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Robert S. Mann

Senior Vice President Advanced Analytics

Dratfield Analytics Incorporated

HQ Phone: (212) 366-4248

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Dratfield Analytics Incorporated

345 Hudson Street 16Th Floor

New York City, New York 10014

United States

Company Description

Dratfield Analytics Incorporated (DAI) is a leading edge marketing analytics and consulting company. DAI was founded in 2001 by Simon Dratfield, one of the pioneers of Marketing Mix Modeling. Since its inception, DAI has consistently been at the forefront ... more

Find other employees at this company (7)

Background Information

Employment History

Position, Marketing Mix and Market Structure

Kraft Foods Inc.

Web References (3 Total References)

Dratfield Analytics - Senior Staff: Robert Mann [cached]

Robert S. Mann | read more ยป Dratfield Analytics - Senior Staff: Robert Mann

Home > About Us > Senior Staff > Robert S. Mann
Robert S. Mann
Robert S. Mann
SVP Advanced Analytics
Robert Mann, SVP Advanced Analytics
Robert Mann
Robert S. Mann is an industry leader with over 30 years experience measuring marketing programs for major advertisers. Before joining DAI, Bob spent a dozen years at Kraft Foods as a leader in marketing analytics and training the organization in Marketing Mix and Market Structure. Prior to his years at Kraft, Bob was employed by Bristol-Myers Squibb where he worked on both the Healthcare and CPG businesses. He has also been active with the Advertising Research Foundation where for the past several years he was Chairman of the Council on Marketing Performance.

Dratfield Analytics Inc - Senior Staff: Simon Dratfield [cached]

Robert S. Mann

Robert S. Mann
SVP Advanced Analytics

The ARF's Career Corner [cached]

Robert Mann

Kraft Foods, Inc.

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