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Chief Operating Officer and Vice President of Marketing
Vice President of Marketing and Co-Founder
Chief Executive Officer
Senior Vice President Corporate Strategy and Business Development
Director of Strategy and Planning
Vice President of the Marketing for Broadband Access Communications Division
New Access Into The Office Pool
Supporting multiple businesses can require multiple leased T1 (1.5 megabit-per-second) lines or an expensive T3 (45 Mbps) line, says Ron Westernik, ASC's vice president and chief operating officer. "The RBOX 1240 supports 24 T1 lines and uses inverse multiplexing to concentrate the traffic so that the CLEC makes the most efficient use of its back-haul facilities," Westernik says.The box also supports a T3 link. The price for an RBOX 1240 - about $12,000 - means that a CLEC could offer a reliable T1 Internet service for as little as $800 and still have a profitable operation.With as few as two T1 trunks going into the RBOX system, the CLEC would have a backup for service. "With IMA [Inverse Multiplexing-over-ATM], if one T1 trunk fails, there is still service - it may be slower, but it doesn't go down," Westernik says.And, the CLEC can get started at a reasonable cost and then add customers as they sign up. "Instead of having to wait six or eight weeks to get another T1 provisioned, they can add a customer within hours," Westernik adds. .Back to ASC in the News
Merrit Group: Main Clients
Ron Westerink, vice president of marketing for ASC, said, At these prices levels, we anticipate establishing productive OEM, system integration, and tiered-distribution business relationships in 1999..ASC will be demonstrating the RBOX Multi-Service Aggregator at the ComNet 99 show, booth # 1070, in Washington, D.C., January 26 through 28.
ASC - [ Value ]
"Receiving this award from Data Communications is a great honor for us," said Ron Westernik, ASC's chief operating officer and vice president of marketing."RBOX truly makes the service provider's business model work by providing a solution that reduces the barrier of entry with carrier-class equipment that is affordable, compact, and adapts as business needs change."About ASCAdvanced Switching Communications, founded in October 1997 in Vienna, Virginia, is a privately held communications-equipment company developing a new generation of cost-effective and innovative Multi-Service Provisioning Platforms designed for Service Providers.ASC is also the recipient of the "Top 25 Hot Startups of 1998" award from Data Communications magazine.
Start-Ups Seek To Capture Big Nets
"Right now, competitors can't afford to reach into Tier 2 and Tier 3 markets because of the expense" of equipment and trunk lines that often must be leased from incumbents, says Ron Westerink, vice president of marketing and co-founder, along with Asghar Mostafa, of ASC.Both Westerink and Mostafa headed the xDSL efforts at U.S. Robotics before it was acquired by 3Com.
Visure Corporation: A Revolution in Branded Entertainment
Ronald S. WesternikRon Westernik is an enterprising and enthusiastic, 27-year senior executive in the communications and computing industries.He successfully led a number of new business initiatives and reengineering efforts with Fortune 500 companies.Ron has strong multi-disciplined management and leadership expertise.He is adept at recruiting private equity and institutional financing, leading and directing the negotiations of strategic agreements with financiers, customers and partners and closing deals.He has helped his companies win multiple industry and product awards. Mr. Westernik co-founded Advanced Switching Communications, Inc. ("ASC") and served as the Senior Vice President Corporate Strategy and Business Development.During Mr. Westernik's tenure at ASC from October 1997 to August 2001, he served on the board of directors, developed the business plan, recruited key personnel and led the marketing and sales efforts during various stages of the company; helping to grow revenue to $54 million/year.With the CEO of ASC, Mr. Westernik was responsible for successfully recruiting $155 million in funding for the company.He was instrumental in many of ASC's sales and partnerships and played a pivotal role in the recruitment of capital and the successful $100 million Initial Public Offering ("IPO") of ASC. Prior to ASC, Mr. Westernik was Vice President of the Marketing for Broadband Access Communications Division of 3Com from June 1996 to June 1997 where he led the commercial success of the company's wireless and Digital Subscriber Line business initiatives.Mr. Westernik also spent 17-years with AT&T Corp., where he held several key management positions in the computer and PBX lines of businesses including Director of Strategy and Planning for a $2.5 billion product line of computers, networking equipment and software. Mr. Westernik has an MBA in Management from Rutgers Graduate School of Business Management and a BA in Economics from Rutgers College.