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This profile was last updated on 2/3/16  and contains information from public web pages and contributions from the ZoomInfo community.

Mr. Robert M. Tas

Wrong Robert M. Tas?

Chief Marketing Officer and Senio...

Phone: (617) ***-****  
Email: r***@***.com
Pegasystems Inc
One Rogers Street
Cambridge , Massachusetts 02142
United States

Company Description: Pegasystems Inc. develops, markets, licenses and supports software to automate business processes. The Company's software enables organizations to build, deploy,...   more
Background

Employment History

  • Chief Marketing Officer
    Pegasystems Inc
  • Chief Executive Officer
    Active Athlete Media Inc.
  • President and Chief Executive Officer
    Active Athlete Media Inc.
  • Chief Executive Officer
    Sportgenic Inc
  • President and Chief Executive Officer
    Sportgenic Inc
  • Managing Director - Head of Digital Marketing
    JPMorgan Chase & Co.
  • Managing Director, Head of Digital Marketing
    JP Morgan Chase & Co.

Board Memberships and Affiliations

  • Founder
    Active Athlete Media Inc.
  • Board Member
    ShiptomyID
  • Founder
    Sportgenic Inc
  • Board Member
    Triathlon Association of New York City
137 Total References
Web References
Robert M. ...
www.activeathletemedia.com, 13 Nov 2007 [cached]
Robert M. TasPresident and CEO
Prior to founding Active Athlete Media, Robert was most recently senior vice president of media and technology at 24/7 Real Media, where he was responsible for significantly increasing revenues to $23 million.During his tenure, Robert established a Strategic Account Selling group, as well as closing transactions with Marketwatch.com, USAToday, Discovery, 800Flowers and others.Previously, Robert also helped launch Tacoda Systems, Inc., a behavioral targeting software and network firm.He began his sales, marketing and management career in 1989, working in the enterprise software market with companies such as Sybase, Commerce One and Finjan.He has managed business in excess of $80 million and 100+ employees.
In addition to his professional qualifications, Robert has been involved in the Active Athlete community for years.In 2003, he co-founded and served on the Board of Directors of the Triathlon Association of New York City, one of the country's largest triathlon clubs.He also frequently participates in running and triathlon events around the world.Through the years, he has competed in numerous endurance events, including three New York City marathons and two Ironman triathlons.
Robert Tas Chief Marketing ...
www.argyleforum.com [cached]
Robert Tas Chief Marketing Officer and SVP of Marketing
...
Robert is responsible for Pega's global marketing efforts, including brand, advertising, communications, product marketing, industry business lines and global programs teams. Robert is redefining marketing as a revenue generator, driving awareness of Pega's brand and positioning the company for optimal success. He is an advocate for the use of digital technology to drive customer engagement throughout the entire customer journey.
With more than 25 years' experience in marketing and operations, Robert is a pioneer in the internet digital media industry. Previously, he was Managing Director, Head of Digital Marketing at JP Morgan Chase & Co. leading the Global Digital Marketing Group for the wholesale and consumer business. Robert held sales, product, and marketing positions Tacoda Systems, 24/7 Real Media, Sybase, CommerceOne, and eGain. Combining his passions for sports, technology and marketing, Robert founded Sportgenic, an advertising technology company, sold to Glam Media in 2010.
Robert serves on the boards of the Association of National Advertisers and ShiptomyID. He has spoken and written about marketing issues for the ANA, MMA, MIT, The Conference Board, The CMO Club, Webit, The Economist and CMO.com. In 2015, Robert was named one of the Top 20 Greater Boston "Growth CMOs" by the AdClub and VentureBeat.
Follow Robert on twitter @TasRobert
...
Robert Tas Chief Marketing Officer and SVP of Marketing
Robert Tas Managing ...
ez.adcouncil.org, 23 Mar 2014 [cached]
Robert Tas Managing Director, Digital Marketing JPMorgan Chase & Co.
Board of Directors | Mobile Marketing Association
www.mmaglobal.com, 17 Mar 2014 [cached]
Robert Tas, Managing Director- Head of Digital Marketing, JPMorgan Chase & Co.
Management Team | Pega.com
www.pega.com, 24 Dec 2014 [cached]
Robert Tas
Robert Tas is the Chief Marketing Officer and Senior Vice President at Pegasystems. He leads Pegasystems' marketing globally, including brand, advertising, communications, product marketing and field activation teams.
Robert is a marketing and operations executive with over 25 years' experience. He was previously Managing Director, Head of Digital Marketing at JP Morgan Chase & Co. (JPMC). During his three years at JPMC, Robert built and led the Digital Marketing Group globally, which served both JP Morgan's wholesale business and Chase's consumer business. Prior to JPMC, Robert was a pioneer in the internet digital media industry, working at such companies as Tacoda Systems, 24/7 Real Media and a company he founded, Sportgenic, which was sold to Glam Media in 2010. Prior experiences also include a strong enterprise technology background from Sybase, CommerceOne, and eGain, where Robert held various executive sales, product, and marketing positions. Robert currently serves the boards of the Association of National Advertisers, the Ad Council, and the Mobile Marketing Association.
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