore the Celebs How 4Gifters works Login / Register Santo Versace Santo Versace is the President of Gianni Versace S.p.A., based in Milan, Italy. He was born on 16 December 1944, in Reggio Calabria to Antonio Versace, wholesaler and Francesca Olandese, a dress maker and shop owner. By age six, Santo joined his father and continued to work after school and summers with him until he attend university. When not in school, Santo helped attend to his younger brother Gianni and younger sister Donatella. In 1968 Santo graduated from Messina University with a degree in economics and began working first as banker in Reggio Calabria for Credito Italiano and then as high school teacher of economic geography. In 1972 he completed his military service as an officer in the "Genova Cavalleria". Upon completion of his service Santo opened his own accounting office in both Reggio Calabria and Milan. In 1976 he joined his brother Gianni in Milan to support him in his rising career. In 1977, Santo Versace, along with his brother Gianni founded the Gianni Versace trademark. Santo played a leading role in establishing the exclusivity and profitability of the Versace brand by focusing on four care principles: communication, organization, productivity and quality. Overseeing all areas of the business including sale, distribution, production and finance. Santo quick become one of the industries leading and most well respected business men. With his sister Donatella, the team built the Versace empire into worldwide luxury company generating over one billion dollars per year in retail sales. Today together with Donatella, Santo continues to lead the house of Versace into the future. In 1998 Santo was appointed President of the "Italian Fashion Chamber" where served until the end of 1999. In 1992 Santo was appointed President of "Altagamma" and today he is once again President. He had been President of "Polimoda Srl", since May 2006. He had been President of no-profit "Fondazione Operation Smile Italia Onlus" since January 2007. He has been elected member for Chamber of Deputies in Italian Parliament since April 2008 until 2013.
Emphasis is given to wine as an icon of Made in Italy excellence world-wide at the Opera Wine meeting titled Italian icon: from fashion to Wine with the participation of Santo Versace, President of Altagamma, the foundation set up to promote the creativity and innovation of the most prestigious Italian companies on a world scale.
Fashion, design, jewellery, food, wine, hospitality, they all give shape to the way in which Italy is identified abroad, being at the same time the true engine of our economy. - Santo Versace
Santo Versace, the Chairman of the Altagamma Foundation, will participate in the press conference to emphasize the idea that Finest Italian Wines are part of the Italian Lifestyle and excellence of Made in Italy in the world. Mr. Versace will explain what Italian High End products represent in the world and the major trends in the luxury markets. He will also share the successful experience of top Italian fashion and design companies in promoting Italian lifestyle worldwide. "The "Made in Italy" differs from other countries' own production for the fact that it truly displays the soul of Italy, being the fruit of perseverance, creativity and entrepreneurial talent, as such a distinctive expression of our unique lifestyle capable of mirroring the traditions of our territory. The growth of the Italian wine industry, here showcased by plenty of excellent wines, reflects all these aspects, in fact exemplifying them with evidence. Fashion, design, jewellery, food, hospitality, they all give shape to the way in which Italy is identified abroad, being at the same time the true engine of our economy. I am convinced that promoting synergy among all these industries will allow Italy to maintain the key role it has ever had (historically). - Santo Versace Stevie Kim (General Coordinator of Vinitaly International and OperaWine) aims to moderate the session to emphasise a dynamic Q + A format between the several participating producers as well as opinion leaders with Ettore Riello (President of Veronafiere), Thomas Matthews (Executive Editor Wine Spectator), Santo Versace (Chairman Altagamma) and Matteo Lunelli (Executive Board Member Altagamma).
This will also be the occasion for the meeting "Italian icon: from Fashion to Wine" with the participation of the President of Altagamma, Santo Versace."
In an interview to Italian media referring to Bulgari's new ownership, Santo Versace, Chairman of Altagamma, the association of Italian luxury brands, said that Giorgio Armani is the last major Italian brand which can create a pole of Italian luxury brands, thus protecting not only ''Made in Italy'' but also Italian luxury brands remaining in Italian ownership.