It's not just the economy and the need to generate more revenue, said Rollyn Wild, president and CEO of Advisers Investment Management, a registered investment adviser.
have a desire to become more valuable to their clients, he
investment firm partners with 11 CPA firms in the region so that CPAs
can offer wealth management services to their clients.
how to talk about investments with their clients - and his
firm handles all the actual investments.
"We have found, through personal experience, that working with the CPA
and end client, they are happy to get the services from their CPA
The partnership model shakes up the old way of doing business, Wild
But it may be catching on.
Advisors Investment Management has signed on with four CPA firms in the past year, Wild
"I've been trying to work with CPAs since 1988," Wild said.
"It's in the last few years we have been starting to see more activity as older CPAs turn practices over to younger CPAs - people don't like change."
may be coming around to the idea of either themselves providing financial planning and wealth management services, or at least partnering with firms that do.
In an AICPA survey of CPAs
, nearly 60 percent say they believe they will need to provide a greater variety of services in the coming years, according to the CPA Horizons 2025 report, which aimed to identify trends in the CPA industry
are the go-to person for the client," Wild