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This profile was last updated on 8/9/10  and contains information from public web pages and contributions from the ZoomInfo community.

Employment History


  • B.S. , Chemistry
    University of Santo Tomas
  • Master's degree , Food Science and Nutrition
    Chapman University
Web References
The Healthy Beanâ„¢ West Hollywood Ribbon Cutting, March 7, 2007, 16 Aug 2007 [cached]
Founder / CFO; Ron Basa, The Healthy Bean Founder / Chief Food Scientist; Dr. Grace Genato, The Healthy Bean Torrance shop.
From far left to right: Friends of The Healthy Bean Dr. George Kosmides and Kristie Fujiyama Kosmides (Kristie is the Fine Artist for The Healthy Bean, creating art for our stores); Joseph M. Clapsaddle, West Hollywood Chamber of Commerce Chairperson; Kelly Vogt Campbell, The Busby Group public relations; Gary Oliphant; Michael Haibach; Jeffrey Prang; Vee Cristobal ; Ron Basa; Dr. Grace Genato; Paul Soroudi, The Healthy Bean partner; Eddie Glickman, CalCPA Financing Committee Chairman and friend of THB.
From left:Ron Basa, The Healthy Bean Founder / Chief Food Scientist; Carlo Astuti, Previous Store Manager, The Healthy Bean West Hollywood.
The Healthy Beanâ„¢: About Our Comapny, 25 May 2010 [cached]
Ron Basa and Vee Cristobal founded The Healthy Bean™ in 2003 in Los Angeles, California. Ron's entire family, MJay, Maria, Reynaldo and Grace , collaborated on The Healthy Bean™ concept, serving as the tasting panel, business development and creative team, making The Healthy Bean™ truly a family business. The founders have decades of combined experience in business and food technology and have individually distinguished themselves in their respective fields of expertise. Vee is an accomplished accountant and runs her own CPA firm. Ron is a chemist/food scientist and operates his own food product development and consulting company.
The Healthy Bean™ team advocates a balanced and active lifestyle. Vee runs marathons and 10Ks and has won many awards. Ron is a scuba diving master instructor and is affiliated with the largest scuba diving certification agency in the world.
Ron Basa Co-Founder
The Healthy Bean™ co-founder Ron Basa is an accomplished food scientist with over 17 years experience developing nutritional supplements for companies such as GNC, Weider Nutrition, Atkins, Bally's Total Fitness, and many others. Ron spent 11 years at Omni-Pak Industries, a leading developer of dietary, herbal and nutritional supplements for the consumer market, where he was director of research and development. He started his own consulting company, Quest Development, Inc., in 2001, and co-founded The Healthy Bean™ in 2003.
Ron was born and raised in the Philippines, and created and operates a food program for his local church in his hometown of Manila. He is a certified master scuba diving instructor and leads scuba retreats throughout the world. He received his B.S. in Chemistry from the University of Santo Tomas in the Philippines, and his Master's degree in Food Science and Nutrition from Chapman University.
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