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This profile was last updated on 8/28/14  and contains information from public web pages and contributions from the ZoomInfo community.

Sally J. McMillan

Wrong Sally J. McMillan?

Vice Provost

Local Address: Knoxville, Tennessee, United States
University of Tennessee
875 Monroe Avenue Suite 104
Memphis , Tennessee 38163
United States

Company Description: As the flagship statewide academic health system, the University of Tennessee Health Science Center is focused on a four-tier mission of education, research,...   more
Background

Employment History

47 Total References
Web References
Homepage of Prof. Peter K. Yu
www.peteryu.com, 27 June 2014 [cached]
Xiang Zhou & Sally J. McMillan (Univ. of Tennessee)
Index | Journal of Advertising Education
journalofadvertisingeducation.org [cached]
Sally J. McMillan, University of Tennessee
Corporate Web Sites as Advertising: An Analysis of Function, Audience, and Message Strategy | JIAD
www.jiad.org, 14 Oct 2008 [cached]
Jang-Sun Hwang, Sally J. McMillan
University of Tennessee at Knoxville
...
McMillan (2000) reviewed nineteen empirical studies that applied content analysis to the World Wide Web and pointed out some problems with application of content analysis to Web research. Particularly, she noted that problems of sampling, unit of analysis, and work of coders are most challenging because of characteristics of the Web that are different from traditional media.
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Sally J. McMillan (Ph.D, University of Oregon) is an Assistant Professor of advertising at the University of Tennessee. He research focuses on exploring the concept of interactivity, definitions and history of new media, and impacts of communication technology on organizations and society.
Longevity of Websites and Interactive Advertising Communication | JIAD
www.jiad.org, 14 Oct 2008 [cached]
Sally J. McMillan
University of Tennessee
...
However, by late 1994, the Web began to be a dominant medium written about in this section of the trade journal (McMillan 1999).
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For example, features such as chat rooms, search engines, personalized content, interactivity, and electronic payment options might be critical features that are required for the long-term success of some types of sites (Angwin 2000; Domanski 2000; Ha and James 1998; Hoffman 1998; Massey and Levy 1999; McMillan 2000a; Walker 2000).
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The features offered at a Web site should both utilize the technologies available, and also be designed carefully to provide the content that visitors most desire (McMillan 2000a; Woodard 2000).
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The longitudinal analysis of the sample of health-related Web sites reported in this study has been more fully reported elsewhere (McMillan 2001; McMillan and White 2001).
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As detailed elsewhere (McMillan 2000b) a total of 394 Web sites were analyzed.
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Sally J. McMillan is an assistant professor in the Advertising Department at the University of Tennessee-Knoxville. Her research focuses on exploring the concept of interactivity, definitions and history of new media, and impacts of communication technology on organizations and society.
Roxanne Hovland and Sally ...
www.jiad.org, 14 Oct 2008 [cached]
Roxanne Hovland and Sally McMillan
...
The Internet thus dictates "that advertisers adjust to a new medium that is not bound by either space or time and that has the capability to involve and engage the consumer" (McMillan, Hwang, and Lee 2003, p. 400).
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These college-aged consumers spend a considerable amount of time online and can be categorized as savvy computer users whose interactive activities include downloading, creating content, and chatting online (McMillan 2004).
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One stream of research defines it according to features, or the characteristics of the site that make it engaging (e.g., Ahren, Stromer-Galley, and Neuman 2000; Carey 1989; Ha and James 1998; Jensen 1998; Lombard and Snyder-Dutch 2001; McMillan 2000; Novak, Hoffman, and Yung 2000), and emphasizes actual features such as e-mail options, navigational tools, transaction capabilities, customized content, user control, and timeliness.
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Interactivity also might be defined according to user perceptions of the interactivity of a site (e.g., Jee and Lee 2002; McMillan 2000; McMillan and Hwang 2002; Newhagen, Cordes, and Levy 1996; Schumann, Artis, and Rivera 2001; Wu 1999, 2000).
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McMillan (2002) combines features, processes, and perceptions to develop a multifaceted definition of interactivity, then expands each dimension into three unique types of interactivity: human-to-human, human-to-computer, and human-to-content.
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In turn, we apply McMillan's (2002) multidimensional conceptualization of interactivity to explore gender differences and interactivity; we also integrate Wu's (2000) perceived interactivity dimensions.
Table 1. McMillan's (2002) Multidimensional Definition of Interactivity
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If we apply McMillan's (2002) three types of interactivity, the finding that men are more likely than women to use the Internet for information gathering and entertainment correlates with human-to-computer interactivity.
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We also classify McMillan's (2002) multidimensional definition into two categories: user-based interactivity, which includes processes, actually using an interactive feature, and perceptions, which refer to the mental constructions of beliefs about the interactive communication environment, versus system-based interactivity, which includes features.
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The perceived control items address aspects of McMillan's (2002) human-to-computer and human-to-content interactions. The perceived responsiveness items pertain to McMillan's (2002) human-to-human type, and perceived personalization questions relate to human-to-human and human-to-content interactions.
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Advertising efforts should focus on the audience, and the capabilities of the Internet make the connection between the audience and the advertiser much more direct (McMillan 2005).
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The Internet dictates "that advertisers adjust to a new medium that is not bound by either space or time and that has the capability to involve and engage the consumer" (McMillan, Hwang, and Lee 2003, p. 400).
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Sally J. McMillan is Professor of Advertising and Public Relations at the University of Tennessee. Her research focuses on exploring interactivity, definitions and history of new media, online research methods, health communication, and impacts of communication technology on organizations and society. She has published in leading journals and conducted research funded by agencies ranging from the National Cancer Institute to the American Academy of Advertising. E-mail: sjmcmill@utk.edu.
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