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Dr. Bob McClelland

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Email: b***@***.uk

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Liverpool Business School


London, London

United Kingdom

Company Description

We are dedicated to celebrating the city's entrepreneurs; thrilling blend of arts, science, sports, music, technology, food and fashion. But most importantly, it's dedicated to the people who define Liverpool's creativity, ambitions and difference. If y ... more

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Background Information

Employment History

Physical-Organic Chemistry Professor

University of Toronto

Visiting Professor

Ramkhamhaeng University

Chairman and Head

Faculty Enterprise

Professor, Department of Chemistry

School of Graduate Studies


Empty Tomb Ministries Inc

Institute of Statisticians

Higher Education Academy

Royal Statistical Society

Royal Society of Canada



Business Administration

Web References (66 Total References)

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Bob McClelland

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Bob McClellandtel: 0151 231 3420email:

The Conference, organised by Professor ... [cached]

The Conference, organised by Professor Jacques Martin (Toulon University) and Dr Bob McClelland (Liverpool Business School), is the longest running international conference on excellence in services.

Dr Bob McClelland said:

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Bob McClelland

Liverpool John Moores University

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Bob McClelland

Bob McClelland
Tel: 0151 231 3420
Bob McClelland
Bob is a Reader in Educational Technology in the Business Information School in LJMU.A Chemist, working in medical and pharmacological sciences until 1989 he has developed as a statistician with wide experience of survey work and focus group/interview qualitative evaluation since the 1990s.His current research is concerned with the impact of technology, developing educational technologies in enterprise environments.He is editor of the Social Enterprise Bulletin and he also heads the Centre for Market Research Technologies in his Faculty.The Centre undertakes a number of Research and Enterprise projects, and as a result Bob has undertaken the role of Enterprise Champion for the School.In the mid 1990's he held a university Fellowship, researching learning styles and strategies, he held another in 2002, researching Virtual Learning Environments.His research work has international standing and his critical evaluation and survey work experience is utilised regularly for national projects.He also undertakes commercial activities that have included work as consultant/contractor on DoH evaluations, government web-site design and E-support on government-supported housing development for the Office of the Deputy Prime Minister.Recent activities involving projects, consulting, survey work and questioning have been received more than £2 million in funding.His teaching is concerned with Research Methods (mainly to postgraduate students) and he is jointly responsible for research projects on the Doctorate in Business Administration.Bob currently supervises Seventeen Ph.Ds (9 in the UK and 8 International), seven of these are as Director of Studies.He has authored five textbooks, covering marketing, consumer behaviour, market research, organisations, psychology, and business skills and computing.He produced the UK's first set of multimedia mathematics materials (PC and CD-ROM based) for universities and he has contributed to over twenty further textbooks.He is currently visiting Professor to Ramkhamhaeng University in Thailand on it's MBA/Doctoral Programme in Business Administration.

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