As Vice President of Marketing for TrialCard, Bob is responsible for the strategic direction and promotion of TrialCard products and solutions, as well as product management and product development.
Joining TrialCard in 2010, Bob was charged with building a marketing platform that differentiated TrialCard in a competitive marketplace.
As part of this, he
played a critical role in developing TrialCard's
vision for its explosive growth.
is passionate about developing customer-centric messaging that illustrates TrialCard innovation and customer service.
Having led and launched pharmaceutical brands across multiple therapeutic areas and channels, Bob
has deep-seated perspective and insight into the pharmaceutical decision maker.
In addition, his
experience across marketing, sales, managed care, and sales training throughout a 28-year career with Allergan
and GlaxoSmithKline yields clear understanding of the pharmaceutical customer.
Bob holds a Bachelor of Economics from North Carolina State University.
is an avid bicyclist and participant in water sports.
When not biking, he
enjoys spending time on the water with his