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This profile was last updated on 1/9/15  and contains information from public web pages and contributions from the ZoomInfo community.

Mr. Robert M. Tas

Wrong Robert M. Tas?

Chief Marketing Officer and Senio...

Pegasystems Inc
One Rogers Street
Cambridge , Massachusetts 02142
United States

Company Description: Pegasystems Inc. develops, markets, licenses and supports software to automate business processes. The Company's software enables organizations to build, deploy,...   more
Background

Employment History

  • Chief Marketing Officer
    Pegasystems Inc
  • Chief Executive Officer
    Active Athlete Media Inc.
  • President and Chief Executive Officer
    Active Athlete Media Inc.
  • Chief Executive Officer
    Sportgenic Inc
  • President and Chief Executive Officer
    Sportgenic Inc
  • Managing Director - Head of Digital Marketing
    JPMorgan Chase & Co.
  • Managing Director - Head of Digital Marketing
    JP Morgan Chase & Co.

Board Memberships and Affiliations

131 Total References
Web References
Management Team | Pega.com
www.pega.com, 24 Dec 2014 [cached]
Robert Tas
Robert Tas is the Chief Marketing Officer and Senior Vice President at Pegasystems. He leads Pegasystems' marketing globally, including brand, advertising, communications, product marketing and field activation teams.
Robert is a marketing and operations executive with over 25 years' experience. He was previously Managing Director, Head of Digital Marketing at JP Morgan Chase & Co. (JPMC). During his three years at JPMC, Robert built and led the Digital Marketing Group globally, which served both JP Morgan's wholesale business and Chase's consumer business. Prior to JPMC, Robert was a pioneer in the internet digital media industry, working at such companies as Tacoda Systems, 24/7 Real Media and a company he founded, Sportgenic, which was sold to Glam Media in 2010. Prior experiences also include a strong enterprise technology background from Sybase, CommerceOne, and eGain, where Robert held various executive sales, product, and marketing positions. Robert currently serves the boards of the Association of National Advertisers, the Ad Council, and the Mobile Marketing Association.
Board of Directors | Association of National Advertisers | ANA
www.ana.net, 18 Dec 2014 [cached]
Robert Tas Pegasystems, Inc.
Robert M. ...
www.activeathletemedia.com, 13 Nov 2007 [cached]
Robert M. TasPresident and CEO
Prior to founding Active Athlete Media, Robert was most recently senior vice president of media and technology at 24/7 Real Media, where he was responsible for significantly increasing revenues to $23 million.During his tenure, Robert established a Strategic Account Selling group, as well as closing transactions with Marketwatch.com, USAToday, Discovery, 800Flowers and others.Previously, Robert also helped launch Tacoda Systems, Inc., a behavioral targeting software and network firm.He began his sales, marketing and management career in 1989, working in the enterprise software market with companies such as Sybase, Commerce One and Finjan.He has managed business in excess of $80 million and 100+ employees.
In addition to his professional qualifications, Robert has been involved in the Active Athlete community for years.In 2003, he co-founded and served on the Board of Directors of the Triathlon Association of New York City, one of the country's largest triathlon clubs.He also frequently participates in running and triathlon events around the world.Through the years, he has competed in numerous endurance events, including three New York City marathons and two Ironman triathlons.
11th Annual OPA Summit — Re-Imagine: Transforming Media
www.opasummit.org, 1 Feb 2012 [cached]
Robert Tas | View Bio 11th Annual OPA Summit - Re-Imagine: Transforming Media
...
Robert Tas
Managing Director - Head of Digital Marketing
JP Morgan Chase
Robert joined JPMorgan Chase in late 2010 and is responsible for Digital Marketing. In his role he works across all our lines of business including Retail Financial Services, Card Services, Treasury & Securities Services, Private Bank, Commercial Lending, Asset Management and Investment Banking by leading digital strategy, operations and business intelligence.
Prior to joining JPMorgan Chase, Robert was the CEO and Founder of Sportgenic - the largest sports digital marketing firm representing 950+ partners and 35M+ monthly visitors. Prior to founding Sportgenic, Robert was SVP of Media and Technology at 24/7 Real Media (acquired by WPP). Earlier, as a pioneer, Robert helped launch Tacoda Systems, Inc. (acquired by AOL), a behavioral targeting software and network firm. His management, marketing and sales career started in 1989, in the enterprise technology market with companies such as Sybase (acquired by SAP), Commerce One and Finjan. Under his management he has managed businesses in excess of $100 Million and 180+ employees.
In addition, to his professional qualifications Robert has been involved in the triathlon community for some time. In 2003 he co-founded and served on the Board of Directors of the Triathlon Association of New York City, one of the country's largest triathlon clubs. He is also frequently participating in running and triathlon events around the world. Over the years he has competed in numerous endurance events, including three NYC Marathons and two Ironman triathlons.
Board of Directors | Mobile Marketing Association
www.mmaglobal.com, 17 Mar 2014 [cached]
Robert Tas, Managing Director- Head of Digital Marketing, JPMorgan Chase & Co.
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