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2016-02-14T00:00:00.000Z

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Wrong Sally McMillan?

Dr. Sally J. McMillan

Direct Phone: (865) ***-****       

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College of Communication and Information

P.O. Box 5190

Kent, Ohio 44242

United States

Company Description

A center for innovative excellence in learning, scholarship, and societal engagement, the College of Communication and Information at the University of Tennessee boasts faculty members recognized both internationally and nationally for their teaching and ... more

Find other employees at this company (77)

Background Information

Education

Ph.D.

University of Oregon

Web References (97 Total References)


Electronic Journal of Communication Volume 11 Number 2, 20001

www.cios.org [cached]

Sally J. McMillan University of Tennessee

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Sally McMillan uses an expanded definition of community that includes virtual community as she investigates the nature of "community" in the context of health-related web sites. By examining the content and interaction of almost 200 different health-related web sites, McMillan develops a typology that helps distinguish sites that may foster virtual community from those that may not.
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Sally J. McMillan
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Une analyse recente de sites w3 traitant des questions de sante (McMillan, 1998) revele que plus de la moitie de ces sites pourraient faciliter la creation de communautes virtuelles.


Index | Journal of Advertising Education

journalofadvertisingeducation.org [cached]

Sally J. McMillan, University of Tennessee


Are You Following Me? A Content Analysis of TV Networks' Brand Communication on Twitter | JIAD

www.jiad.org [cached]

The dominance of task communication is consistent with results from a study by Hwang, McMillan, and Lee (2003) that reveals the information-driven nature of corporate websites.

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Hwang, Jang-Sun, Sally J. McMillan, and Guiohk Lee (2003), "Corporate Web Sites as Advertising: An Analysis of Function, Audience, and Message Strategy," Journal of Interactive Advertising, 3 (2), http://jiad.org/article32.


Corporate Web Sites as Advertising: An Analysis of Function, Audience, and Message Strategy | JIAD

www.jiad.org [cached]

Jang-Sun Hwang, Sally J. McMillan

University of Tennessee at Knoxville
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McMillan (2000) reviewed nineteen empirical studies that applied content analysis to the World Wide Web and pointed out some problems with application of content analysis to Web research. Particularly, she noted that problems of sampling, unit of analysis, and work of coders are most challenging because of characteristics of the Web that are different from traditional media.
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Sally J. McMillan (Ph.D, University of Oregon) is an Assistant Professor of advertising at the University of Tennessee. He research focuses on exploring the concept of interactivity, definitions and history of new media, and impacts of communication technology on organizations and society.


Longevity of Websites and Interactive Advertising Communication | JIAD

www.jiad.org [cached]

Sally J. McMillan

University of Tennessee
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However, by late 1994, the Web began to be a dominant medium written about in this section of the trade journal (McMillan 1999).
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For example, features such as chat rooms, search engines, personalized content, interactivity, and electronic payment options might be critical features that are required for the long-term success of some types of sites (Angwin 2000; Domanski 2000; Ha and James 1998; Hoffman 1998; Massey and Levy 1999; McMillan 2000a; Walker 2000).
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The features offered at a Web site should both utilize the technologies available, and also be designed carefully to provide the content that visitors most desire (McMillan 2000a; Woodard 2000).
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The longitudinal analysis of the sample of health-related Web sites reported in this study has been more fully reported elsewhere (McMillan 2001; McMillan and White 2001).
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As detailed elsewhere (McMillan 2000b) a total of 394 Web sites were analyzed.
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Sally J. McMillan is an assistant professor in the Advertising Department at the University of Tennessee-Knoxville. Her research focuses on exploring the concept of interactivity, definitions and history of new media, and impacts of communication technology on organizations and society.

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