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This profile was last updated on 11/30/14  and contains information from public web pages and contributions from the ZoomInfo community.

Managing Partner

Phone: (404) ***-****  
Local Address:  Atlanta , Georgia , United States
Creative Resources

Employment History

  • General Manager
    WFOX Radio
7 Total References
Web References
Creating Demand: Generate Cool, Custom Marketing Ideas [978-1-59102-755-3] - $19.00 : Prometheus Books, 28 Dec 2009 [cached]
By Gerardo V. Tabío and Sally Beamer
Tabio and Beamer not only gave me pages of them-they showed me how to make more!"
Based on over forty years of combined marketing experience, consultants Sally Beamer and Gerardo Tabío will teach you a solid marketing strategy to develop innovative ideas targeted to the interests and wants of your customers.
From their wealth of experience, Beamer and Tabío use many entertaining and enlightening anecdotes so that you can immediately understand and implement their advice.
Throughout this book Tabío and Beamer understand the discipline of creating the idea, the steps to implement it, and achieving the final result of success.
Sally Beamer (Atlanta, GA), a partner at Creative Resources Group, has more than fifteen years experience consulting for such major corporations as Wendy's, Coca Cola, CBS Radio, Cox Radio, Pizza Hut, the YMCA, and Clear Channel Communications, among others.
Creative Resources | Contact Us | Effective facilitator training in Altanta, Tulsa, Houston, Bixby, Augusta and nationwide, 30 Mar 2009 [cached]
Sally Beamer 553 Woodward Way Atlanta, GA 30305 Tel: (404) 814-0820 Fax: (404) 814-0840
The 2008 NAB Radio Show - Attendee Information: Hotels, Schedule, Conference Sessions, Exhibitors, 1 Jan 2008 [cached]
Sally Beamer
Creative Resources
Sally Beamer specializes in helping media sales organizations increase demand, grow their market share and differentiate themselves from the competition by developing and selling cool, custom and effective marketing programs.
Whether facilitating a client idea-generation meeting, coaching a sales manager on how to make more money selling tools and assets, teaching sales people how to conduct an effective needs analysis, or teaching people how to lead an idea generation session, Sally brings a rare combination of real-world practice and teaching experiences to every customer interaction.
Before joining Creative Resources in 1996, Sally was a top performing General Manager for several major broadcasting companies in Atlanta, Georgia. She has extensive experience in sales and management as an Account Manager, Sales Manager and General Manager.
Sally has trained and facilitated for a variety of companies, such as: Emmis Broadcasting, CBS Radio, Clear Channel, Cumulus Radio, Cox, TBS,, Van Wagner Outdoor and Goodwill Industries, Octagon Sports Marketing, YMCA, McDonalds, Pizza Hut, Kroger, Wendy's, VW West Region, Coca Cola, Miller, Budweiser, MOCA-Ga. and the Ovarian Cancer Institute, as well as others.
The Mid-Atlantic Broadcasters Conference Schedule, 5 June 2003 [cached]
10:00-11:45 Sales Training Session (40) "In Search of the Marketing Solution" presented by Sally Beamer of Creative Resources Group.
2:00- 4:00 Sales Training Session (cont'd), "In Search of the Marketing Solution," with Sally Beamer, Salon A
After the $13 billion question, ..., 17 Sept 2008 [cached]
After the $13 billion question, Borrell will join moderator Sally Beamer, of Creative Resources, in the session "Thrive, Don't Just Survive in a Multi-Platform World," 2:15 p.m. They'll flesh out some of the ideas raised in the morning.
Beamer spends much of her time training sales staffs and broadcast managers to think big.Sure, a lot of broadcasters understand that the Internet exists, she said; they get Web sites; and they dabble.
"They believe in it, but they haven't really put the kind of effort in to it that is warranted," she said.
She plans on getting the other panelists — Rick Jackson of Greater Media Charlotte; and Thomas Manning of Beasley Broadcasting Miami — to be more specific.
"If that money is really there, how do I build a plan?How do I build a business model?"Beamer said."If I'm dabbling, what can I do differently in order to really get into the business?"
Instead of the Web just being another initiative, another event, broadcasters need to create a brand, a business model, a product, a plan — say, hawking restaurant reviews or real estate, to engage the audience and stay ahead.
In today's media world, Beamer said, everyone can do what everybody else does.So to create demand, sales people need to talk to the client about what the client wants to happen, coalesce all the opportunities around a custom marketing idea.
"Clients want ideas that surround the target consumer in messaging that meets them at multiple touchpoints," she said.
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