"We lost a great man and a dear member of our family, who will be missed greatly," Bob Unanue, President of Goya Foods, said in a press statement.
"Uncle Joe always believed in the importance of family, which helped us to lay down the foundation of what Goya
was an iconic businessman not only within the food industry, but, among the Hispanic community and most of all to La Gran Familia Goya."
Unanue was born in Brooklyn in 1925.
parents, both Spanish immigrants who met in Puerto Rico, founded Goya Foods
as a Manhattan-based food distribution company in 1936.
Unanue joined the service and fought in World War II, earning a Bronze Star at 19, according to the Bergan Record.
picked up a degree in mechanical engineering from Catholic University of America upon returning, but built his
career by expanding the family business.
He began working at Goya in 1952, taking the reins as president from 1976 to 2004.
Goya attained the title largest Hispanic food producer under his direction in 1979, a company representative told El Nuevo Día.