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Wrong Ronnie Choong?

Mr. Ronnie Choong


Malaysian Institute of Interior Designers

Email: r***@***.my

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Malaysian Institute of Interior Designers

Background Information

Employment History

Member of Executive Director

International Federation of Interior Architects & Designers

Executive Director

S.I. Design

Managing Director

S.I. Design


Malaysian Society of Interior Designers

Various Capacities

Malaysian Society of Interior Designers


Asia-Pacific Space Designers Association


IFI Secretary
International Federation of Interior Architects & Designers

S.I. Design

Board Member

Executive Board Member

Founding Member
Malaysian Society of Interior Designers

Web References (20 Total References)

RONNIE CHOONG (Malaysia): ... [cached]

RONNIE CHOONG (Malaysia): Chairman of Asia-Pacific Space Designer Association, Chairman of Malaysia Interior Designer Association (MSID), Member of executive director of International Federation of Interior Architects/Designers(IFI) (2007-2009)

RONNIE CHOONG (Malaysia): Chairman of Asia-Pacific Space Designer Association and MSID.The member of executive director of International Federation of Interior Architects/Designers (IFI) (2007-2009) : portfolio > tech features > still waiting for the smarthome [cached]

Far from it, says interior designer Ronnie Choong, who is the executive director of S.I. Design.

Ronnie Choong: 'You will find more and more technology being used.'
He believes that the smarthome will take off in another five years.
Choong, who is also president of the Malaysian Society of Interior Designers, says: "You will find more and more technology being used - be it in a home, office, or a retail or F&B outlet. You will find that there's more technology - not just wireless - making an impact on interiors. That is what's happening now and (what I believe will continue to happen) in the future."
It is a case of technology making life more convenient, user-friendly and simple. According to Choong, people now have a lot less equipment in their homes as opposed to their grandparents' and great-grandparents' time.
Choong says, "People will definitely buy converged devices and this will influence the interiors. That's why nowadays you have smarthomes where you can control almost everything from your remote control commander, even when you're away from the house.
"This includes your security system, air-conditioning, lighting and webcam, and you don't even have to be at home to do it."
Even security devices are changing the way we design our homes and how we live. Choong says he wishes that there would be a day when houses in Malaysia would not need grilles.
Choong explains that with wireless technology in home theatre systems, people are no longer limited in where and how they place their hifi.
To what extent our homes will be smart is yet to be seen," says Choong.
According to him, current smarthome systems include security, lighting, airconditioning and window control.
Choong says that while there are still not many units of smarthomes, there will be more elements of technology seeping into our homes and making them smarter.
The price is just too prohibitive right now," says Choong.
The early adopters of technology will have to face the high price, the fear of not getting people to service the things they have and the lack of support, says Choong.

International Federation of Interior Architect / Designers | Ronnie Choong [cached]

Ronnie Choong

Ronnie Choong Board Member
Ronnie Choong has been an Interior Designer/Space Planner since 1983. In 1987, Ronnie founded S.I. Design Sdn. Bhd. The company has since grown over the years into a leading Malaysian interior design company with about 40 professional staff, having office in Kuala Lumpur.
Ronnie specializes in Corporate Interiors and has won numerous design awards in Corporate, Retail and F&B sectors since 1992 till now. His work has been widely published in local as well as international publications. Apart from professional design work, Ronnie has also been involved in education, where he used to lecture on a visiting basis in two design colleges in Malaysia. His strong believe in seeing that Design Education meets the demands of the Interior Design industry, resulted in his appointment as an Academic Advisor to Alfa International College, Malaysia.
A founding member of the Malaysian Society of Interior Designers (MSID) in 1989, Ronnie has served in various capacities within the council since its founding days. He is the current President of MSID (2007-2009) for a 2nd term. He also sits in the Pro-tem committee spearheading the MSID/IPDM merger as a Chairman. Ronnie also served as a Chairman of Asia-Pacific Space Designers Association (APSDA) from 2006 to 2007.

The Star Online: Lifestyle [cached]

Ronnie Choong, managing director of SI Design, says that when it comes to corporate spaces, design is very much dictated by the sort of image or impression a company wishes to project to the public or the people that they deal with on a regular basis.

Choong says a design project could take anywhere from five months to over a year, thus it would be difficult to pin down a specific trend or style to work around.
He predicts that interiors will evolve around two prevailing themes that will continue to be big in 2004: Zen-minimalist - which includes simple forms, lines and a lot of natural material; and retro styles - which utilise synthetic materials, complicated shapes and bright colours.
He is quick to add, however, that other design styles will continue to be used selectively and these are dependent on taste and the image or impression one wants to create.
According to Choong, planning space is far more important: He thrives on creating rooms with maximum efficacy that allow maximum interaction.
Ronnie Choong, director, SI Design
He says, "The main idea is to energise space, to infuse energy into space, as the interior of an office will affect how the people perform.

IFI [cached]

Ronnie Choong - Malaysia

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