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2016-12-13T00:00:00.000Z

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Wrong Sally McMillan?

Dr. Sally J. McMillan

Direct Phone: (865) ***-****       

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University of Tennessee Athletics

1715 Volunteer Blvd.

Knoxville, Tennessee 37996

United States

Company Description

The Neel Corporate Governance Center at The University of Tennessee is among national leaders in conducting and disseminating research on aspects of corporate governance. The center is unique among universities because it draws from two academic disciplin ... more

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Background Information

Employment History

Professor

College of Communication and Information

Education

Ph.D.

University of Oregon

Web References (97 Total References)


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Electronic Journal of Communication Volume 11 Number 2, 20001

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Sally J. McMillan University of Tennessee

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Sally McMillan uses an expanded definition of community that includes virtual community as she investigates the nature of "community" in the context of health-related web sites. By examining the content and interaction of almost 200 different health-related web sites, McMillan develops a typology that helps distinguish sites that may foster virtual community from those that may not.
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Sally J. McMillan
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Une analyse recente de sites w3 traitant des questions de sante (McMillan, 1998) revele que plus de la moitie de ces sites pourraient faciliter la creation de communautes virtuelles.


Index | Journal of Advertising Education

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Sally J. McMillan, University of Tennessee


Are You Following Me? A Content Analysis of TV Networks' Brand Communication on Twitter | JIAD

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The dominance of task communication is consistent with results from a study by Hwang, McMillan, and Lee (2003) that reveals the information-driven nature of corporate websites.

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Hwang, Jang-Sun, Sally J. McMillan, and Guiohk Lee (2003), "Corporate Web Sites as Advertising: An Analysis of Function, Audience, and Message Strategy," Journal of Interactive Advertising, 3 (2), http://jiad.org/article32.


Corporate Web Sites as Advertising: An Analysis of Function, Audience, and Message Strategy | JIAD

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Jang-Sun Hwang, Sally J. McMillan

University of Tennessee at Knoxville
...
McMillan (2000) reviewed nineteen empirical studies that applied content analysis to the World Wide Web and pointed out some problems with application of content analysis to Web research. Particularly, she noted that problems of sampling, unit of analysis, and work of coders are most challenging because of characteristics of the Web that are different from traditional media.
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Sally J. McMillan (Ph.D, University of Oregon) is an Assistant Professor of advertising at the University of Tennessee. He research focuses on exploring the concept of interactivity, definitions and history of new media, and impacts of communication technology on organizations and society.

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