Robert Dunhill, President
Robert Dunhill is President and Owner of Dunhill International List Co.
As President of Dunhill International List Company, Bob Dunhill has vast experience in the direct marketing industry.
list career, he
has learned most of the aspects of successful direct marketing.
To name a few, he
has intimate knowledge of hundreds of different lists sources.
"There's lots of accurate data out there but, at the same time, there's plenty of outdated information that should be avoided by legitimate list compilers."
has many strong points relative to the list industry.
The first is the list selection process wherein he
determines the most popular categories.
By keeping abreast of the direct marketing industry and the variety of products and services that are offered, Bob
is able to make choices for the list groups that will be required by marketers.
is also one of the country's foremost authorities on list conversion techniques.
pioneered the data entry process in 1967 and the processes are being used by many list compilers today.
The marketing techniques of merchandising compiled lists are Bob's
most distinctive attribute.
"We have maintained intimate relationships with the list brokerage community for as long as I can remember", says Bob
"My specialty is to locate those marketers who are prospects for specific list categories.
disseminates list information to these marketers on a category-by-category basis.
In turn, these marketers contact their list broker to place their assignments for the Dunhill
coined the phrase, "ListMagic" in the 1970's.
The areas of list hygiene, duplicate elimination, National Change of Address (NCOA), database management, appending demographics and psychographics are all functions of the list industry with which Mr. Dunhill
is fully acquainted.
is fully informed of email marketing plus the Can Spam Act, which is designed to reduce email volume and limit the email messages to those consumers who want to receive it.
With over five decades of experience in the mailing list industry Bob Dunhill
is in constant demand for his
list compiling expertise.
has lectured and given presentations on mailing lists, compiling techniques and database marketing, their trends and their role in the future of direct marketing.
Dunhill is co-founder of the Florida Direct Marketing Association and is currently a Board Member of The DMA Florida Chapter, a member of the DMA List and Database Council and the Marketing Council, plus the Hospitality and Travel Council.
is a 50-year member of the Direct Marketing Association
, and past member of six national Direct Marketing Clubs as well as a member of the FDMA Hall of Fame
maintains a website www.dunhills.com that offers counts and prices for thousands of different lists.
website also includes trade information, anti-Spam regulations, direct marketing information such as the Do Not Call Registry, requirements for Commercial Email, suggestions to address security issues in direct mail campaigns and an explanation of the NCOA process.
He is a member of CLIA and NACTA as a major mailing list supplier to the travel industry.
Bob Dunhill attended Pennsylvania Military College and graduated from Adelphi University and received his Masters degree from New York University.
resides in Boynton Beach, Florida and works every day.
plays golf and travels as much as possible.