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Wrong Robert Liva?

Robert Liva II

Capital Solutions Specialist

MedAssets Inc

Direct Phone: (972) ***-****       

Email: r***@***.com

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MedAssets Inc

100 North Point Center East Suite 200

Alpharetta, Georgia 30022

United States

Company Description

MedAssets is a healthcare performance improvement company that combines strategic market insight with rapid operational execution to help providers sustainably serve the needs of their communities. More than 4,500 hospitals and 123,000 non-acute healthcar ... more

Find other employees at this company (4,292)

Background Information

Employment History

Consultant, Capital Equipment Solutions

vizient , inc.

President and Publisher Alicia B. Lavay-Kertes

Vending Times

Chief Executive Officer and President

Custom Graphics

Chief Financial Officer

Tuffronts Inc

Web References (13 Total References)

The owner and CEO of Jumbo ... [cached]

The owner and CEO of Jumbo Shots is Robert Liva. Robert is also the owner of another successful company in the vending industry, Tuffronts

Robert ... [cached]

Robert Liva

11144 Ables Ln - #B
Dallas, TX 75229
United States of America
Robert Liva
11144 Ables Ln - #B
Dallas, TX 75229
United States of America

DALLAS â€" "Custom graphics packages are ... [cached]

DALLAS â€" "Custom graphics packages are the way to increase revenue," said Robert Liva, founder of Tuffronts."They're a tool for use in negotiating higher vend prices and better commission agreements."

Astute operators have known for decades that designing bank and machine-front treatments specific to a location not only pleases account management, but also increases customer satisfaction and confidence, especially when integrated into an attractive, contemporary area treatment.Traditionally, though, the effort and expense involved in producing the necessary graphics has tended to limit this technique to large accounts.
Liva pointed out that the entire graphics world has been transformed over the past two decades by the emergence of computer design and versatile new printing systems - and, of equal importance, materials that work extremely well with these systems, while lending themselves to machine and area treatments.Even small operators pursuing profitable mid-size accounts can profit from this availability, he emphasized.
Tuffronts, which earned acclaim for its innovative semirigid panels for restyling vending machines quickly and easily while yielding thoroughly professional results, now offers a wide range of products and services for enhancing the appearance and sales appeal of vending equipment and break areas.
LIVA FREE, DIE HARD: From left, Tuffronts' , Kristin and Robert Liva describe and demonstrate a sampling of company's area treatment, structural and styling accessories for vending machines during NAMA National Expo in Chicago.

Side Panels, Bank Alignment Spacers Extend Tuffronts Lineup | Articles | Vending Features | Vending Times [cached]

The winners were drawn during the last hour of the show by Tuffronts president Robert Liva and VENDING TIMES president and publisher Alicia B. Lavay-Kertes.

In the vending industry, my Lays ... [cached]

In the vending industry, my Lays potato chips are the same as everybody else's," says Robert Liva, owner of the Dallas-based vending services company Tuffronts Inc."But by customizing the vending machine, you exploit the ego of the location.If the vendor is smart, they use us as a tool to capture market share and retain existing locations.Our services help negotiate higher vending prices and higher-dollar locations."

Liva started his business with nothing more than a sheet of plastic, a utility knife and a head full of experience working in the vending business.Today, his company is racking up $1 million in annual revenue.
He is hailed by the Austin Chronicle as "legendary or notorious, depending whom you ask" after, as a vendor of the Austin school district, he helped take down district officials in a payola scandal years back.Liva formed Tuffronts in 2001 with business partner Henry Carr.
Liva bought out his partner's share, sold off the vending assets and refocused the company on a "so-crazy-it-just-might-work" plan.
The idea was to cut plastic panels to fit on the sides and fronts of vending machines, effectively resurfacing and adding value to the equipment.Before Liva's product was available, vendors whose machines were beat up and damaged used vinyl contact paper, which is difficult to apply and tears easily.He now sells the original siding product, lovingly dubbed "the old 1-2" (one front, two sides), for $99; the product accounts for about 50% of annual sales.
By 2005, Tuffronts had become a family affair, with Liva's three sons joining the company and sales picking up.Since then, the enterprise has been growing at a 100% annual clip.

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