Born in Merthyr Tydfil, Ruth O'Donoghue joined Serco Online services in 1996 as a trainee.
For eight years she
developed a host of communications strategies as well as providing regular contributions to pan-Wales business magazines.
was awarded three prestigious titles in 1998, 1999 and 2000 for her
communication services to the call centre industry.
Prior to setting up iROC PR in 2012, she held a national role as Press Officer for Working Links and Communications Manager for Serco Plc.
regularly featured on BBC Good morning Wales, and has written articles for the Telegraph, the Guardian as well as a host of Wales's media titles, including the Western Mail and South Wales Echo.
has worked in partnership with BBC Panorama programme featuring Merthyr Tydfil and Rhyl.
has written the winning entries for the national Lisianthus Partnership Award, regional Remploy, 'Leading the Way' as well as finalist entries for the National MJ 'Impact on worklessness' awards.
Ruth is a Welsh language learner, and is an associate of the Chartered Institute of Marketing (CIM) and Chartered Institute of Public Relations (CIPR) and recently achieved a professional Diploma in digital Marketing through CIM.