Robert Tas Chief Marketing Officer and SVP of Marketing
is responsible for Pega's global marketing efforts, including brand, advertising, communications, product marketing, industry business lines and global programs teams.
is redefining marketing as a revenue generator, driving awareness of Pega's
brand and positioning the company for optimal success.
He is an advocate for the use of digital technology to drive customer engagement throughout the entire customer journey.
With more than 25 years' experience in marketing and operations, Robert is a pioneer in the internet digital media industry.
Previously, he was Managing Director, Head of Digital Marketing at JP Morgan Chase & Co. leading the Global Digital Marketing Group for the wholesale and consumer business.
held sales, product, and marketing positions Tacoda Systems, 24/7 Real Media, Sybase, CommerceOne, and eGain
Combining his passions for sports, technology and marketing, Robert founded Sportgenic, an advertising technology company, sold to Glam Media in 2010.
Robert serves on the boards of the Association of National Advertisers and ShiptomyID.
has spoken and written about marketing issues for the ANA, MMA, MIT, The Conference Board, The CMO Club, Webit, The Economist and CMO.com
In 2015, Robert
was named one of the Top 20 Greater Boston "Growth CMOs" by the AdClub and VentureBeat
on twitter @TasRobert
Chief Marketing Officer and SVP of Marketing