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This profile was last updated on 9/15/14  and contains information from public web pages and contributions from the ZoomInfo community.

Roberta Rosenberg

Wrong Roberta Rosenberg?

Director of Marketing, Business R...

American Council of Engineering Companies
1015 15Th Street, N.W., 8Th Floor
Washington, District of Columbia 20005
United States

Company Description: The American Council of Engineering Companies (www.acec.org) is the voice of America's engineering industry. Council members-numbering more than 5,000 firms...   more
Background

Employment History

Board Memberships and Affiliations

Education

  • Broadcast Journalism
    The Newhouse School of Public Communications at Syracuse University
  • Bachelor of Science degree , Radio/TV/Film
    University College , University of Maryland , College Park
158 Total References
Web References
American Council of Engineering Companies (ACEC): About ACEC - Staff Directory
www.acec.org, 17 Feb 2014 [cached]
Roberta Rosenberg CE Manager and IBM Registrar
Contact AdoptShoppe Press - Adoption Lifebooks - Baby Books for Single Parents & GLBT Families
www.adoptshoppepress.com, 25 Oct 2013 [cached]
Roberta Rosenberg, Publisher Email: roberta@mgpdirect.com
© 2010 AdoptShoppe Press, A Division of MGP Direct, Inc. // 410-531-0383 // info@adoptshoppepress.com
Based in Central Maryland, Roberta ...
www.drmoz.com, 1 May 2007 [cached]
Based in Central Maryland, Roberta Rosenberg launched AdoptShoppe along with her online adoption resource Adopting from Korea in response to the lack of information and useful products for adoptive parents.
Roberta's online Korean adoption guide is packed full of information guiding prospective parents from general international adoption procedures to the actual process of becoming an adoptive parent.Of course, she has also filled an entire store full of fun and useful resources for adoptive parents so please visit visit the AdoptShoppe today.
Roberta Rosenberg has been a ...
disqus.com, 15 Dec 2009 [cached]
Roberta Rosenberg has been a direct marketing strategist, consultant and copywriter for 25 years. She is the Founder and President/CEO of MGP Direct, Inc., a direct response, SEO and social media marketing consultancy. She is also the founder/manager of AdoptShoppe.com and AdoptShoppe Press, a publishing firm.
A chat with cranky commentator Roberta Rosenberg, The Copywriting Maven
www.directcreative.com, 2 June 2009 [cached]
A chat with cranky commentator Roberta Rosenberg, The Copywriting Maven
Roberta Rosenberg is a direct marketing copywriter and president of MGP Direct, Inc. She also runs The Copywriting Maven, one of the most popular copywriting blogs in the world. It's a regular stop for me and I always learn something.
Besides being an experienced writer and a busy entrepreneur, Roberta is one of those rare people who really wants to help others succeed. I'm a huge fan and am pleased that she took time out of her schedule to share her considerable know-how. And so far, she's the only copywriter to answer ALL my questions. That's just how cool she is.
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Roberta: They spend too much time in short-term thinking land and not enough time really thinking about relationship building and strengthening with prospects and customers.
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Roberta: I don't think any old media ever disappears but when new technology does something better - for example, digital delivery is faster, cheaper and decidedly more "green" - then we have to reexamine what older media does well and rethink how we use it in the mix.
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Roberta: I think we'll get messages sent directly into our brains 24/7.
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Roberta: At the moment I still see mostly confusion - or maybe it's just me. Many companies are still having trouble articulating their vision, USP, whatever, no matter what the medium being employed.
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Roberta: I think it is, but it's not a driving factor.
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Roberta: Have the copy, art and printer's proofs reviewed by a fresh pair of eyes, and always, always, always call any phone numbers listed in the package.
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Roberta: I never pooh-pooh the investment of the client in their mailing.
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Roberta: This wasn't strange but it would make any art director or production manager cringe.
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Roberta: This is a trick question, yes?
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Roberta: Depends, depends, depends.
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Roberta: Yes, because the client insisted over my objections. The piece tanked. Duh.
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Roberta: Absolutely.
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Roberta: Knowing that DM is an expensive medium to produce and that response is measured by an ROI factor, I try to make sure that we don't produce a BMW when a Beetle will do.
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Roberta: Unless your prospect can rip-off the BRC, place a quick check mark in the YES box and mail, don't do a self-mailer.
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Roberta: Works well as a reminder about something you and your customer have already contracted for ... drive a new prospect to a website or retail sale. Short, quick and obvious.
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Roberta: Decide how much self-selection of the prospect market they really want.
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Roberta: There's an ongoing battle between the sales team "These leads are crap!
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Roberta: I had a friend ask me about helping him with a fundraising appeal for an Israeli hospital. As we talked about the mechanics of the promotion he became exasperated and, half-kidding, asked me if there was a more dignified way of raising funds than, like, actually coming out and asking for money. Bottom line, fundraising is glorified begging.
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Roberta: Yes, I let other copywriters handle this niche.
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Roberta: Lists of people who actually want to hear from you (double opt-in) and have "white listed" your address in their address sections.
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Roberta: If delivery continues to degrade and consumers paint all e-mail as spam, we're going to have to find better, more welcoming environments for our marketing messages.
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Roberta: Yes, I make the client sign an agreement and give me a deposit to begin work.
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Roberta: I always start writing the order form first.
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Roberta: A few days would be a luxury for me but I always try at least to let it set overnight for a fresh look in the morning.
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Roberta: Don't get arrogant and think you know everything.
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Roberta: Great design supports a great message, but design shouldn't overwhelm the message or call attention to itself.
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Roberta: I don't have a preferred medium though my easy, breezy style works well in the Web world.
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Roberta: No real secret except to say that I don't try to sell anybody anything.
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Thanks, Roberta.
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Roberta Rosenberg on February 12th, 2008 2:22 pm
Hi Janice!
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Roberta Rosenberg on February 12th, 2008 3:55 pm
Absolutely.
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[...] A chat with cranky commentator Roberta Rosenberg, The Copywriting Maven Filed Under: Maven Interviews About admin [...]
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