specializes in helping media sales organizations increase demand, grow their market share and differentiate themselves from the competition by developing and selling cool, custom and effective marketing programs.
Whether facilitating a client idea-generation meeting, coaching a sales manager on how to make more money selling tools and assets, teaching sales people how to conduct an effective needs analysis, or teaching people how to lead an idea generation session, Sally
brings a rare combination of real-world practice and teaching experiences to every customer interaction.
Before joining Creative Resources in 1996, Sally was a top performing General Manager for several major broadcasting companies in Atlanta, Georgia.
She has extensive experience in sales and management as an Account Manager, Sales Manager and General Manager.
has trained and facilitated for a variety of companies, such as: Emmis Broadcasting
, CBS Radio
, Clear Channel
, Cumulus Radio
, Van Wagner Outdoor
and Goodwill Industries
, Octagon Sports Marketing
, Pizza Hut
, VW West Region, Coca Cola
and the Ovarian Cancer Institute
, as well as others.