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This profile was last updated on 1/21/15  and contains information from public web pages and contributions from the ZoomInfo community.

Sally J. McMillan

Wrong Sally J. McMillan?

Vice Provost

Local Address: Knoxville, Tennessee, United States
University of Tennessee
875 Monroe Avenue Suite 104
Memphis , Tennessee 38163
United States

Company Description: As the flagship statewide academic health system, the University of Tennessee Health Science Center is focused on a four-tier mission of education, research,...   more
Background

Employment History

47 Total References
Web References
Homepage of Prof. Peter K. Yu
www.peteryu.com, 27 June 2014 [cached]
Xiang Zhou & Sally J. McMillan (Univ. of Tennessee)
Index | Journal of Advertising Education
journalofadvertisingeducation.org [cached]
Sally J. McMillan, University of Tennessee
Corporate Web Sites as Advertising: An Analysis of Function, Audience, and Message Strategy | JIAD
www.jiad.org, 14 Oct 2008 [cached]
Jang-Sun Hwang, Sally J. McMillan
University of Tennessee at Knoxville
...
McMillan (2000) reviewed nineteen empirical studies that applied content analysis to the World Wide Web and pointed out some problems with application of content analysis to Web research. Particularly, she noted that problems of sampling, unit of analysis, and work of coders are most challenging because of characteristics of the Web that are different from traditional media.
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Sally J. McMillan (Ph.D, University of Oregon) is an Assistant Professor of advertising at the University of Tennessee. He research focuses on exploring the concept of interactivity, definitions and history of new media, and impacts of communication technology on organizations and society.
Longevity of Websites and Interactive Advertising Communication | JIAD
www.jiad.org, 14 Oct 2008 [cached]
Sally J. McMillan
University of Tennessee
...
However, by late 1994, the Web began to be a dominant medium written about in this section of the trade journal (McMillan 1999).
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For example, features such as chat rooms, search engines, personalized content, interactivity, and electronic payment options might be critical features that are required for the long-term success of some types of sites (Angwin 2000; Domanski 2000; Ha and James 1998; Hoffman 1998; Massey and Levy 1999; McMillan 2000a; Walker 2000).
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The features offered at a Web site should both utilize the technologies available, and also be designed carefully to provide the content that visitors most desire (McMillan 2000a; Woodard 2000).
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The longitudinal analysis of the sample of health-related Web sites reported in this study has been more fully reported elsewhere (McMillan 2001; McMillan and White 2001).
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As detailed elsewhere (McMillan 2000b) a total of 394 Web sites were analyzed.
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Sally J. McMillan is an assistant professor in the Advertising Department at the University of Tennessee-Knoxville. Her research focuses on exploring the concept of interactivity, definitions and history of new media, and impacts of communication technology on organizations and society.
Juran Kim, Sally J. ...
www.jiad.org, 14 Oct 2008 [cached]
Juran Kim, Sally J. McMillan
University of Tennessee
...
Recent studies that applied this dichotomy to both television (Lee, Nam, and Hwang 2001; Morrison and White 2000) and the Web (Hwang, McMillan, and Lee 2003) found that informational strategies were generally used more often than transformational ones in American advertising and corporate Web sites.
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However, the Web sites for high-revenue companies (such as those that could afford to advertise on the Super Bowl) were more likely to use transformational strategies than were those of low-revenue companies (Hwang, McMillan, and Lee 2003).
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Because this model is based on consumers' motivational behaviors, its application is not limited to message strategies in traditional media such as television and magazines and has been successfully applied to the Web (Hwang, McMillan, and Lee 2003).
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McMillan (2000) noted some potential challenges in conducting content analysis on Web sites including challenges of sampling (e.g., frequently changing content), unit of analysis (e.g., the number of pages is limitless and varies by domains), and so forth.
Defining the unit of analysis is a unique challenge on the World Wide Web. McMillan (2000) found that many content analysis studies on the Web code the front page or homepage of the site although several researchers (e.g. Macias and Lewis 2003) argued that content analysis on the web should take a more comprehensive approach to defining the unit of analysis.
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Other early studies (Hwang, McMillan, and Lee 2003) have looked at creative strategies on Web sites.
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Hwang, Jang-Sun, Sally J. McMillan, and Guiohk Lee (2003), "Corporate Web Sites as Advertising: An Analysis of Message Strategies and Features among Multiple Product Categories for both Large and Small Companies," Journal of Interactive Advertising, 3 (2), (accessed on 10/1/2003).
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Sally J. McMillan (Ph.D., University of Oregon) is an associate professor of advertising and public relations at the University of Tennessee. Her research focuses on exploring the concept of interactivity, definitions and history of new media, health communication, and the impact of communication technology on organizations and society. Dr. McMillan has published research in the Electronic Journal of Communication, Health Communication, Journal of Advertising, Journal of Advertising Education, Journal of Advertising Research, Journal of Computer Mediated Communication, Journal of Interactive Advertising, Journal of Intercultural Communication Research, Journalism and Mass Communication Quarterly, and New Media and Society.
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