In an interview with BARBADOS BUSINESS AUTHORITY, Ryan Blackett, director of Cruise Tourism at the Barbados Tourism Authority, said: "I think cruise has for a long time been the sleeping giant."
added:?"Not much attention has been paid to it and we tend to just look at it when we hear ships are departing and that is not the approach we ought to have for anything in our tourism business.
It is too vital for us to have that approach."
observed that cruise tourism was a "highly repeat business", with the majority of cruise passengers not staying over but returning for visits on multiple cruises.
thought the downside to this situation was Barbados' failure to refresh its product to capture the interest of the cruise sector.
"For the last few years we have seen a fall-off in the number of attractions but we need to do a much better job in supporting them and ensuring that they do have the ability to reinvent themselves and certainly enhance themselves to attract traditional business," Blackett
There has to be an all-encompassing approach to it," Blackett