DALLAS, April 14 /PRNewswire/ -- TRUEBeginnings(TM), the relationship- building online service, today announced the appointment of Ruben Buell as president, effective immediately.In this position, Buell will manage the day-to-day operations and will oversee the company's 60 employees.He most recently served as chief information officer (CIO) of TRUEBeginnings, responsible for all technology-related development, operations, information systems and site application support. "Ruben is a dynamic individual who has the vision and the experience to lead TRUEBeginnings to new heights," said Herb Vest, founder and CEO, TRUEBeginnings.
"Working with the incredibly talented and creative team at TRUEBeginnings
, I am committed to providing 'best-in-class' solutions for our customers," said Buell
."This is a unique opportunity -- in what other business do you measure success by counting how many of your customers have fallen in love?" Buell
brings more than 10 years experience in management, technical and customer service, and product and service introductions.Prior to joining TRUEBeginnings, he was director of brokerage technology at Wells Fargo and Co., where he was responsible for the development of IBIS, an integrated portal containing 80 applications that were used by brokers.Prior to that, he served as chief technology officer at H.D. Vest, a Dallas-based financial company traded on NASDAQ.Buell was also the founder and president of Rose Software, developer of customized time and billing software for the accounting and legal industries.