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Dr. Robert E. Krider

Professor of Marketing

Simon Fraser University

Direct Phone: (604) ***-****       

Email: r***@***.ca

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Simon Fraser University

8888 University Drive

Burnaby, British Columbia V5A 1S6


Company Description

Simon Fraser University is consistently ranked among Canada's top comprehensive universities and is one of the top 50 universities in the world under 50 years old. With campuses in Vancouver, Burnaby and Surrey, B.C., SFU engages actively with the communi ... more

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Background Information

Employment History

Assistant Professor of Marketing



Editorial Board Member
Marketing Science



Hong Kong University of Science and Technology


University of Ottawa

Web References (24 Total References)

Faculty Profiles - About Us - Beedie School of Business, SFU, Canada [cached]

Bob Krider

Professor, Marketing

Beedie School of Business, SFU, Canada [cached]

Bob Krider Beedie School of Business, SFU, Canada

Bob Krider
Professor, Marketing
Dr. Robert Krider is a Professor of Marketing in the Beedie School of Business at SFU. In addition to SFU, he has taught marketing strategy and customer analytics at the undergraduate, MBA, and executive program levels at the Hong Kong University of Science and Technology, the University of Ottawa, the China-Europe International Business School in Shanghai, the University of British Columbia, INSEAD in Shanghai, the Universidade Catolica Portuguesa in Lisbon, Pforzheim University in Germany, and the City University of Hong Kong.
Dr. Krider's research involves the modeling of consumer and management decisions, especially in the retailing and leisure industries, and has been published in Marketing Science, the Journal of Marketing Research, and the Journal of Retailing, among others.
Prior to entering academia, Professor Krider spent several years in the petroleum industry, based in Calgary, London, Dharhan, and Vancouver.
Jose-Domingo Mora; Robert E. Krider; Jason Y. Ho
Daniel S. Putler; Robert E. Krider
Jose D. Mora; Jason Y. Ho; Robert E. Krider
Robert E. Krider; Ariana Arguello; Colin L. Campbell; Jose D. Mora
Dustin Dunsmuir; Robert E. Krider
Robert E. Krider; Tieshan Li; Yong Liu; Charles Weinberg
Robert E. Krider; Daniel S. Putler
Daniel S. Putler; Robert E. Krider

Association des sciences administrative du Canada - ASAC [cached]

Robert Krider, Simon Fraser University Marketing

Bob ... [cached]

Bob Krider


Bob Krider Professor, ... [cached]

Bob Krider Professor, Marketing 778-782-3027

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