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Last Update

2012-05-19T00:00:00.000Z

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Background Information

Employment History

Chief Designer
Colours

Chief Designer for Colour and Materials
Ford of Europe

Chief Designer for Color and Material Design
Ford of Europe

Chief Designer
Ford

Web References (31 Total References)


Ford Cars FordKineticDesign: Ford kinetic Design

www.fordegypt.com [cached]

For Ruth Pauli, Chief Designer of Colour and Trims, iosis X moved the game on, "we needed to work on three main pillars; emotional products, quality of execution and build the brand with design muscle."


The interior colours and materials ...

www.autospectator.com [cached]

The interior colours and materials combining to represent a vision for the future interpretation of Ford's Titanium interior, according to Ruth Pauli, Chief Designer, Colours and Trims, Ford of Europe.

"Colours and materials play an important role in emotionalising our products," Pauli said."With the Verve Concept notchback revealed at Guangzhou, we are striving for a very precise expression of a certain style.Tones of grey and silver express elegance and a technical feel that contrasts with the more expressive colours of the Frankfurt concept."
Interior materials used by Pauli and colour and trim specialist Ulrike Dahm include:
...
"Together, these elements create a strong statement of consistency, harmony and quality that makes the Verve Concept such a cohesive design statement," Pauli said.


The session will be chaired by ...

www.cardesignnews.com [cached]

The session will be chaired by Ruth Pauli, Chief Designer for Color and Material Design at Ford of Europe, and will include contributions from Andreas Wlasak, Vice President of Design at Faurecia, as well as specialist lighting and materials research from speakers from 3M and RTT.


"For the iosis MAX we wanted ...

www.autoracingdaily.com [cached]

"For the iosis MAX we wanted to achieve a more futuristic interpretation of kinetic design through a creative blend of lightweight materials and sophisticated textures and colours," says Ruth Pauli, chief designer for colour and materials, Ford of Europe.


BCNG Portals Page

www.kelownacapnews.com [cached]

"If you look into tunnels of ice you see silvers and powdery whites and that's reflected in iosis X exterior colours," notes Ruth Pauli, Ford's Chief Designer for Colour and Trim.

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