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2014-08-29T00:00:00.000Z

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Wrong Russ Reid?

Mr. Russ Reid

Digital Fundraising

Russ Reid Company

Direct Phone: (202) ***-****       

Russ Reid Company

2 North Lake Avenue, Suite 600

Pasadena, California 91101

United States

Company Description

Russ Reid Company's founders are Canadian-Americans, and the agency has been serving Canadian nonprofits since 1977. Our Canadian office in Toronto, Ontario opened in 1998, serving World Vision, Heart & Stroke Foundation, the Centre for Addiction and Ment ... more

Find other employees at this company (373)

Background Information

Employment History

Chair of Nonprofit Group
Omnicom Group Inc.

Head of Business Development , Director of Client Services and Executive Vice President
Russ Reid Company

Account Director - Direct Response Fundraising
Association of Fundraising Professionals

Affiliations

Volunteer Recruiter
Benefit Nonprofit Organizations

Volunteer Recruiter
World Relief

Trusted Advisor
Baltimore City Public School System

Web References (92 Total References)


Russ Reid: a great marketer and a great mentor : Masterworks

www.masterworks.com [cached]

Russ Reid: a great marketer and a great mentor Russ Reid: a great marketer and a great mentor : Masterworks Masterworks

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Russ Reid: a great marketer and a great mentor
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Few in our business would disagree that Russ Reid not only changed the way we raise money for great causes - he changed it for the better.
Russ passed away late last week. I respected him and have high regard for the influential agency he founded 50 years ago.
I knew Russ - and worked with his agency, Russ Reid Company, for many years. During that time I was vice president of marketing at World Vision. Russ' agency was a great partner, helping World Vision transform the way it raised money to help the poorest of the poor.
His groundbreaking work in television, marketing strategy, data usage and direct mail personalization revolutionized fundraising for dozens of organizations that do good work.
But Russ was more than a master of marketing. He was also a mentor to me personally. I once asked him over lunch how he had built such a great company. His answer was "authenticity and teamwork."
By authenticity, he meant two things: First, that he was always clear about his value system, and second, that he wanted his people to let him know when they were not personally experiencing those values.
By teamwork, he meant that everyone at his company was in it together. He said when a player fumbles, it's not OK for everyone to point and say, "He fumbled!


Hot Topics | RussReid.com | Helping nonprofits grow beyond

russreid.com [cached]

Russ Reid is the largest North American marketing agency exclusively serving not-for-profits for close to 50 years.

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If it helps Russ Reid, or if it helps Grizzard, or some other group, great, because it's going to help their clients and it's going to help grow our industry.
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Russ Reid clients win 2013 ECHO Awards Leave a reply
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For Russ Reid, the success our clients also represented the most wins by any agency in the category.
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(Tom Harrison is Chairman of Russ Reid, Chair of Omnicom's Nonprofit Group of agencies and past vice-chair of the DMA Nonprofit Federation.)
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Alan B. Hall Named CEO of Russ Reid
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Alan B. Hall has been named CEO of Russ Reid, the largest direct response marketing agency helping nonprofit organizations grow.
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Hall began his marketing career with Russ Reid in 1990.
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Hall rejoined Russ Reid in 2002, serving in various roles as head of business development, director of client services and Executive Vice President.
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About Russ Reid
Russ Reid provides services in digital fundraising, direct response television, and direct mail to help nonprofit organizations grow. Russ Reid is a part of Diversified Agency Services, a division of Omnicom Group Inc.
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Russ Reid and SCA Direct Merge to Benefit Nonprofit Organizations Leave a reply
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The new entity, called Russ Reid, represents some of the best-known charities in North America. Russ Reid offices are in Pasadena, CA and Toronto, while SCA Direct is headquartered in Fairfax, VA, a suburb of Washington, DC.
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Russ Reid is a part of Diversified Agency Services, a division of Omnicom Group Inc.
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© 2013 Russ Reid


Who We Are | Helping Nonprofits Grow Beyond | Who is Russ? | Russ Reid | RussReid.com | Helping nonprofits grow beyond

russreid.com [cached]

Who is Russ? russ-reid-obituary

Russ Reid Who is Russ? "Giving life and health and hope to children in poverty, to the homeless, to people with cancer...It's what gets me up in the morning."-Russ Reid
"Once you lose your enthusiasm, you lose your integrity. And once you lose your integrity, you're a con man." -Russ Reid
Yes, there is a Russ Reid. He's the man who started it all.
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Russ realized that dream when he founded the Russ Reid Company in 1964. Today, what started as Russ' desire to make a difference has grown into the largest agency in the world devoted exclusively to helping nonprofits grow.
But it almost didn't happen. Russ had originally trained for a life in the ministry. However, he soon realized that he would be better suited to market ministries than lead them.
In 1966, Russ got a project from World Vision. It was the beginning of a partnership that would span decades and change countless lives. Working with World Vision, an ongoing client since that time, has led the Russ Reid Company to a lot of growth. A lot of change. And a lot of firsts. In fact, it was Russ who suggested and helped develop World Vision's first television special, exposing a wider audience to children in desperate need of sponsorship. It was the beginning of television fundraising for World Vision, and for many of Russ Reid's clients.
Along the way, Russ noticed some wonderful organizations doing great work to help others. But he realized they didn't know how to tell their own stories. Or how to raise money.
As a result of our success for World Vision in the U.S., in 1977 World Vision Canada asked for fundraising assistance. Today World Vision Canada is the largest child sponsorship organization in Canada. In 1982, St. Jude Children's Research Hospital turned to Russ for help with their telethon. The phones rang. And they still do 30 years later. That same year, Russ Reid was approached by Habitat for Humanity. In the first five years of that partnership, Russ helped acquire 619,000 new donors and launched Habitat into one of the most respected nonprofit brands in the world.
And the breakthroughs kept coming. Russ' tremendous success with the Los Angeles Mission in the late 1980s led to the agency working with Rescue Missions across the U.S. and Canada. In the decades that followed, our nation's Food Banks also turned to Russ Reid for fundraising success.
There are many more stories and case studies to be shared. Russ retired in 2001 but his heart and soul infuse the Russ Reid culture to this day. In fact, we still live and work by many of his words today. Especially one sentiment Russ said well, and said often: "I want to make sure that we always work for organizations and people we believe passionately in."
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© 2013 Russ Reid


What We Do | Innovation in Fundraising | Digital Fundraising | Russ Reid | RussReid.com | Helping nonprofits grow beyond

russreid.com [cached]

Russ Reid Digital Fundraising Digital Fundraising

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Just as Russ Reid pioneered the use of direct mail and television for fundraising, we now provide unparalleled expertise to fulfill our clients' donor promise online.
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© 2013 Russ Reid


Damaris Montalvo | RussReid.com | Helping nonprofits grow beyond

russreid.com [cached]

If it helps Russ Reid, or if it helps Grizzard, or some other group, great, because it's going to help their clients and it's going to help grow our industry.

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If you'd like Russ Reid's help in executing a successful Giving Tuesday strategy, please contact us now.
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Russ Reid clients win 2013 ECHO Awards Leave a reply
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For Russ Reid, the success our clients also represented the most wins by any agency in the category.
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Russ Reid has helped these organizations build their gift catalogs into a highly successful fundraising channel through strategic investment, testing and analytics, including square-inch analysis, or SQUINCH. Many catalogs have seen continued growth in a time when other fundraising channels have taken a hit with the economy. This analytics-based approach can significantly improve an existing product without additional expense.
Russ Reid solution
Russ Reid takes a data-driven approach to help guide our strategy.
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Alan B. Hall Named CEO of Russ Reid
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Alan B. Hall has been named CEO of Russ Reid, the largest direct response marketing agency helping nonprofit organizations grow.
...
Hall began his marketing career with Russ Reid in 1990.
...
Hall rejoined Russ Reid in 2002, serving in various roles as head of business development, director of client services and Executive Vice President.
...
About Russ Reid
Russ Reid provides services in digital fundraising, direct response television, and direct mail to help nonprofit organizations grow. Russ Reid is a part of Diversified Agency Services, a division of Omnicom Group Inc.
...
Russ Reid and SCA Direct Merge to Benefit Nonprofit Organizations Leave a reply
...
The new entity, called Russ Reid, represents some of the best-known charities in North America. Russ Reid offices are in Pasadena, CA and Toronto, while SCA Direct is headquartered in Fairfax, VA, a suburb of Washington, DC.
...
Russ Reid is a part of Diversified Agency Services, a division of Omnicom Group Inc.
...
Russ Reid solution
Russ Reid delivered a comprehensive digital strategy featuring an e-commerce website redesign, paid search and display advertising, and integrated fundraising campaigns including direct mail, email and social media components. Key features of the solution included:
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© 2013 Russ Reid

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