A chat with cranky commentator Roberta Rosenberg, The Copywriting MavenRoberta Rosenberg is a direct marketing copywriter and president of MGP Direct, Inc.She
also runs The Copywriting Maven
, one of the most popular copywriting blogs in the world.It's a regular stop for me and I always learn something.Besides being an experienced writer and a busy entrepreneur, Roberta is one of those rare people who really wants to help others succeed.
I'm a huge fan and am pleased that she
took time out of her
schedule to share her
considerable know-how.And so far, she's
the only copywriter to answer ALL my questions.That's just how cool she
Dean: What is the most common mistake you see direct marketers make?Roberta
: They spend too much time in short-term thinking land and not enough time really thinking about relationship building and strengthening with prospects and customers.
Dean: What does the future hold for direct mail and print advertising?Some say direct mail and print will disappear.Roberta
: I don't think any old media ever disappears but when new technology does something better — for example, digital delivery is faster, cheaper and decidedly more "green" — then we have to reexamine what older media does well and rethink how we use it in the mix.
: I think we'll get messages sent directly into our brains 24/7.