Tags:Ancestry.com, DocuSign, John Koetsier, Mobile, mobile marketing, mobile user acquisition, mobile user experience, Rob Singer, Robin Joy
favorite route to mobile user acquisition is every publisher's goal: Getting featured in the app stores.
It doesn't cost anything and it drives a large amount of installs.
Still, not something you can count on - which is why VB's
diving into the complex world of mobile user acquisition in this not-to-be-missed webinar.
Joy is VP of Web & Mobile Business for DocuSign, the hugely successful electronic signature and document management solution that serves businesses both large and small - ranging from individual professionals such as real estate and insurance agents all the way up to large enterprises like HP and LinkedIn.
Their native app is essential to the customer user experience: Sending documents out for signature - or receiving them - has to happen wherever a customer is, on whatever device they choose.
app has also become a significant channel to acquire new users, which brings us back to the app stores.
"First and foremost, we're making sure that our relationships with those partners are strong," says Joy
"By nurturing those partnerships, by optimizing everything we provide in terms of screenshots, videos, updates, and more - we know we will get featured sometimes as well.
It drives a very significant volume and pretty decent traffic of people who are engaged and sign up for an account."
While cost-effective, getting featured in the app store is out of any publisher's control, which is why Joy's mobile UA strategy incorporates a mix of paid search, display ads, and in-app advertising in other mobile apps.
It's a precision mix, and for Joy
, that means continually optimizing for high-quality users.
"It's about engagement," says Joy
He'll be joined by Joy, as well as Rob Singer of Ancestry.com, who together will divulge the kinds of UA strategies that have made their apps so incredibly successful.
Robin Joy, VP of Web & Mobile Business, DocuSign
As the global standard for eSignature, DocuSign
transforms how people work, live and connect by providing the freedom to finish business faster on the world's most trusted electronic signature network.
Accessible anytime, anywhere, on ... read more >
's web and mobile business, and is focused on making it easy for professionals and small businesses to try and buy DocuSign online
Robin joined DocuSign in 2012 following a role as Vice President of Marketing at ... read more >