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This profile was last updated on 5/28/14  and contains information from public web pages and contributions from the ZoomInfo community.

Executive and Practice Leader

Email: s***@***.com
Local Address: Chicago, Illinois, United States
iriworldwide.com
 
Background

Employment History

  • Principal , Practice Leader
    iriworldwide.com
  • Information Resources Inc.
  • IRI Worldwide
Web References
Probably the more powerful factor driving ...
www.vnews.com, 16 July 2014 [cached]
Probably the more powerful factor driving the popularity of milk substitutes is a consumer group that Sandy Krueger of IRI Worldwide, a Chicago-based market research firm, calls the "healthy chic": people who look at labels and are drawn to products that promise to improve health and wellness.
"There's a sort of health halo" to plant-based milks, Krueger says. "There's a general perception that they're healthier than cow's milk, and taste better."
With the proliferation of new flavors and varieties - 52 new milk-substitute products have been rolled out so far in 2014 - the growth is sure to continue, she says.
IRI in the News - IRI
www.iriworldwide.com, 17 April 2012 [cached]
IRI's Sandy Krueger and Larry Levin to Deliver NFRA Keynote Address on Driving Growth in Dairy and Frozen Aisles
...
In a 45-minute keynote address at the National Frozen & Refrigerated Foods Association (NFRA) Executive Conference, IRI's Sandy Krueger and Larry Levin will present, "Driving Growth through Greater Innovation and Activation.
All About Stem Cell Therapy and Its Advantages | Shop Healthy Alternatives
www.shophealthyalternatives.com [cached]
Cows Losing Monopoly on MilkValley NewsProbably the more powerful factor driving the popularity of milk substitutes is a consumer group that Sandy Krueger of IRI Worldwide, a Chicago-based market research firm, calls the "healthy chic": people who look at labels and are drawn to products ...and more » [...]
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