Ron Basa and Vee Cristobal founded The Healthy Bean™ in 2003 in Los Angeles, California.
Ron's entire family, MJay, Maria, Reynaldo and Grace , collaborated on The Healthy Bean™
concept, serving as the tasting panel, business development and creative team, making The Healthy Bean™
truly a family business.
The founders have decades of combined experience in business and food technology and have individually distinguished themselves in their respective fields of expertise.
is an accomplished accountant and runs her
own CPA firm.
Ron is a chemist/food scientist and operates his own food product development and consulting company.
The Healthy Bean™
team advocates a balanced and active lifestyle.
Vee runs marathons and 10Ks and has won many awards.
Ron is a scuba diving master instructor and is affiliated with the largest scuba diving certification agency in the world.
The Healthy Bean™ co-founder Ron Basa is an accomplished food scientist with over 17 years experience developing nutritional supplements for companies such as GNC, Weider Nutrition, Atkins, Bally's Total Fitness, and many others.
Ron spent 11 years at Omni-Pak Industries, a leading developer of dietary, herbal and nutritional supplements for the consumer market, where he was director of research and development.
He started his own consulting company, Quest Development, Inc., in 2001, and co-founded The Healthy Bean™ in 2003.
Ron was born and raised in the Philippines, and created and operates a food program for his local church in his hometown of Manila.
He is a certified master scuba diving instructor and leads scuba retreats throughout the world.
He received his B.S. in Chemistry from the University of Santo Tomas in the Philippines, and his Master's degree in Food Science and Nutrition from Chapman University.