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This profile was last updated on 12/11/15  and contains information from public web pages and contributions from the ZoomInfo community.

Vice President, Web and Mobile Bu...

Phone: (326) ***-****  
Email: r***@***.com
DocuSign Inc
221 Main Street, Suite 1000
San Francisco , California 94105
United States

Company Description: DocuSign®, The Global Standard for Digital Transaction Management™. Global enterprises, business departments, individual professionals, and consumers have...   more
Background

Employment History

Board Memberships and Affiliations

Education

  • M.B.A.
    Stanford University
  • B.A.
    Dartmouth
  • M.A. with honors
    University of Melbourne
  • B.A.
    Dartmouth College
  • M.B.A.
    Stanford
  • M.A.
    University of Melbourne
  • Board Chair Dee Dee
    Stanford University
  • MBA
    Stanford University
33 Total References
Web References
Robin Joy, ...
www.fullcirclefund.org, 18 May 2015 [cached]
Robin Joy, DocuSign
Robin is Vice President of Online and Mobile at DocuSign, the global standard for electronic signatures and transaction management. Robin is responsible for growing DocuSign's Web revenue, driving online customer acquisition, and leading mobile marketing.
Robin has executive experience in marketing, strategy, and general management for top-tier start-ups and Fortune 1000 companies. She's worked across a broad spectrum of technology and consumer-focused companies, including Caring.com, Intuit, Digeo (formerly Moxi Digital), AltaVista, Odwalla, Clorox, and Mercer Management Consulting. Robin holds a B.A. from Dartmouth, an M.A. with honors from the University of Melbourne, and an M.B.A. from Stanford.
Board of Directors
fullcirclefund.org, 3 July 2013 [cached]
Robin Joy*
Vice President of Online & MobileDocuSign
...
Robin Joy
DocuSign
Robin is Vice President of Online and Mobile at DocuSign, the global standard for electronic signatures and transaction management. Robin is responsible for growing DocuSign's Web revenue, driving online customer acquisition, and leading mobile marketing.
Robin has executive experience in marketing, strategy, and general management for top-tier start-ups and Fortune 1000 companies. She's worked across a broad spectrum of technology and consumer-focused companies, including Caring.com, Intuit, Digeo (formerly Moxi Digital), AltaVista, Odwalla, Clorox, and Mercer Management Consulting. Robin holds a B.A. from Dartmouth, an M.A. with honors from the University of Melbourne, and an M.B.A. from Stanford.
Tags:Ancestry.com, ...
venturebeat.com, 26 Sept 2015 [cached]
Tags:Ancestry.com, DocuSign, John Koetsier, Mobile, mobile marketing, mobile user acquisition, mobile user experience, Rob Singer, Robin Joy
...
Robin Joy's favorite route to mobile user acquisition is every publisher's goal: Getting featured in the app stores. It doesn't cost anything and it drives a large amount of installs. Still, not something you can count on - which is why VB's diving into the complex world of mobile user acquisition in this not-to-be-missed webinar.
Joy is VP of Web & Mobile Business for DocuSign, the hugely successful electronic signature and document management solution that serves businesses both large and small - ranging from individual professionals such as real estate and insurance agents all the way up to large enterprises like HP and LinkedIn.
Their native app is essential to the customer user experience: Sending documents out for signature - or receiving them - has to happen wherever a customer is, on whatever device they choose. The DocuSign app has also become a significant channel to acquire new users, which brings us back to the app stores.
"First and foremost, we're making sure that our relationships with those partners are strong," says Joy. "By nurturing those partnerships, by optimizing everything we provide in terms of screenshots, videos, updates, and more - we know we will get featured sometimes as well. It drives a very significant volume and pretty decent traffic of people who are engaged and sign up for an account."
While cost-effective, getting featured in the app store is out of any publisher's control, which is why Joy's mobile UA strategy incorporates a mix of paid search, display ads, and in-app advertising in other mobile apps. It's a precision mix, and for Joy, that means continually optimizing for high-quality users.
"It's about engagement," says Joy.
...
He'll be joined by Joy, as well as Rob Singer of Ancestry.com, who together will divulge the kinds of UA strategies that have made their apps so incredibly successful.
...
Robin Joy, VP of Web & Mobile Business, DocuSign
More information: DocuSign Robin Joy
As the global standard for eSignature, DocuSign transforms how people work, live and connect by providing the freedom to finish business faster on the world's most trusted electronic signature network. Accessible anytime, anywhere, on ... read more >
Robin leads DocuSign's web and mobile business, and is focused on making it easy for professionals and small businesses to try and buy DocuSign online. Robin joined DocuSign in 2012 following a role as Vice President of Marketing at ... read more >
Tags:Ancestry.com, ...
venturebeat.com, 6 Oct 2015 [cached]
Tags:Ancestry.com, DocuSign, John Koetsier, Mobile, mobile app user acquisition, mobile marketing, mobile user acquisition, mobile user experience, Rob Singer, Robin Joy
...
Join Singer and Robin Joy of Docusign who will share first-hand best practices as well as VentureBeat's John Koetsier who will share the most important findings of VB's recent report on mobile user acquisition.
...
Robin Joy, VP of Web & Mobile Business, DocuSign
Trending Research
Members | Full Circle Fund — Shaping the Future of Philanthropy
www.fullcirclefund.org, 20 July 2014 [cached]
Robin Joy
...
Robin Joy
DocuSign
Robin Joy Vice President...
...
Robin Joy Vice President of Online & Mobile
DocuSign
...
Robin is Vice President of Online and Mobile at DocuSign, the global standard for electronic signatures and transaction management. Robin is responsible for growing DocuSign's Web revenue, driving online customer acquisition, and leading mobile marketing. Robin has executive experience in marketing, strategy, and general management for top-tier start-ups and Fortune 1000 companies. She's worked across a broad spectrum of technology and consumer-focused companies, including Caring.com, Intuit, Digeo (formerly Moxi Digital), AltaVista, Odwalla, Clorox, and Mercer Management Consulting. Robin holds a B.A. from Dartmouth, an M.A. with honors from the University of Melbourne, and an M.B.A. from Stanford.
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