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This profile was last updated on 12/23/14  and contains information from public web pages and contributions from the ZoomInfo community.

Chief Executive Officer

Email: s***@***.in
Local Address: India
Digital E-Life
 
Background

Employment History

Board Memberships and Affiliations

  • Founder
    Digital E-Life
  • Founder
    ThatsPersonal.com
41 Total References
Web References
Samir Saraiya, CEO of ...
www.mid-day.com, 23 Dec 2014 [cached]
Samir Saraiya, CEO of Digital E-Life, says, "The book changed the perception of adult goods industry in 2011-12.
Samir Saraiya, CEO, That's ...
imbesharam.com [cached]
Samir Saraiya, CEO, That's Personal says that when he was researching before launching the e-commerce portal, one of the things that genuinely stuck out was the lack of supply for products in this sector. "People were embarrassed to buy something as simple as a condom from the neighbourhood store, because they were worried about the societal perception," says Saraiya. "Somewhere... READ MORE
...
Therefore, this is one of the only industries where 100% of the market is online with 0% offline," said Samir Saraiya, founder, Digital E-Life Pvt Ltd, the owner of portal, ThatsPersonal.com.
...
Samir Saraiya mimics the conspiratorial approach of a typical peddler of prurience found at Mumbai's Manish Market or Delhi's Palika Bazaar.
...
"Maal chahiye"? (Want stuff?) A jocular 41-year-old, Saraiya left a cushy job as business development head at Microsoft Singapore to set up Thatspersonal.com, one of India's few organised adult product websites.
...
No wonder then that Saraiya, founder of an e-commerce site selling adult merchandise, was initially hesitant to talk about his new enterprise. But once thatspersonal.com was born and attracted global and local media attention, Saraiya figured it was time to stop hiding. Now, he proudly talks of how "fun stuff like body paint, bikini shaving kits and role-playing costumes are selling out" and how "people keep sending in their resumes saying they want to work for him". RIP uptight India? The launch of websites like thatspersonal.com, buyundercover.com and the proposed launch of imbesharam.com have one thing in common - they deal in adult merchandise and indicate that there is a demand in 'uptight' India for such products. Of course there is, says Saraiya, quoting market research that shows that 5-10% of global searches for adult lotions, erotic... READ MORE
...
Samir Saraiya, CEO, That's Personal says that when he was researching before launching the e-commerce portal, one of the things that genuinely stuck out was the lack of supply for products in this sector.
"People were embarrassed to buy something as simple as a condom from the neighbourhood store, because they were worried about the societal perception," says Saraiya.
...
"Last Valentine's Day we sold nearly 3,000 to 4,000 products in three weeks after having launched a month earlier," recollects Samir Saraiya, CEO of thatspersonal.com, who left his top dollar Microsoft job in Singapore in 2012 and returned to India to start thatspersonal.com.
"Initially, it did worry me as to how I would face society, my family, and my wife. Seeing the performance of the last one year, I have developed all the confidence to face anyone," he says.
'Even the courier doesn't know'
One big advantage of e-commerce in this space is the privacy it offers. "Not even the courier company or delivery boy knows what's in the package. That's the level of privacy," says Saraiya.
...
Therefore, this is one of the only industries where 100% of the market is online with 0% offline," said Samir Saraiya, founder, Digital E-Life Pvt Ltd, the owner of portal, ThatsPersonal.com.
...
But thanks to the likes of Rahber Nazir, Samir Saraiya, Salim Rajan and around two dozen such entrepreneurs, Arun now orders adult products at e-tailers such as Thatspersonal, Kaamastra, IMbesharam and NVgals.
...
Agrees Samir Saraiya, founder of Thatspersonal, who quit his job with Microsoft Singapore in 2010 to return to India. His portal offers adult lifestyle products, including innerwear for men and women, erotic costumes, games, lubricants, contraceptives, aphrodisiacs, and erotic literature, among others. The more 'serious' stuff - dolls, vibrators and dildos - are not available on the site. "It is only because of legal challenges," explains Saraiya.
...
No one had ever done this in India before and the officials had no idea what was legal and what was not," says Saraiya.
...
"Investors have certain boundaries they can operate in. Things like gambling and adult products are a strict no-no," Saraiya explains.
...
Samir Saraiya mimics the conspiratorial approach of a typical peddler of prurience found at Mumbai's Manish Market or Delhi's Palika Bazaar.
...
"Maal chahiye"? (Want stuff?) A jocular 41-year-old, Saraiya left a cushy job as business development head at Microsoft Singapore to set up Thatspersonal.com, one of India's few organised adult product websites.
...
The 'role play' category is especially popular among Indians, Saraiya says, pointing to uniforms of airhostesses, nurses and policewomen. Also in demand is X On The Lips, a tingling lip balm that electrifies users' kissing experience. Made in the US, the balm sells for Rs 999. "You can use it, what, a hundred times? That's just Rs 10 for a great kiss," Saraiya says.
...
The first is Saraiya.
...
Saraiya agrees he faced "challenges", but he also had some amusing experiences. Sitting in his office in an untucked white shirt, jeans and grey Nikes, he narrates some in his pally, college-buddy manner. Refreshingly, he bears no trace of the snobbery one may expect of someone with a blue-chip corporate resume, schooling at Mumbai's Cathedral and a South Bombay home.
...
Saraiya says, "And then we went to the Food Ministry once.
...
"If you want to make crotchless underwear, you are allowed to," says Saraiya.
...
Saraiya says the site has had over 10,000 customers since its launch a year ago, 31 per cent of them women. Delhi tops the list in terms of orders. Mumbai, Bangalore and Pune follow.
He adds that 20 per cent of the firm's orders are from smaller towns and cities. But value-wise, these orders are much larger as they buy an average 2.9 items per order. "We have got orders from all over the country," says Saraiya, "including Warangal district of Andhra Pradesh and Nanded in Maharashtra.
...
As Saraiya says, "In the feedback that I get, there will be the odd mail that says we are corrupting India or India doesn't need this.
...
This lack of privacy was a clear business opportunity for innovative entrepreneurs such as Samir Saraiya.
When Saraiya, chief executive of Digital E-Life Pvt. Ltd, which sells adult products online through Thatspersonal.com, considered moving back to Mumbai from Singapore, where he was the lead (business development) in Microsoft, he was keen to get into e-commerce but felt the space was saturated. There were sites that focused on convenience, cost and choice, but he decided to emphasize privacy.
...
Saraiya says they spent time on the brand name and URL to reflect the essence of the brand and to find the same URL on both ".com" and ".in".
...
When Samir Saraiya told his mother about his new business, this was her reaction: "Why can't you do something that has some prestige associated with it?"
No wonder then that Saraiya, founder of an e-commerce site selling adult merchandise, was initially hesitant to talk about his new enterprise. But once thatspersonal.com was born and attracted global and local media attention, Saraiya figured it was time to stop hiding. Now, he proudly talks of how "fun stuff like body paint, bikini shaving kits and role-playing costumes are selling out" and how "people keep sending in their resumes saying they want to work for him".
RIP uptight India? The launch of websites like thatspersonal.com, buyundercover.com and the proposed launch of imbesharam.com have one thing in common - they deal in adult merchandise and indicate that there is a demand in 'uptight' India for such products.
Of course there is, says Saraiya, quoting market research that shows that 5-10% of global searches for adult lotions, erotic lingerie, adult literature and games originate from India.
...
"The sale volumes are indicative of an unmet demand," says Saraiya.
You can buy 'sexual wellness' products like massage oils, lubricants, lotions and creams, condoms, erotic edibles, shavers, deodorants, games, gifts, literature and even men's lingerie from thatspersonal.com. "I get feedback from customers thanking me, and even suggesting other products I should stock," he adds.
"The book has changed the whole ...
www.asianage.com, 16 Dec 2014 [cached]
"The book has changed the whole BDSM and erotic business and sales are going through the roof all over the world," says Samir Saraiya, CEO of ThatsPersonal.com, adding, "The market in US and UK has grown massively.
...
Samir Saraiya, CEO of ThatsPersonal.com says, "During out research before launching the website, we found that five to ten per cent of global searches for sexual well-being products come from India.
Management | Venkatarangan.com Blog
venkatarangan.com, 26 Dec 2014 [cached]
Next was the first panel discussion of the day, the speakers were: Samir Saraiya (ThatsPersonal.com, an Adult products store), Nayan Bheda (ISeB, a grocery store fulfilled through neighborhood kirana shops), Sriram Ravi (Hasbro, Basic apparels), Deepak Tulsian (eBay India) and Anant Ranjan (Formerly Bata India).
...
Samir Saraiya (Who was a former Microsoft manager in Singapore) seemed to have caught the audience attention, especially the way he put forward his case of a product category that most feel embarrassed to talk about in public. Samir talked of on how he selected on this, while employed in Singapore he looked at every product category out there and there was already a giant in them.
With this, we are providing an ...
www.itnewsonline.com, 26 Mar 2008 [cached]
With this, we are providing an alternative to "screen-scraping" that is equally open, but safer and more secure," said Samir Saraiya - Product Head, Windows Live Services, Microsoft India.
As part of this effort, Microsoft is introducing a new Web site, www.invite2messenger.net, where people can invite their contacts from any of these five social networks to join them on Windows Live Messenger.
"We have paid special attention to the context of relationships.Because a user has a friend on a social networking site does not mean that that relationship should be automatically imported to Windows Live Messenger.Invite2Messenger does not automatically store your contact data, it simply gives you the tools to establish relationships with your contacts on Windows Live Messenger, with your contacts' permission," added Samir Saraiya.
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