management, consulting and academic experience with his
analytical and marketing research skills to give operating managers customer-focused, data-driven analysis that provide real competitive advantage
Roger T. Colberg, Ph.D., with more than 35 years of strategic marketing, marketing management, consulting and academic experience brings his strategic management problem solving approach to his clients.
extensive background and experience in market research and analytical skills supports his
focus on a market based information approach to his
clients' marketing and business decisions.
As Adjunct Professor at Universtiy of Washington, Dr. Colberg maintains links to the latest in academic research in marketing and new product management.
At DuPont, he was a group manager in the Corporate Marketing Research Division and was responsible for marketing research and organizational development consulting to operating divisions.
developed and taught a number of new product management seminars in for new product managers corporate wide.
As an internal consultant at Dupont and Principal at CMC Dr. Colberg he has designed, conducted, analyzed and reported on more that 300 marketing and marketing research projects.
Most of these studies have been in support of new product development.
Major companies, such as Dupont
, and Philips
are among Dr. Colberg's many clients.
In addition, Dr. Colberg
maintains associate relationships with other marketing and marketing research consulting firms.
© 2006 Roger T. Colberg
, PhD, CMC Associates