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15425 S. Sheridan Rd.
At Creative Resources, we specialize in helping media companies become marketing partners to their clients rather than vendors of media inventory. So, perhaps a better title for this page would be "What We Can Help You Do. We hope that the videos and the artic... more.
Shamrock Broadcasting (Roy Disney Family) WFOX-FM
Team | Creative Resources
The Creative Resources Process, which we have honed over the last 30 years, is described in our book, Creating Demand, authored by Gerry Tabio and Sally Beamer.
Sally Beamer Managing Partner Sally Beamer learned very early in her sales career that every client is unique, and that the best way for her to succeed was to focus her energies on helping her clients grow their business. From the moment Sally joined Creative Resources, she brought that real-world perspective into the Creative Resources System. Sally's extensive background as a successful sales person, Sales Manager, and General Manager helped her develop a finely tuned sense of empathy for the managers who are ultimately expected to adopt and execute new systems. Whether she is consulting with one of the clients for whom she has direct responsibility, or advising the other members of the Creative Resources consulting team, Sally's approach is always to understand what the individual sales leader is attempting to accomplish and then create a custom plan to help them get there.
Contact | Creative Resources
(404) 814-0820 email@example.com
Sally Beamer - Managing Partner
During his tenure with Clear Channel, Gerry and Managing Partner at Creative Resources, Sally Beamer, led the team of talented trainers that built Clear Channel University, the largest corporate media university in the world. Gerry and Sally are co-authors of Creating Demand: Generate Cool, Custom Marketing Ideas, which will be available in October of 2009. Sally Beamer Headshot Sally Beamer Managing Partner Sally has led and transformed organizations with her unique ability to help a team identify its goals and focus on key business priorities. Before joining Creative Resources in 1996, Sally was a top performing General Manager and Director of Sales for several major broadcasting companies in Atlanta. Following 17 years in broadcast sales and management, Sally partnered with Gerry Tabío to develop the Creative Resources System. Sally has consulted for many of the major broadcast, outdoor and digital media companies in the United States. Sally has coached and trained for sales organizations in markets such as New York, Los Angeles, Chicago, Atlanta, San Diego and Cleveland.
Creating Demand: Generate Cool, Custom Marketing Ideas [978-1-59102-755-3] - $19.00 : Prometheus Books
By Gerardo V. Tabío and Sally Beamer
Tabio and Beamer not only gave me pages of them-they showed me how to make more!" Based on over forty years of combined marketing experience, consultants Sally Beamer and Gerardo Tabío will teach you a solid marketing strategy to develop innovative ideas targeted to the interests and wants of your customers. From their wealth of experience, Beamer and Tabío use many entertaining and enlightening anecdotes so that you can immediately understand and implement their advice. Throughout this book Tabío and Beamer understand the discipline of creating the idea, the steps to implement it, and achieving the final result of success. Sally Beamer (Atlanta, GA), a partner at Creative Resources Group, has more than fifteen years experience consulting for such major corporations as Wendy's, Coca Cola, CBS Radio, Cox Radio, Pizza Hut, the YMCA, and Clear Channel Communications, among others.
Gerry Tabio | Sally Beamer | Kandice Herndon | Lori Sheridan | Crystal Hardy