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Wrong Rufina Juarez?

Ms. Rufina Juarez

Transportation Planning Manager


Direct Phone: (213) ***-****       

Email: j***@***.net

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One Gateway Plaza Level

Los Angeles, California 90012

United States

Company Description

Metro is a multimodal transportation agency that is really three companies in one: a major operator that transports about 1.4 million boarding passengers on an average weekday on a fleet of 2,200 clean air buses and six rail lines, a major construction ag ... more

Find other employees at this company (124,681)

Background Information


Raw Spirit Festival

South Central Farmers

La Red Xicana Indignea


master's degree

public administration

Bernard M. Baruch College

Web References (35 Total References)

Rufina Juarez, Metro ... [cached]

Rufina Juarez, Metro

Call for Projects - Transportation Improvement Program [cached]

Rufina Juarez


California Food and Justice Coalition : Steering Committee [cached]

Rufina Juarez, South Central Farmers

Hear about a June 13th commemoration ... [cached]

Hear about a June 13th commemoration and attempts to regain the farm from the courageous and heroic leader of the South Central Farmers' RUFINA JUAREZ, and founder of the Raw Spirit Festival - HAPPY OASIS (less...)

Rufina ... [cached]

Rufina Juarez

Rufina Juarez (center), a volunteer with the Los Angeles-based South Central Farmers, talks to a group of fellows from the California Endowment Health Journalism fellowship Nov. 19 at the Watts neighborhood farmers market in Los Angeles.
Rufina Juarez has seen people who don't know where food comes from.
The nearest access to vegetables for the Los Angeles residents she works with is at corner markets, and the foods are not fresh, she said. The kids she works with have never seen farmland or even a corn stalk.
She feels kind of privileged for how she grew up, on a farm her father owned in the Westmorland area off the West Main Canal. Early on she learned the importance of the land.
"I knew no other life than having a relationship with the land and being able to eat off the land," she said.
The former Westmorland resident is using the skills she learned as a child growing up in Imperial County to help feed those in a food desert in South Central Los Angeles.
Juarez is a volunteer with South Central Farmers, a group that grew out of a 14-acre community garden in Los Angeles. Controversy surrounded the area when the land was sold and the residents and farmers of that garden were evicted.
The story is the subject of an Academy Award-nominated documentary, "The Garden," directed by Scott Hamilton Kennedy that Juarez herself was part of.
Juarez first moved to Los Angeles after graduating with a master's degree in public administration from Bernard M. Baruch College in New York. She received a national rural fellowship to look into traffic congestion issues. She began volunteering with South Central Farmers in 2003 after teaching a group of children where corn comes from.
She started spending her weekends volunteering at the garden before the eviction notice came down.
Through years of protests and heated exchanges, the group was eventually able to get an 80-acre plot of land in Bakersfield and trucks in fresh food to the South Central Los Angeles area.
Juarez is now working to advocate for healthy eating through the Health and Education portion of the cooperative. She wants people to move away from packaged food and be conscious of what they eat.
"I think that's where change happens," she said.
Rufina Juarez is still living by the lessons her parents taught her. She works with her brothers and sisters to raise grass-fed cows in Imperial County, she said. The family grows the plant - Sudan grass in the summer and ryegrass in the winter - to feed the few heads of cattle they have.
She spends some of her weekends in the Valley working with the animals that allow her to eat more naturally-made foods, she said. It's small now, with only family and a few friends participating, but that's how projects like it start.
The whole experience has brought her back to what she learned as a child. She never thought she'd go into farming like her family, but now it's become a passion of hers, she said. She knows how important it is to continue that family tradition.

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