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Wrong Ron Van Houten?

Dr. Ron Van Houten

Professor of Psychology

Western Michigan University

Direct Phone: (269) ***-****       

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Western Michigan University

1903 West Michigan Avenue

Kalamazoo, Michigan 49008

United States

Company Description

WMU, ( located in Kalamazoo, Michigan, ranks among America's 50 largest institutions with 28,000 enrolled undergraduate and graduate students. U.S. News & World Report groups WMU among the nation's top-100 public institutions. SmithGroup ( ... more

Find other employees at this company (7,178)

Background Information


Board Member
Judge Rotenberg Center

Member of the Transportation Research Board and A Member
National Committee for Uniform Traffic Control Devices

U.S. National Committee on Uniform Traffic Control Devices

Association for Behavior Analysis International



SUNY at Stony Brook


Dalhousie University


Dalhousie University


Michigan University


Western Michigan University

Web References (64 Total References)

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Ronald Van Houten, Ph.D. Professor of Psychology, Western Michigan University

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Dr. Ronald Van Houten Professor of Psychology, Western Michigan University

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Dr. Ron Van Houten talks about behaviourally engineering traffic safety - an interview from the ABAI Conference.

Podcast Episode 15 Behaviour Change - Necessity is the Mother of Invention
Dr. Ron Van Houten, Bobbi Hoadley, Cathy Knights
The person we are talking to is such an interesting man, his name is Doctor Ron Van Houten and he is an ABA doctor and a professor at Western Michigan University. He has done work all over North American and Europe in traffic safety and how to decrease the conflicts that create near misses and people getting hurt. He has changed the behaviour of both drivers and pedestrians using Behaviour Analysis. Ron sets up solutions that engineer the behavior of everybody in those situations to mitigate the risk.??
Ron: There were studies done that show that cars coming up to a crosswalk don't have a good line of sight.
Ron: In essence, we know that people don't like to wait.
Ron: I wanted to get people to not use the elevator when they didn't need it.
Ron: We got the community buy-in to change the way things are done.
Ron: Some of the worst places I've seen, people say "oh we don't have a problem".
Ron: Score and look at what's going on in Toronto-measure running lights.
Ron: Consider for a moment, children used to walk or bicycle to school. Look today at obesity cause-lack of walking and bicycling.
Ron: There is a greater acceptance of cycling than there used to be, and a little better with pedestrians.
Ron: Scrambling intersections, creates more delay, but tends to be where there's a lot of people. Match up treatments to people best you can.
Ron: You can use something called a gateway treatment, so driver's have to cross between them, we can get very good yielding with that and it's an inexpensive tool.
Ron: Exactly.
Ron: The other thing we can do is feedback and reinforcement. When we have a community making progress, we need to convey that to them to keep going in the right direction.
It was so nice to have Ron interacting with us and telling us more. The part I really like is that everything he does is the same as what I do. Even though he's applying it to a variety of groups of people and he has a specific goal, he still does an analysis of the behaviour, and uses all the same tools I do, keeps it pragmatically going until he hits a tipping point and then keeps maintaining and generalizing it.

Health and Transportation "Picks" - TRB Health and Transportation Subcommittee [cached]

Ronald G. Van Houten, Western Michigan University, presiding

Speaker:Ron Van Houten, ... [cached]

Speaker:Ron Van Houten, Western Michigan University

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