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2017-02-22T00:00:00.000Z

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Mr. Robert A. Robertson Jr.

Director of Strategic Business Development

Cadwalader , Wickersham & Taft LLP

Direct Phone: (212) ***-****       

Email: r***@***.com

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Cadwalader , Wickersham & Taft LLP

1 World Financial Ctr

New York City, New York 10281

United States

Company Description

Cadwalader, Wickersham & Taft LLP, established in 1792, serves a diverse client base, including many of the world's leading financial institutions and corporations in more than 50 countries. With offices in New York, London, Charlotte, Washington, Houston ... more

Find other employees at this company (1,534)

Background Information

Employment History

Partner

Dechert LLP

Chief Marketing Officer

Greenberg Traurig LLP

Attorney

Private Practice (1133 Broadway, Suite 1127, New York, NY 10010)

Vice President and Director

Securities and Exchange Commission

Affiliations

Board Member
Greenfield/Belser Ltd

Advisory Board Member
Mutual Funds

Vice-Chair of the Committee On Developments In Investment Services
ALM Media Properties LLC

Education

University of Chicago

B.A.

Claremont McKenna College

J.D.

J.D.

UCLA Law School

J.D.

University of California at Los Angeles School of Law

M.B.A.

M.B.A.

Loyola Marymount University

Regents Bachelor of Arts degree

West Virginia State College

Web References (65 Total References)


Robert J. (Bob) ...

berneropress.com [cached]

Robert J. (Bob) Robertson

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You are here: Home/ Robert J. (Bob) Robertson
Robert J. (Bob) Robertson
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Bob Robertson For 17 years, Bob Robertson has helped a diverse group of law firms in organizing, focusing and optimizing their business development and marketing efforts. As Director of Strategic Business Development at Cadwalader, and as CMO/Director of Business Development Services at Greenberg Traurig, Bob directed initiatives aimed at generating new business, co-developed and established programs focused on strengthening and expanding existing client relationships, advanced high stakes proposals and bids, and spearheaded supporting marketing and communications strategies. At both firms, he restructured the existing business development and marketing function to enhance its impact and effectiveness: developing and recruiting high performance teams and implementing supporting systems, training and technologies.
Bob espouses a clear client centered approach. Over the course of his career, he has specialized in client focus programs of various types; each tailored to the culture of the firms he has worked with. He was an early proponent of approaches that position service delivery as a competitive edge, and has embraced the inclusion of matter management, alternative staffing, pricing and budgeting into the business development "tool-kit.
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Robert J. (Bob) Robertson


Legal Project Management Quick Reference Guide

www.legalbizdev.com [cached]

- Robert J. Robertson, Director of Strategic Business Development, Cadwalader, Wickersham & Taft LLP

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Bob Robertson, Director of Strategic Business Development, Cadwalader


Robert J. Robertson, ...

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Robert J. Robertson, Director of Strategic Business Development, Cadwalader Wickersham & Taft LLP


Bernero & Press

berneropress.com [cached]

August 2, 2016 (New York): Veteran in-house legal marketers Bob Robertson and Stefanie Marrone have joined Bernero & Press, LLC as senior consultants.

...
The arrival of Bob and Stefanie expand Bernero & Press’s capacity to help law firms address their most pressing opportunities and challenges in the areas of client relations, firm strategy, practice management, [...]
...
August 2, 2016 (New York): Veteran in-house legal marketers Bob Robertson and Stefanie Marrone have joined Bernero & Press, LLC as senior consultants.
...
The arrival of Bob and Stefanie expand Bernero & Press’s capacity to help law firms address their most pressing opportunities and challenges in the areas of client relations, firm strategy, practice management, business development and marketing program assessment; training, pricing and partner compensation; content marketing and social media.
...
For 17 years, Bob Robertson has helped a diverse group of law firms in organizing, focusing and optimizing their business development and marketing efforts. As director of strategic business development at Cadwalader, and as CMO/director of business development services at Greenberg Traurig, Bob directed initiatives aimed at generating new business, co-developed and established programs focused on strengthening and expanding existing client relationships, advanced high-stakes proposals and bids, and spearheaded supporting marketing and communications strategies. At both firms, he restructured the existing business development and marketing function to enhance its impact and effectiveness: developing and recruiting high-performance teams and implementing supporting systems, training and technologies.
...
You can reach Bob and Stefanie at bob@berneropress.com and stefanie@berneropress.com.


Robert J. (Bob) ...

berneropress.com [cached]

Robert J. (Bob) Robertson

...
August 2, 2016 (New York): Veteran in-house legal marketers Bob Robertson and Stefanie Marrone have joined Bernero & Press, LLC as senior consultants.
...
The arrival of Bob and Stefanie expand Bernero & Press's capacity to help law firms address their most pressing opportunities and challenges in the areas of client relations, firm strategy, practice management, business development and marketing program assessment; training, pricing and partner compensation; content marketing and social media.
...
For 17 years, Bob Robertson has helped a diverse group of law firms in organizing, focusing and optimizing their business development and marketing efforts. As director of strategic business development at Cadwalader, and as CMO/director of business development services at Greenberg Traurig, Bob directed initiatives aimed at generating new business, co-developed and established programs focused on strengthening and expanding existing client relationships, advanced high-stakes proposals and bids, and spearheaded supporting marketing and communications strategies. At both firms, he restructured the existing business development and marketing function to enhance its impact and effectiveness: developing and recruiting high-performance teams and implementing supporting systems, training and technologies.
...
You can reach Bob and Stefanie at bob@berneropress.com and stefanie@berneropress.com.
...
Robert J. (Bob) Robertson

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