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1715 Volunteer Blvd.
Knoxville, Tennessee 37996
The Neel Corporate Governance Center at The University of Tennessee is among national leaders in conducting and disseminating research on aspects of corporate governance. The center is unique among universities because it draws from two academic disciplin ... more
University of Oregon
Electronic Journal of Communication Volume 11 Number 2, 20001
Index | Journal of Advertising Education
Are You Following Me? A Content Analysis of TV Networks' Brand Communication on Twitter | JIAD
The dominance of task communication is consistent with results from a study by Hwang, McMillan, and Lee (2003) that reveals the information-driven nature of corporate websites.
Corporate Web Sites as Advertising: An Analysis of Function, Audience, and Message Strategy | JIAD
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