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This profile was last updated on 3/21/2014 and contains contributions from the  Zoominfo Community.

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Robert S. Mann

Senior Vice President Advanced Analytics

Dratfield Analytics Incorporated

HQ Phone:  (212) 366-4248

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

Dratfield Analytics Incorporated

345 Hudson Street 16Th Floor

New York City, New York,10014

United States

Company Description

Dratfield Analytics Incorporated (DAI) is a leading edge marketing analytics and consulting company. DAI was founded in 2001 by Simon Dratfield, one of the pioneers of Marketing Mix Modeling. Since its inception, DAI has consistently been at the forefront of t...more

Background Information

Employment History

Position, Marketing Mix and Market Structure

Kraft Foods Inc.


Web References(3 Total References)


Dratfield Analytics - Senior Staff: Robert Mann

www.dratfieldanalytics.com [cached]

Robert S. Mann | read more »
Dratfield Analytics - Senior Staff: Robert Mann Home > About Us > Senior Staff > Robert S. Mann Robert S. Mann Robert S. Mann SVP Advanced Analytics Robert Mann, SVP Advanced Analytics Robert Mann Robert S. Mann is an industry leader with over 30 years experience measuring marketing programs for major advertisers. Before joining DAI, Bob spent a dozen years at Kraft Foods as a leader in marketing analytics and training the organization in Marketing Mix and Market Structure. Prior to his years at Kraft, Bob was employed by Bristol-Myers Squibb where he worked on both the Healthcare and CPG businesses. He has also been active with the Advertising Research Foundation where for the past several years he was Chairman of the Council on Marketing Performance.


Dratfield Analytics Inc - Senior Staff: Simon Dratfield

www.dratfieldanalytics.com [cached]

Robert S. Mann
Robert S. Mann SVP Advanced Analytics


The ARF's Career Corner

www.arfsite.org [cached]

Robert Mann Kraft Foods, Inc.


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