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2016-05-08T00:00:00.000Z

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Wrong Samir Saraiya?

Mr. Samir Saraiya

Chief Executive Officer

ThatsPersonal.com

Direct Phone: +91 **********       

Email: s***@***.com

ThatsPersonal.com

Central Avenue Road Chembur East

Mumbai, Maharashtra 400071

India

Company Description

ThatsPersonal is dedicated to 100% customer delight ensuring that everything from placing your order to delivering it right to your doorstep is smooth and hassle-free. When it comes to online transactions, ThatsPersonal ensures that all Credit/Debit card ... more

Find other employees at this company (15)

Background Information

Education

MBA

S.P. Jain Institute of Management

Web References (72 Total References)


SAMIR SARAIYA, Chief ...

www.worldmarketingcongress.org [cached]

SAMIR SARAIYA, Chief Executive Officer, Thatspersonal.com .


Behind The Scenes | IMbesharam.com

www.imbesharam.com [cached]

Samir Saraiya, CEO, That's Personal says that when he was researching before launching the e-commerce portal, one of the things that genuinely stuck out was the lack of supply for products in this sector.

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Therefore, this is one of the only industries where 100% of the market is online with 0% offline," said Samir Saraiya, founder, Digital E-Life Pvt Ltd, the owner of portal, ThatsPersonal.com.
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Samir Saraiya mimics the conspiratorial approach of a typical peddler of prurience found at Mumbai's Manish Market or Delhi's Palika Bazaar.
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"Maal chahiye"? (Want stuff?) A jocular 41-year-old, Saraiya left a cushy job as business development head at Microsoft Singapore to set up Thatspersonal.com, one of India's few organised adult product websites.
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No wonder then that Saraiya, founder of an e-commerce site selling adult merchandise, was initially hesitant to talk about his new enterprise. But once thatspersonal.com was born and attracted global and local media attention, Saraiya figured it was time to stop hiding. Now, he proudly talks of how "fun stuff like body paint, bikini shaving kits and role-playing costumes are selling out" and how "people keep sending in their resumes saying they want to work for him". RIP uptight India? The launch of websites like thatspersonal.com, buyundercover.com and the proposed launch of imbesharam.com have one thing in common - they deal in adult merchandise and indicate that there is a demand in 'uptight' India for such products. Of course there is, says Saraiya, quoting market research that shows that 5-10% of... READ MORE
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Punjab, Gujarat and a few states in north-east India have the highest orders when it comes to small cities," says Samir Saraiya, CEO, ThatsPersonal.com.
In order to preserve and strengthen their positions, the companies are now tying up with foreign manufacturers to get exclusive selling rights for their products in the country. "We have exclusive rights for several products and supply to 17 other companies, including Flipkart and Amazon," says Saraiya.
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Samir Saraiya, CEO, That's Personal says that when he was researching before launching the e-commerce portal, one of the things that genuinely stuck out was the lack of supply for products in this sector.
"People were embarrassed to buy something as simple as a condom from the neighbourhood store, because they were worried about the societal perception," says Saraiya.
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For Reddy and Saraiya, and others in this business, selling their products means treading a very fine legal line, while still trying to make their product look as enticing as possible.
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Saraiya says that the Indian market is in the age group of 18-35 with the majority of the audience being 24-35 years old.
"Our biggest market is Delhi, followed by Mumbai, Bangalore, Pune, Hyderabad, Calcutta and Chandigarh," he says.
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"At times, custom authorities themselves are perplexed at what categories certain products fall under," says Saraiya.
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Even as the online space is heating up, Saraiya hopes That's Personal can retail offline too.
"Even a simple product as an intimate area shaving cream for women, doesn't find takers off a pharmacy rack, for the fear of embarrassment and societal judging policies," he says.
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"Last Valentine's Day we sold nearly 3,000 to 4,000 products in three weeks after having launched a month earlier," recollects Samir Saraiya, CEO of thatspersonal.com, who left his top dollar Microsoft job in Singapore in 2012 and returned to India to start thatspersonal.com.
"Initially, it did worry me as to how I would face society, my family, and my wife. Seeing the performance of the last one year, I have developed all the confidence to face anyone," he says.
'Even the courier doesn't know'
One big advantage of e-commerce in this space is the privacy it offers. "Not even the courier company or delivery boy knows what's in the package. That's the level of privacy," says Saraiya.
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Therefore, this is one of the only industries where 100% of the market is online with 0% offline," said Samir Saraiya, founder, Digital E-Life Pvt Ltd, the owner of portal, ThatsPersonal.com.
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But thanks to the likes of Rahber Nazir, Samir Saraiya, Salim Rajan and around two dozen such entrepreneurs, Arun now orders adult products at e-tailers such as Thatspersonal, Kaamastra, IMbesharam and NVgals.
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Agrees Samir Saraiya, founder of Thatspersonal, who quit his job with Microsoft Singapore in 2010 to return to India. His portal offers adult lifestyle products, including innerwear for men and women, erotic costumes, games, lubricants, contraceptives, aphrodisiacs, and erotic literature, among others. The more 'serious' stuff - dolls, vibrators and dildos - are not available on the site. "It is only because of legal challenges," explains Saraiya.
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No one had ever done this in India before and the officials had no idea what was legal and what was not," says Saraiya.
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"Investors have certain boundaries they can operate in. Things like gambling and adult products are a strict no-no," Saraiya explains.
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Samir Saraiya mimics the conspiratorial approach of a typical peddler of prurience found at Mumbai's Manish Market or Delhi's Palika Bazaar.
...
"Maal chahiye"? (Want stuff?) A jocular 41-year-old, Saraiya left a cushy job as business development head at Microsoft Singapore to set up Thatspersonal.com, one of India's few organised adult product websites.
...
The 'role play' category is especially popular among Indians, Saraiya says, pointing to uniforms of airhostesses, nurses and policewomen. Also in demand is X On The Lips, a tingling lip balm that electrifies users' kissing experience. Made in the US, the balm sells for Rs 999. "You can use it, what, a hundred times? That's just Rs 10 for a great kiss," Saraiya says.
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The first is Saraiya.
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Saraiya agrees he faced "challenges", but he also had some amusing experiences. Sitting in his office in an untucked white shirt, jeans and grey Nikes, he narrates some in his pally, college-buddy manner. Refreshingly, he bears no trace of the snobbery one may expect of someone with a blue-chip corporate resume, schooling at Mumbai's Cathedral and a South Bombay home.
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Saraiya says, "And then we went to the Food Ministry once.
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"If you want to make crotchless underwear, you are allowed to," says Saraiya.
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Saraiya says the site has had over 10,000 customers since its launch a year ago, 31 per cent of them women. Delhi tops the list in terms of orders. Mumbai, Bangalore and Pune follow.
He adds that 20 per cent of the firm's orders are from smaller towns and cities. But value-wise, these orders are much larger as they buy an average 2.9 items per order. "We have got orders from all over the country," says Saraiya, "including Warangal district of Andhra Pradesh and Nanded in Maharashtra.
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As Saraiya says, "In the feedback that I get, there will be the odd mail that says we are corrupting India or India doesn't need this.
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This lack of privacy was a clear business opportunity for innovative entrepreneurs such as Samir Saraiya.
When Saraiya, chief executive of Digital E-Life Pvt. Ltd, which sells adult products online through Thatspersonal.com, considered moving back to Mumbai from Singapore, where he was the lead (business development) in Microsoft, he was keen to get into e-commerce but felt the space was saturated. There were sites that focused on convenience, cost and choice, but he decided to emphasize privacy.
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Saraiya says they spent time on the brand name and URL to reflect the essence of the brand and to find the same URL on both ".com" and ".in".
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When Samir Saraiya told his mother about his new business, this was her reaction: "Why can't you do something that has some prestige associated with it?"
No wonder then that Saraiya, founder of an e-commerce site selling adult merchandise, was initially hesitant to talk about his new enterprise. But once thatspersonal.com was born and attracted global and local media attention, Saraiya figured it was time to stop hiding. Now, he proudly talks of how "fun stuff like body paint, bikini shaving kits and role-playing costumes are selling out" and how "people keep sending in their resumes saying they want to work for him".
RIP uptight India? The launch of websites like thatspersonal.com, buyundercover.com and the proposed launch of imbesharam.com have one thing in common - they deal in adult merchandise and indicate that there is a demand in 'uptight' India for such products.
Of course there is, says

Samir Saraiya, Chief ...

asiaretailcongress.com [cached]

Samir Saraiya, Chief Executive Officer, ThatsPersonal.com


Core Sector Communique - at the very Core of it all ... is Content!

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According to Samir Saraiya, CEO, ThatsPersonal.com, "We realized that naughtiness Read More


According to Samir Saraiya, ...

corecommunique.com [cached]

According to Samir Saraiya, CEO, ThatsPersonal.com, "We realized that naughtiness Read More

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