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This profile was last updated on 9/7/15  and contains information from public web pages and contributions from the ZoomInfo community.

Robert Serapiglia

Wrong Robert Serapiglia?

Innovation and Competitiveness an...

Canada Beef Inc
2000 Argentia Road, Plaza 4, Suite 101
Mississauga , Ontario L5N 1W1

Company Description: Canada Beef Inc. is an independent national organization representing the research, marketing and promotion of the Canadian cattle and beef industry worldwide. Its...   more

Employment History

Board Memberships and Affiliations

12 Total References
Web References
Canada Beef, 7 Sept 2015 [cached]
Robert Serapiglia Canada Beef
Robert Serapiglia
Innovation/Competitiveness & Food Safety Manager Canada Beef Phone (905) 821-4900 ext 213 Fax (905) 821-4915 Email
Robert Serapiglia With over twenty years of hands-on experience in the processing sector, Robert brings a keen understanding of the supply chain dynamics and environment required to launch a value-added beef product in the marketplace. Fuelled by a passion for success, a commitment to quality, service and confidentiality Robert works with clients in the US and Canada, assisting in the development, coordination and implementation of value-added beef products and commercial beef utilization.
Robert is past president of the Ontario Food Protection Association, currently the vice chair of the Industry Advisory Board to the Alberta Meat Network and is based out of Canada Beef's Mississauga office.
Ontario Food Protection Association (OFPA) 2004 Board of Directors, 9 April 2004 [cached]
Robert Serapiglia Past President
Canada Beef -, 7 Sept 2015 [cached]
Robert Serapiglia
Robert Serapiglia Innovation/Competitiveness & Food Safety Manager Phone: (905) 821-4900 ext 213 Fax: (905) 821-4915 Email:
The Pro Chef Middle East » Analysis, 8 June 2014 [cached]
Catering to the Middle East region, F&B suppliers Robert Serapiglia, director, market development and innovations at Canada Beef and Babak Alikaram, export manager of Gize Canadian Mineral Water, share their opinions.
What are the current market trends you’re observing?
Robert Serapiglia: Demand trends in various markets in the Middle East vary from country to country.
Serapiglia: Canada consumes approximately half of the beef it produces which leaves that other half available for export market opportunities.
Serapiglia: Halal ritual harvest is mandatory for countries in the Middle East, which comes at a higher cost. Domestic markets have limited share of wallet in these categories where export markets are willing to pay a premium for grain finished, well-marbled beef.
What are your future expectations for the Canadian market in this region?
Serapiglia: Specific niche regions within MENA, like Saudi Arabia and UAE, will drive the demand for premium beef and veal products to sustain the growing wealthy population, both indigenous and expatriate, as well as supplying the premium demands of the tourism industries.
"To ensure in-market presence is ..., 21 Nov 2013 [cached]
"To ensure in-market presence is maximized, Canada Beef is also working in cooperation with the Canadian Embassy in Abu Dhabi to host a tasting seminar, featuring Canadian beef and veal samples to premium retail and food service decision makers," said Robert Serapiglia, director of market development and innovation at Canada Beef.
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