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Roberto De La Cruz

HQ Phone: (202) 730-7000

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Service Employees International Union

1800 Massachusetts Avenue, Nw

Washington Dc, District of Columbia 20036

United States

Company Description

We are nearly 50,000 private security officers united in SEIU, the nation's largest security officers union. We protect property and people in facilities-including high-rise commercial buildings, banks, power plants, airports, warehouses, stadiums and the ... more

Find other employees at this company (1,801)

Background Information

Employment History

CA Deputy Director


Board Member

Coalition for Humane Immigrant Rights of Los Angeles

Senior Community Org

Service EE'S International Union

Political Director and Executive Board Member

United Farm Workers

Web References (20 Total References)

LF Leadership | Advisors | Leadership Development, Organizational Effectiveness, and Executive Coaching for Nonprofits, Corporations, and Public Sector | Los Angeles, San Bernardino County, Mexico, and Latin America [cached]

Roberto De La Cruz grew up in the San Joaquin Valley of Central California, in one of the founding families of the United Farm Workers of America.

Roberto had worked in the fields since he was six years old, and was present at the founding convention in 1962 in Fresno, CA where he was born. Roberto has never forgotten his roots, committing his working life to achieving social and economic justice for working people.
After a stint in the Navy, the values he learned early in life led Roberto back to work with the UFW, where he served for over 25 years as an organizer, negotiator, and union representative, leading organizing drives and strikes in the citrus and vegetable industries in the late seventies, including the strike in 1973 at E & J Gallo wine company, with Mexicanos and Portuguese farm workers. He travelled all over the country and in Canada on various boycott and political campaigns. During the early '80s, he served as Political Director and Executive Board Member of the UFW.
Roberto continued working with labor, joining the Service Employees International Union in 1991. With SEIU he led successful organizing drives in industrial, health care, and public sectors, in Illinois, Florida, California, Nevada, Arizona, Wisconsin, and in Puerto Rico, where he helped to pass an historic law enabling public employees to organize and bargain collectively for the first time on the island. He has consulted on many political campaigns, coordinating Field Work and union political activity in several national and statewide elections.
Roberto has worked on immigration issues all across the country, on behalf of SEIU. He was one of the coordinators for the historic marches and rallies that culminated in May of 2006, one of the largest marches in the history of Los Angeles, and coordinated union activities in support of the Occupy L.A. movement. He was one of the main coordinators of the historical "Fast for Families" to bring attention to legalization with a path to citizenship in 2013, and helped with many "Mi Familia Vota" campaigns to encourage Citizenship, Civic Participation, Voter Registration and Engagement in the Latino community. He is an expert in building coalitions all across the country and targeting key politicians to support policies that benefit immigrant communities.
Roberto occasionally co-hosts a morning talk radio show called "Despierta Ya Campesino," on the UFW radio station Radio Campesina, founded by Cesar Chavez, discussing issues of workers' rights, immigration, organizing, etc.
Roberto recently retired from his position as the SEIU California Deputy Director and Special Assistant to SEIU Secretary -Treasurer Eliseo Medina.

"Please let the Congress vote," said ... [cached]

"Please let the Congress vote," said Roberto De La Cruz of the Service Employees International Union and Mi Familia Vota, who spoke at the news event outside the former GOP headquarters in northeast Fresno.

"Please let the Congress vote," said ... [cached]

"Please let the Congress vote," said Roberto De La Cruz of the Service Employees International Union and Mi Familia Vota, who spoke at the news event outside the former GOP headquarters in northeast Fresno. July 9, 2013 Fresno Bee

"This is our moment to finally ... [cached]

"This is our moment to finally get it right," said Roberto De La Cruz of Service Employees International Union, or SEIU.

Our Board | Coalition for Humane Immigrant Rights of Los Angeles [cached]

Roberto de la Cruz Board Member Service Employees International Union (SEIU)

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