Sanjay LalAn alumnus of NMIMS in Mumbai, Sanjay Lal began his Advertising carrier in 1992, He joined Percept Advertising in 1995 & moved on to join Percept D'Mark in 1996 and then into the international market with his own venture - PDM International - in partnership with Percept Limited in 2005.
15-year multi-faceted career has spanned the vast spectrum of research, sales and marketing, professional training, advertising, entertainment communications marketing and management. PDM International
, under Sanjay's leadership, witnessed the staging of vastly popular sporting events like the "India v/s Pakistan Neutral Venue" cricket series in Abu Dhabi, India-Australia-West Indies tri-series in Malaysia, India-South Africa and India-Pakistan cricket series in Ireland and Scotland, and the six-nation Eurasia Cup 2006.
In 2006, Sanjay Lal
produced the region's first-ever, Broadway musical-type show titled "Bharati".PDM International
owns and manages the annual Sangeet Awards, besides also being one of the few companies in Asia with its own broadcast production setup that delivers quality international television coverage of sporting and entertainment events. Sanjay Lal is the Managing Director and Chief Executive Officer of PDM International.