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Ushma Mistry speaks exclusively to the ...
Ushma Mistry speaks exclusively to the man behind the awards Sanjay Lal and Bollywood heartthrob Hrithik Roshan.
The Sangeet awards was the brainchild of Sanjay Lal, CEO Percept D'Mark, the entertainment company behind the £600,000 awards ceremony, who wanted to celebrate and congratulate the musical talent behind Bollywood and Indian pop who are not usually recognized.
said: "We have been seeing Bollywood movies being rewarded for their excellence for the past 50 years and music only had four or five award categories in these events.
"The Bollywood guys would get all the limelight and the people behind the music would take a backseat.
Music is one of the most important parts of our lives and the backbone of Bollywood films.
Because we think music is so important and there is no platform to honor music and the excellence in music, we thought it was important to fill that gap.
The Sangeet Awards will celebrate the rich cultural heritage, vibrancy and strength of Indian music.
The most popular, entertaining and successful international artists will be recognized across 22 awards.
approached the Rishi Rich Project
to perform at the awards because of their popularity.
added: "We approached Rishi Rich
because we wanted a representation for pop music and they have been really popular.
More than 160 artists and musicians will be flown to London for the awards including Adnan Sami
, Javed Akhtar
, Shabhana Azmi
, Sameer and Mehboob
Event Management Institute Jaipur Ahmedabad India, Event Management Course, Event Management Courses, Event Management, National Academy of Event Management and Development NAEMD Jaipur Ahmedabad India
Mr. Sanjay Lal
CEO - Percept 'D' Mark
Sanjay LalAn alumnus of NMIMS in Mumbai, Sanjay Lal began his Advertising carrier in 1992, He joined Percept Advertising in 1995 & moved on to join Percept D'Mark in 1996 and then into the international market with his own venture - PDM International - in partnership with Percept Limited in 2005.
15-year multi-faceted career has spanned the vast spectrum of research, sales and marketing, professional training, advertising, entertainment communications marketing and management. PDM International
, under Sanjay's leadership, witnessed the staging of vastly popular sporting events like the "India v/s Pakistan Neutral Venue" cricket series in Abu Dhabi, India-Australia-West Indies tri-series in Malaysia, India-South Africa and India-Pakistan cricket series in Ireland and Scotland, and the six-nation Eurasia Cup 2006.
In 2006, Sanjay Lal
produced the region's first-ever, Broadway musical-type show titled "Bharati".PDM International
owns and manages the annual Sangeet Awards, besides also being one of the few companies in Asia with its own broadcast production setup that delivers quality international television coverage of sporting and entertainment events. Sanjay Lal is the Managing Director and Chief Executive Officer of PDM International.
Percept Limited - Key Management - Percept Companies
Event Management College | Event Management Institute India - Asia | National Institute of Event Management | National Academy of Event Management and Developement
Mr. Sanjay Lal CEO - Percept 'D' Mark