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This profile was last updated on 9/25/15  and contains information from public web pages and contributions from the ZoomInfo community.

Dr. Robert M. Morgan

Wrong Dr. Robert M. Morgan?

Phifer Fellow and Professor of Ma...

Phone: (205) ***-****  
Email: r***@***.edu
Local Address:  Tuscaloosa , Alabama , United States
University of Alabama
150 Hill University Center 1400 University Boulevard
Birmingham , Alabama 35294
United States

Company Description: Known for its innovative and interdisciplinary approach to education at both the graduate and undergraduate levels, the University of Alabama at Birmingham is the...   more

Employment History

  • Executive Director for Innovative Initiatives
    Culverhouse College of Commerce
  • Executive Director for Innovation Initiatives
    UA's Culverhouse College of Commerce
  • Associate Professor of Marketing
    UA's Culverhouse College of Commerce

Board Memberships and Affiliations

  • Reese Phifer Fellow of Marketing
    University of Alabama
  • Phifer Fellow and Professor of Marketing
    Culverhouse College of Commerce
  • Director
    STEM Path


  • Ph.D.
  • MBA
    University of Alabama
18 Total References
Web References
Welcome to the Birmingham Post-Herald, 18 Mar 2004 [cached]
The increased spending for drugs is due to several reasons, including prescription drug marketing, said Rob Morgan, Reese Phifer fellow of marketing at the University of Alabama.
"If the consumer is more aware of treatments, the manufacturer will sell more treatments," he said.
In 1997, Congress OK'd more targeted broadcast advertising ofprescription drugs such as Claritin, Zyprexa and Nexium.Those ads do not have to have to include as much information as a print ad.
Targeting also has become more specialized, with certain ads running at specific times, Morgan said.
For example, ads for the allergy-reducing Claritin run during high-allergy season.Ads for the antidepressant Zoloft generally run during the day.
"The companies try to raise consumer awareness of problems they might have through television commercials," Morgan said.
He said in many cases, such as that of seasonal allergies, people would have previously used a less expensive over-the-counter drug.
Robert Morgan, executive ..., 29 Jan 2015 [cached]
Robert Morgan, executive director for Innovative Initiatives in the Culverhouse College of Commerce, has directed the STEM to MBA program since its beginning in 2011. The trip to India this summer has been the project of Morgan and some of his students over the course of the last year.
Morgan said STEM students can benefit from visiting developing countries.
"These are students that are all coming from STEM and healthcare backgrounds," Morgan said. "We don't really have national markets anymore; we have global markets. They're going to be working in some kind of global role in their companies at some point. They need to understand how the world works outside of the United States, so this is going to be a ?great experience."
Joey Weed, a junior majoring in economics and math, occasionally joins Skype calls with Morgan and Ramey.
STEM to MBA students interested in the study abroad program can contact Robert Morgan at The application should be completed through Capstone International as soon as possible.
NACME in the News | NACME - NACME, 31 Oct 2014 [cached]
Robert Morgan, Ph.D., Director, STEM Path to the MBA, University of Alabama
What makes UA's program different from ..., 1 April 2013 [cached]
What makes UA's program different from other STEM programs is that the two disciplines are integrated from the student's first undergraduate semester and the interaction continues for five years, says Rob Morgan, executive director for innovation initiatives at the UA's Culverhouse College of Commerce and its Manderson Graduate School, who is responsible for the STEM program.
Tider Insider - Forum Classics, 24 Nov 2003 [cached]
-A research article titled, "The Market-Trust Theory of Relationship Marketing", co-authored by Dr. Robert Morgan, associate professor of marketing at UA's Culverhouse College of Commerce and Business Administration, has the distinction of being the most frequently cited article of all articles published in business and economics journals.
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