Speaking with EVENTFAQS, Sanjay Shah, CEO (India), Navia Asia, explained that the activity was an extension to the ongoing campaign from Big Bazaar, which talks about the wide range of fashion accessories and clothes available at their outlets.
"We have created a ramp on the road where we have models walking on it displaying the wares from Big Bazaar.An emcee on stage interacted with the audience and got them to participate in the proceedings," elaborated Shah
indicated that the response had been good over the first two days."The first day of the activity saw a lot of people enjoying the ramp show and the response was good because of the dry weather.The second day, owing to the wet weather, registered a lesser turnout than day one," he
No concrete plans are in place for the agency to take the activity to other cities at present.However, the possibility is not being ruled out."After assessing the responses, we may take this activity to other locations in Mumbai, and to other cities, over the coming weeks," noted Shah
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