WLR Foods has appointed Robert Lauffenburger as special assistant to James Keeler , president and CEO , and Ruth Mack was named executive vice president of sales and marketing for Wampler Foods , Inc. , a subsidiary
will assist Keeler in the company's strategic focus and day-to-day operations.
has spent his
entire career in the food industry.His previous positions in the poultry industry include president of ConAgra's Turkey Company ( Butterball ) , president of Rocco Turkeys , Inc. and general manager for Shenandoah Products , Inc. , which has become a subsidary of Perdue Farms , Inc.
.He has also held senior management positions at Del Monte Frozen Foods , Morton Frozen Foods and Campbell Soup Company
new position , Mack is responsible for managing all poultry sales , marketing and R&D departments and reports directly to Keeler.