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Rolf Kraus

Practice Lead, Content Management and Digital Marketing

GSPANN Technologies, Inc

Direct Phone: (415) ***-****       

Email: r***@***.com

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GSPANN Technologies, Inc


Milpitas, California 95035

United States

Company Description

GSPANN Technologies was established by two IT professionals who recognized a need for efficient and innovative solutions within the technology industry. This combination of industry experience and an ability to innovate has provided GSPANN clients with ... more

Find other employees at this company (482)

Background Information

Employment History

Principal Consultant

Madrona Consulting Group

Vice President, Digital Solutions

eDynamic Corporation

Director, Western Region

Sitecore Corporation



Director, Product Management

Tripwire, Inc.

Founder and Chief Executive Officer


Marketing Specialist (Sales)

Computer Associates

Director of Market Development


Technical Marketing Engineer

Pi Systems LLC

Product Marketing Manager

Quantitative Technologies Inc

Web References (31 Total References)

Our Work | Case Studies | Our Clients | edynamic [cached]

"Evaluating all the vendors and determining which ones could meet our client's goals was a great challenge," said Rolf Kraus, CMS Practice Director, eDynamic.

Digital Platform Selection Best Practices | edynamic [cached]

In this webinar, Rahul Khosla, Partner at edynamic, and Rolf Kraus, VP - Digital Solutions Group at edynamic, have looked at various digital technologies that are part of the digital platform and a best practice approach to select appropriate digital technologies that enable you to achieve your goals.

Managing Web Content: ... [cached]

Managing Web Content: Sitecore's Rolf Kraus on Sharepoint, Open Source, and "Third Generation" WCMS

In this exclusive interview, Sitecore's Rolf Kraus, discusses content management tools, approaches, and challenges and details how his firm helps organizations leverage Microsoft .NET to solve complex content issues. Learn why a code content management system is not a good choice for managing content components and discover why Rolf says Microsoft Sharepoint might not be the right choice either.
TCW: Thanks for taking the time to speak with us today, Rolf. Our audience may not be familiar with you and your firm. Can you tell us a little about yourself and your role at Sitecore?
ROLF: Scott, thanks for inviting me here today.
ROLF: Sitecore develops and markets web content management software that is used by mid-to-large size organizations.
ROLF: There is no question that people have traditionally used source code management facilities like CVS or VSS to manage vast libraries of files successfully.
ROLF: SharePoint is a great tool-I have been using it for years and find that when used for its original intent, as an ad-hoc document management and collaboration portal, it never disappoints.
ROLF: Content management categories are well defined by analysts and pundits-ECM, DAM, WCMS and so on.
ROLF: Sitecore is a third-generation web content management system.
ROLF: Some of the key aspects of Web 2.0 that affect content management are folksonomies, user-generated content, and richer (interactive) web experiences.
ROLF: First time CMS shoppers must educate themselves-what is CMS, what are the differences, what problems will they solve?
ROLF: Open Source can have its place within some organizations-but it's not for everyone.
ROLF: Yes, Open Source software is free to download, install and use.
ROLF: Scott, thank for this opportunity-it's been great.

PreviousManaging Web Content: ... [cached]

PreviousManaging Web Content: Sitecore's Rolf Kraus on Sharepoint, Open Source, and "Third Generation" WCMS

Inbound Marketing Summit - February 28-29, 2012: New York [cached]

Rolf Kraus | Director, Content Management, Portals and Collaboration Practice, eDynamic Rolf Kraus, the Director of eDynamic's Content Management, Portals and Collaboration Practice has over 15 years of experience delivering digital solutions for organizations. Having worked at Sitecore for 3 years, defining and selling CMS solutions for key customers, he has delivered dozens of Sitecore and CMS solutions for organizations. Now looking beyond content management systems, Rolf integrates marketing automation, social community and CRM platforms into holistic digital marketing solutions, and is involved in digital strategy, solution architecture and digital best practices definition for organizations worldwide. When not engaged at work, Rolf is actively involved in cooking, home remodeling, woodworking, home brewing, skiing, cycling and spending time with his family.

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