Bob KriderAssociate Professor
Prior to entering academia, Professor Krider
spent several years in the petroleum industry based in Calgary, London, Dharhan, and Vancouver.In addition to his
teaching at SFU
has taught marketing at the undergraduate, MBA, and executive program levels at the Hong Kong University of Science and Technology
, the University of Ottawa
, the China-Europe International Business School
in Shanghai, the University of British Columbia
in Shanghai, and the Universidade Catolica Portuguesa
research interests focus on the mathematical modelling of competition and consumer decisions, particularly in the area of entertainment industries and retailing.Bob's other interest is hang gliding - he's a hang glider pilot and instructor, and a past director of the Hang Gliding Association of BC.
"Most pilots drive airplanes," says Krider
."Hang glider pilots fly."Dr. Krider
teaches in the Marketing specialty area.
Curriculum VitaeCurriculum Vitae for Dr. Krider
, Robert E.
and Luc Wathieu.
, Robert E.
and Sangman Han (2004)."Promotion Thresholds: Price Change Insensitivity or Risk Hurdle?"Canadian Journal of Administrative Sciences
, 21, 3, 255-271.
Krider, Robert E. (2004)."Empirical Evidence of Long-Run Order in Retail Industry Dynamics,"Academy of Marketing Science Review
, volume 2004 no. 01 Available:http://www.amsreview.org/articles/krider01-2004.pdf
Goldman, A., R. Krider, and S. Ramaswami (2002), "Barriers to the Advancement of Modern Food Retail Formats: Theory and Measurement," Journal of Retailing
, 78, 281-295.
...Krider, Robert E. and Charles B.Weinberg, (1998) "Competitive Dynamics and the Introduction of NewProducts: The Motion Picture Timing Game," Journal of Marketing Research, 35, (February) 1-15.