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2015-12-11T00:00:00.000Z

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Wrong Robert Krider?

Dr. Robert Krider E.

Professor of Marketing

Simon Fraser University

Direct Phone: (604) ***-****       

Simon Fraser University

8888 University Drive

Burnaby, British Columbia V5A 1S6

Canada

Company Description

Simon Fraser University is consistently ranked among Canada's top comprehensive universities and is one of the top 50 universities in the world under 50 years old. With campuses in Vancouver, Burnaby and Surrey, B.C., SFU engages actively with the communi ... more

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Background Information

Employment History

Assistant Professor of Marketing
HKUST

Education

MBA

Hong Kong University of Science and Technology

MBA

University of Ottawa

Web References (43 Total References)


Faculty Profiles - About Us - Beedie School of Business, SFU, Canada

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Bob Krider

Professor, Marketing


Bob Krider | Robert ...

www.beedie.ca [cached]

Bob Krider | Robert Krider

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Bob Krider | Robert Krider
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Bob Krider
Professor, Marketing
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Dr. Robert Krider is a Professor of Marketing in the Beedie School of Business at SFU. In addition to SFU, he has taught marketing strategy and customer analytics at the undergraduate, MBA, and executive program levels at the Hong Kong University of Science and Technology, the University of Ottawa, the China-Europe International Business School in Shanghai, the University of British Columbia, INSEAD in Shanghai, the Universidade Catolica Portuguesa in Lisbon, Pforzheim University in Germany, and the City University of Hong Kong.
Dr. Krider's research involves the modeling of consumer and management decisions, especially in the retailing and leisure industries, and has been published in Marketing Science, the Journal of Marketing Research, and the Journal of Retailing, among others.
Prior to entering academia, Professor Krider spent several years in the petroleum industry, based in Calgary, London, Dharhan, and Vancouver.
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Putler, Daniel S. and Robert E. Krider (2012).
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Mora, José-Domingo, Robert E. Krider and Jason Ho (forthcoming), "Target the Wives, Get the Husbands: Decomposing Interpersonal Influences between TV Viewers" Journal of Advertising Research.
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Krider, Robert E. and Dan Putler (2013).
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Putler, Daniel S. and Robert E. Krider (2012).
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Mora, José-Domingo, Jason Ho and Robert Krider (2011).


Bob ...

www.beedie.ca [cached]

Bob Krider

Professor, Marketing


Association des sciences administrative du Canada - ASAC

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Robert Krider, Simon Fraser University Marketing


ASAC - Administrative Sciences Association of Canada

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Robert Krider, Simon Fraser University Marketing

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