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Wrong Sally McMillan?

Sally J. McMillan

Professor

University of Tennessee Athletics

HQ Phone:  (865) 974-1000

Direct Phone: (865) ***-****direct phone

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

University of Tennessee Athletics

600 Andy Holt Tower

Knoxville, Tennessee,37996

United States

Company Description

We are dedicated to educating Tennesseans about the many unique benefits of using solar energy. We invite all solar energy professionals, educators, policy makers, business people, and environmentally conscious citizens to join us in teaching others to view ou... more

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Background Information

Employment History

Associate Dean

College of Communication and Information


Web References(47 Total References)


Electronic Journal of Communication Volume 11 Number 2, 20001

www.cios.org [cached]

Sally J. McMillan
University of Tennessee Sally McMillan uses an expanded definition of community that includes virtual community as she investigates the nature of "community" in the context of health-related web sites. By examining the content and interaction of almost 200 different health-related web sites, McMillan develops a typology that helps distinguish sites that may foster virtual community from those that may not. Sally J. McMillan Une analyse recente de sites w3 traitant des questions de sante (McMillan, 1998) revele que plus de la moitie de ces sites pourraient faciliter la creation de communautes virtuelles.


Corporate Web Sites as Advertising: An Analysis of Function, Audience, and Message Strategy | JIAD

www.jiad.org [cached]

Jang-Sun Hwang, Sally J. McMillan
University of Tennessee at Knoxville McMillan (2000) reviewed nineteen empirical studies that applied content analysis to the World Wide Web and pointed out some problems with application of content analysis to Web research. Particularly, she noted that problems of sampling, unit of analysis, and work of coders are most challenging because of characteristics of the Web that are different from traditional media. Sally J. McMillan (Ph.D, University of Oregon) is an Assistant Professor of advertising at the University of Tennessee. He research focuses on exploring the concept of interactivity, definitions and history of new media, and impacts of communication technology on organizations and society.


Longevity of Websites and Interactive Advertising Communication | JIAD

www.jiad.org [cached]

Sally J. McMillan
University of Tennessee However, by late 1994, the Web began to be a dominant medium written about in this section of the trade journal (McMillan 1999). For example, features such as chat rooms, search engines, personalized content, interactivity, and electronic payment options might be critical features that are required for the long-term success of some types of sites (Angwin 2000; Domanski 2000; Ha and James 1998; Hoffman 1998; Massey and Levy 1999; McMillan 2000a; Walker 2000). The features offered at a Web site should both utilize the technologies available, and also be designed carefully to provide the content that visitors most desire (McMillan 2000a; Woodard 2000). The longitudinal analysis of the sample of health-related Web sites reported in this study has been more fully reported elsewhere (McMillan 2001; McMillan and White 2001). As detailed elsewhere (McMillan 2000b) a total of 394 Web sites were analyzed. Sally J. McMillan is an assistant professor in the Advertising Department at the University of Tennessee-Knoxville. Her research focuses on exploring the concept of interactivity, definitions and history of new media, and impacts of communication technology on organizations and society.


Homepage of Prof. Peter K. Yu

www.peteryu.com [cached]

Xiang Zhou & Sally J. McMillan (Univ. of Tennessee)


journalofadvertisingeducation.org

Sally J. McMillan, University of Tennessee


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