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2016-11-10T00:00:00.000Z

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Wrong Robert Zasa?

Mr. Robert J. Zasa

Managing Partner

ASD Management

Direct Phone: (626) ***-****       

Email: r***@***.com

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ASD Management

7326 Wentwood Dr.

Dallas, Texas 75225

United States

Company Description

ASD Management is one of the nation's oldest and largest privately held ASC management firms, providing personalized service led by our founding/managing partners. Since 1986, we have achieved success in hundreds of ASCs by focusing on what is most essent ... more

Find other employees at this company (28)

Background Information

Employment History

Co-Founder and Partner

Woodrum/ASD

Founder and Managing Partner

Advanced Surgical Design & Manufacture Limited

Administrator

Ochsner Clinic Foundation

Affiliations

Fellow
American College of Medical Practice Executives

Board Member
California Art Club

Founder
Premier

Founder
Ambulatory Systems Development Corp

Member, Editorial Boards
Journal

Education

UAB School of Health Professionals

UCLA

JD

MBA graduate program

Loyola University

graduate degree

University of Alabama , Birmingham

graduate degree

hospital and health administration

University of Alabama

master's of science degree

hospital and health administration

University of Alabama Birmingham

Web References (183 Total References)


Robert Zasa, ...

www.nationalascbilling.com [cached]

Robert Zasa, MSHHA. Mr. Zasa is a co-founder and founding partner at ASD Management. He is experienced in all phases of business development in multi-service ambulatory care facilities, group practices, ASCs and hospitals, including management, development, expansion, acquisition, ownership structuring and marketing.

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Robert Zasa, MSHHA. Mr. Zasa is a co-founder and founding partner at ASD Management. He is experienced in all phases of business development in multi-service ambulatory care facilities, group practices, ASCs and hospitals, including management, development, expansion, acquisition, ownership structuring and marketing.


Robert Zasa, MAHHA, FACMPE, ...

www.nationalascbilling.com [cached]

Robert Zasa, MAHHA, FACMPE, is a managing and founding partner of ASD Management. His career spans more than four decades of managing and developing ASCs. He is a fellow in the American College of Medical Practice Executives.

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Robert Zasa, MAHHA, FACMPE, is a managing and founding partner of ASD Management. His career spans more than four decades of managing and developing ASCs. He is a fellow in the American College of Medical Practice Executives.


Forte

asdmanagement.com [cached]

Robert Zasa, founding and managing partner of ASD Management explains that competition in the area, ability to perform services, and the kind of services that are offered in the area are considered valuable to buyers shopping around for an ASC. Zasa says that one of the typical reasons these areas are of value is because it helps the potential buyer assess how many new doctors or what new services they could add to the center to further increase the value. "For example, we have a center in a very competitive area in Los Angeles. What we are trying to do is grow the center. We have a new cardiovascular service that we are adding to selected centers. The decision to add this service is dependent upon the demographics in the area, the competition in the area, and the types of physicians in the area that might do these procedures," Zasa says. "We are looking at this particular location and have found that nobody is offering cardiology. There happens to be a very good interventional cardiology group and it fit. We were able to syndicate, sell them shares in the center; it is going to increase the revenue significantly for our center. You look at those types of opportunities. Whether we are acquiring a center, or whether we are looking to add revenue to a center; to add to the value, we are either recruiting new physicians, or adding new services like retina, spine and cardiovascular. Zasa adds that other opportunities to increase the value of an ASC can be seen when examining a center in a remote location. Zasa explains that it is very difficult to add new physicians to a remote area because there are not a lot of physicians in the area, and the ones that are present, are most likely involved in other deals. Zasa says in order to increase the value of an ASC in this situation, adding in new services is the best bet. "In another situation, we have an area that has not been picked over. We are just adding 4 or 5 doctors a year. That's how we are increasing the value of the center," Zasa says. Although it may seem like an ideal way to increase the value of an ASC, Zasa says that cutting the costs in a center is not going to significantly increase the value. In his experience, increasing value is really a revenue generation proposition and how much an operator can do that by either adding new services or adding new doctors.

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Zasa says that focusing on increasing the value of an ASC is something that owners need to be thinking about on a routine basis strategically. "If you are standing still, you are going backwards. Especially in this competitive environment; you want to get every case in your center you can to increase the value. Competitively, we are looking constantly at opportunities to add doctors and services. The third thing is to have a thorough review of the managed care contracts that the center pulls," he says. Zasa explains that a center's contracts are also a key factor in estimating and increasing the value of the ASC in question. "We have, what we call at our company, a 'retroactive contract analysis'. Because many of these surgery center contracts have been negotiated at different times and different years; oftentimes, unless you take a look at all of them, and compare the volume, you are getting paid from that payer by your top 20 CPT codes, and the discount that you give them," Zasa says. "What we do is have the top 20 procedures listed on the left hand column. Then we have the different payers by plan. We put below that the volume per year, or quarter, etc. that we get from that payer. It's incredible, because what happens sometimes is you find you are getting less of a discount from one that does more volume and, worse, you are getting a bigger discount for one that does small volume. Zasa stresses that the payment of the contracts is very important.
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"There are now over 5,000 ASCs in the U.S.," writes co-author Robert Zasa of ASD Management.
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Robert Zasa and ASD Management Awarded for Excellence
Los Angeles Business Journal has recognized Robert Zasa, managing and founding partner of ASD Management as an outstanding healthcare leader. Mr. Zasa received the 2015 Healthcare Leadership award on behalf of ASD Management for its positive impact on the Los Angeles business community.
ASD Management Read more
ASDM Founder and Managing Partner Robert Zasa named a Top UAB Business Alumni
Robert Zasa, MSHHA, FACMPE, has been named to the Top 25 in the UAB Excellence in Business by the University of Alabama at Birmingham National Alumni Society. The distinction recognizes and celebrates the success of the top 25 businesses owned and operated by UAB alumni. Nominees for the award came from a wide spectrum and were ranked by a rigid criteria. Mr. Zasa, an alumnus of the UAB School of Health Professionals, was recognized during the awards luncheon on March 10, 2015 in the UAB Alumni House.
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Robert Zasa and ASD Management Awarded for Excellence
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ASDM Founder and Managing Partner Robert Zasa named a Top UAB Business Alumni


Joseph Zasa and Robert Zasa ...

fdnh.com [cached]

Joseph Zasa and Robert Zasa founded ASD Management in 1986 and both currently serve as managing partners.


ASD Management | Team

www.asdmanagement.com [cached]

ASDManagement operates under the direction of our founders and managing partners, Robert Zasa and Joe Zasa.

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Robert Zasa, MSHHA, FACMPE

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ASD Management

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