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2016-06-21T00:00:00.000Z

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Wrong Sally Beamer?

Sally Beamer

Managing Partner

Creative Resources

Direct Phone: (404) ***-****       

Email: s***@***.com

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Creative Resources

15425 S. Sheridan Rd.

Bixby, Oklahoma 74008

United States

Company Description

At Creative Resources, we specialize in helping media companies become marketing partners to their clients rather than vendors of media inventory. So, perhaps a better title for this page would be "What We Can Help You Do. We hope that the videos and the ... more

Find other employees at this company (628)

Background Information

Employment History

Managing Partner

Creative Resource Group

General Manager

WFOX Radio

General Manager

Shamrock Broadcasting (Roy Disney Family) WFOX-FM

Web References (9 Total References)


Creating Demand: Generate Cool, Custom Marketing Ideas [978-1-59102-755-3] - $19.00 : Prometheus Books

www.prometheusbooks.com [cached]

By Gerardo V. Tabío and Sally Beamer

...
Tabio and Beamer not only gave me pages of them-they showed me how to make more!"
...
Based on over forty years of combined marketing experience, consultants Sally Beamer and Gerardo Tabío will teach you a solid marketing strategy to develop innovative ideas targeted to the interests and wants of your customers.
...
From their wealth of experience, Beamer and Tabío use many entertaining and enlightening anecdotes so that you can immediately understand and implement their advice.
...
Throughout this book Tabío and Beamer understand the discipline of creating the idea, the steps to implement it, and achieving the final result of success.
...
Sally Beamer (Atlanta, GA), a partner at Creative Resources Group, has more than fifteen years experience consulting for such major corporations as Wendy's, Coca Cola, CBS Radio, Cox Radio, Pizza Hut, the YMCA, and Clear Channel Communications, among others.


Business catalogue from Gazelle Book Services

gazellebookservices.co.uk [cached]

CREATING DEMAND : Generate Cool, Custom Marketing Ideas [Gerardo V Tabío & Sally Beamer] Everyone knows the importance of good marketing, but few companies consistently create successful campaigns.

...
Based on over forty years of combined marketing experience, consultants Sally Beamer and Gerardo Tabio will teach you a solid marketing strategy to develop innovative ideas targeted to the interests and wants of your customers.
...
From their wealth of experience, Beamer and Tabio use many entertaining and enlightening anecdotes so that you can immediately understand and implement their advice.


Creative Resources | Contact Us | Effective facilitator training in Altanta, Tulsa, Houston, Bixby, Augusta and nationwide

www.effectivefacilitator.com [cached]

Sally Beamer 553 Woodward Way Atlanta, GA 30305 Tel: (404) 814-0820 Fax: (404) 814-0840


After the $13 billion question, ...

www.rwonline.com [cached]

After the $13 billion question, Borrell will join moderator Sally Beamer, of Creative Resources, in the session "Thrive, Don't Just Survive in a Multi-Platform World," 2:15 p.m. They'll flesh out some of the ideas raised in the morning.

...
Beamer spends much of her time training sales staffs and broadcast managers to think big.Sure, a lot of broadcasters understand that the Internet exists, she said; they get Web sites; and they dabble.
"They believe in it, but they haven't really put the kind of effort in to it that is warranted," she said.
She plans on getting the other panelists — Rick Jackson of Greater Media Charlotte; and Thomas Manning of Beasley Broadcasting Miami — to be more specific.
"If that money is really there, how do I build a plan?How do I build a business model?"Beamer said."If I'm dabbling, what can I do differently in order to really get into the business?"
Instead of the Web just being another initiative, another event, broadcasters need to create a brand, a business model, a product, a plan — say, hawking restaurant reviews or real estate, to engage the audience and stay ahead.
In today's media world, Beamer said, everyone can do what everybody else does.So to create demand, sales people need to talk to the client about what the client wants to happen, coalesce all the opportunities around a custom marketing idea.
"Clients want ideas that surround the target consumer in messaging that meets them at multiple touchpoints," she said.


The 2008 NAB Radio Show - Attendee Information: Hotels, Schedule, Conference Sessions, Exhibitors

www.nabradioshow.com [cached]

Sally Beamer Moderator

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