asks Dr Sanjeev Handa, assistant professor in the Department of Dermatology at PGI. ‘‘The product manufacturers play on the psyche of the buyer through these commercials.
So more than medical science, it is psychology at play."
The problem is that there is no labelling of products, Dr Handa
holds that like toothpastes that get approval from the Indian Dental Association
, these products can do well by seeking the same from a medical authority.
‘‘Even in western countries, a number of popular cosmetic brands undertake research to develop new products.Though they have dermatologists on their panel, there is no one to ascertain the company's claims," says Dr Handa
adds that the scene is even more dismal in India, where consumers were always in the dark about the product they are using.
Doctors, however, point to one spin-off benefit the burgeoning cosmetic has had. ‘‘By making people more looks oriented, the products have made people more conscious of their skin's health as well," says Dr Handa