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Maybe the most damning anecdote about the viability of value-added services as a driver of UBI adoption came from Roger Lanctot, an associate director with Strategy Analytics.He told the audience that he'd switched out of a UBI program that had all the bells and whistles because a competing carrier offered him a traditional insurance package at a much better price.
As Roger Lanctot, associate director of global automotive practice at Strategy Analytics, explains, the key difference at this stage is that 5G has existing infrastructure in place to support V2X applications, while DRSC technology "has no infrastructure in place".
"5G also enables a fully integrated connection with safety applications and value-added services.
DSRC prioritises safety but is intended to offer value-added services as well, though again, not until infrastructure is put in place.
User interfaces (UI) must also be designed and deployed for DSRC," says Lanctot.
However, according to Lanctot, the majority of the testing work being carried out in these urban is focused on collision-avoidance - an application he believes "will not be relevant or deliverable for ten or more years", since it will be "dependent on near-universal deployment in cars, appropriate infrastructure and user interfaces, as well as on integration with on-board safety systems like braking control".
"This last required step, as opposed to simply offering 'alerts', is a major step that will take many years for automakers to implement owing to the risk of false positives."
Meanwhile, Lanctot predicts that enterprise applications based on V2V communications, including traffic alerts, connections to traffic and street lights and variable message signs, will have "immediate relevance and help to establish the principles behind inter-vehicle and inter-brand data communication and sharing".
"The fact that not a single competing car company followed GM's lead in announcing the early deployment of DSRC, speaks volumes as to the limited and low level of enthusiasm for DSRC.
Car companies are increasingly recognising that the path forward lies via cellular, which is also adding NarrowBand Internet of Things (NB-IoT) technology for long-range and deep-penetrating wireless connections," he says.
"The truth is that DSRC simply took too long to get to market and is, in fact, still in the process of testing, validation and finalisation and was overtaken by cellular technology," he concludes.
Strategy Analytics'sRoger Lanctot noted that Chinais a fast-growing automotive market that's pondering V2V but it hasn't decided which technology to use.
Its advantage is that it can mandate whatever it wants.
Moreover, Huawei is a strong advocate of the 5G approach, he said.
Lanctot noted that, despite the meme that car ownership is dwindling, in fact, automotive is one of the few industries that's still growing.
"In the developing world, they are just graduating from two wheels to four wheels and it's a dream for them.
That's where lot of growth will come from," he said.
As is traditional, Lanctot closed the conference with a wealth of statistics about the connected-car market.
ADAS is a fast-growth area, he said, and it's the path to full autonomy.
He said, "OEMs need to keep in mind the revolutionary impacts while following the evolutionary path."
Autonomous Vehicles: 5 Influential People to Know Online
DC based Roger Lanctot is the Associate Director of the Global Automotive Practice at market research firm Strategy Analytics.
Earlier this year, Lanctot wrote a good overview of autonomous vehicle production across the various United States.
In that he writes,
"It's clear that the heterogeneous environment of state-sponsored development activity may well work in Google's favor.
An identical scenario is playing out globally as countries seek to establish autonomous vehicle leadership positions.
China, the United Kingdom and Germany are among many touting the advantages of developing autonomous vehicles within their boundaries."
30% of the autonomous vehicles experts in our report on the topic follow Lanctot, a higher percentage than anyone other than Elon Musk.
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