Roberto Milk CEO/Co-Founder of NOVICA is formally kicking-off the #100 Anywhere Challenge atop Redcloud Peak, Colorado on Sunday, September 20, 2015.
Paul Hower a native of Colorado, a longtime friend of Milk's
, and an avid hiker saw the videos and challenged him to undertake it at 14,000 feet for charity.
At daybreak on Sunday, Milk
and Hower will set-out from base camp at Redcloud Peak accompanied by staff from the Adaptive Sports Center
, CrossFit Gunnison
, members of local youth soccer clubs, and an array of other back-country enthusiasts.
The challenge will see Milk
on the mountain peak juggle the soccer ball 100 times at an elevation of 14,000 feet.
will then sign the ball and kick it into the mountain wilderness.
The ball is equipped with a tracking device and will be recovered by the Western State Mountain Search and Rescue Team.
Everyone who subsequently completes the #100 Anywhere Challenge and posts a video of their accomplishment will have their name added to the ball.
This commemorative ball will be the first game ball on the new field in Africa.
and Hower are actively looking for a corporate sponsor for the #100 Anywhere Challenge.