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2016-08-29T00:00:00.000Z

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Wrong Robert Deutsch?

Dr. Robert D. Deutsch

Founder and President

Brain Sells

Direct Phone: (917) ***-****       

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Company Description

BRAIN SELLS HAS WORKED WITH MANY CLIENTS IN MANY PRODUCT CATEGORIES. ... more

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Background Information

Employment History

Founder and President, BRAIN-SELLS

Consultant

"THE 5 ESSENTIALS: Using Your Inborn Resources To Create A Fulfilling Life"

Author of

Affiliations

Executive Board Member
USA Wrestling New Jersey

Fellow
Max Planck Institute of Molecular Cell Biology and Genetics

Member of the Advisory Board
Brodeur Worldwide

Staff Member of the Project On Human Communication
Albert Einstein College of Medicine

Founder
Apple Inc.

Consultant, Public Diplomacy
US State Department

VIP Member
Business News Articles.com

Education

B.A.

Political Science

University of Denver

M.B.A.

International Finance

Columbia University Graduate School of Business

Ph.D.

Ph.D.'s posts

doctoral degree

National Institute of Mental Health Post-Doctoral fellowship

doctorate

Cognitive and Social Anthropology

Albert Einstein College of Medicine

doctorate

cognitive anthropology

Albert Einstein School of Medicine

doctorate

cognitive neuroscience

Albert Einstein School of Medicine at Yeshiva University

doctorates

joint degree program

psychiatry and anthropology

Rutgers University's Medical School

second doctorate

cultural anthropology

Rutgers University

Web References (197 Total References)


Social Tribes Are More Potent Than Social Networks For Luxury Brands | FC Tech Group

fctechgroup.com [cached]

Dr. Bob Deutsch

Social Tribes Are More Potent Than Social Networks For Luxury Brands The Ground Has Shifted Under Marketers' Feet.
...
- - - Dr. Bob Deutsch is a cognitive anthropologist and founder of the marketing consultancy, Brain Sells.


Dr. Bob Deutsch | FC Tech Group

fctechgroup.com [cached]

Dr. Bob Deutsch

...
Dr. Bob Deutsch, a cognitive anthropologist, was invited to open the day at FashionForward for many reasons, one of which is that the immediacy and global nature of the web forces brands to understand their audience on a deeper level than ever before. This article is based fully on the thoughts, ideas and concepts presented by Dr. Bob Deutsch at FashionForward. Brand marketers are so often tasked with creating an experience that describes product attributes to drives sales, that thinking of the audience as one in the same as "consumers" becomes second nature. Especially with digital, luxury marketers become tasked with creating an experience that upholds the brand legacy while comparing measurable analytics against benchmarks to determine concrete return on investment. However, one of the first things Dr. Deutsch said while on stage was that he didn't want to talk about luxury or the internet. What he wanted to address was the question, "What is the human experience of luxury?". One of his core messages was that if luxury marketers are only striving to understand their audience as a consumer, instead of as human beings, then true success will not be achieved. Both search and social have changed the purchase. The role of a person has shifted from the person as a viewer, to the person as a participant, and recently to the person as a content-creator. From an evolutionary perspective, our behavior has turned from hunting and gathering, to information gathering, to experience gathering. The output of this has transformed what was once products representing the brands, to now be "me" as a brand. While many would argue that luxury items fulfill two basic emotions for people: either display ("look at me") or comfort ("this feels great"), Dr. Deutsch enlightens us to the notion that luxury isn't either of these things. Rather, with a luxury product or experience, we as individuals are able to expand our own ideas of ourselves. It is when this happens that a person becomes emotionally attached to a brand and adopts the brand into their own sense of self, an act that is significantly more potent than mere brand or product loyalty, because it involves a person's feelings about themselves. He challenges brands not to focus on enhancing the brand experience, but on trying to make their brands a venue for people's own expanded experience of themselves.
...
Social networks are good for expression, but not good for conversion or action. ( Click here to read Dr. Deutsch's full article on Social Tribes).
...
Photo Credits: Antonio Mo (above) and Dr. Bob Deutsch photographed by Amy Seder at FashionForward
...
Dr. Bob Deutsch
Social Tribes Are More Potent Than Social Networks For Luxury Brands The Ground Has Shifted Under Marketers' Feet.
...
Dr. Bob Deutsch . marketing insights
Marketers Should Remember: Longing and Luxury Are In the Eye of the Beholder
...
Dr. Bob Deutsch is a cognitive anthropologist and founder of the marketing consulting firm, Brain Sells (www.brain-sells.com).


Marketers Should Remember: Longing and Luxury Are In the Eye of the Beholder | FC Tech Group

fctechgroup.com [cached]

Dr. Bob Deutsch . marketing insights

Marketers Should Remember: Longing and Luxury Are In the Eye of the Beholder
...
Dr. Bob Deutsch is a cognitive anthropologist and founder of the marketing consulting firm, Brain Sells (www.brain-sells.com).


Authors | Worldwide Branding News

www.worldwidewhoswhonews.com [cached]

Bob Deutsch Authors a Book that Helps Readers to Bring Out their Best Selves Using Five Essential Tools

...
Bob Deutsch - Founder & President, Brain Sells | Author, "The Five Essentials: Using Your Inborn Resources to Create a Fulfilling Life"
Worldwide Branding member Bob Deutsch is set to release his first book, "The Five Essentials: Using Your Inborn Resources to Create a Fulfilling Life" by Hudson Street Books, Penguin on September 3, 2013. The book is a revealing look at how The Five Essentials-curiosity, sensuality, openness, and the narrative and integrative capacities of the human mind - can stimulate people and corporations to illuminate their own authenticity and realize their quest for self-expansion. Dr. Deutsch refers to the tools as essentials for the precise reason being that they are present in each and every one of us, as they are essential to our being, and they go a long way toward providing us clues to who we really are-to our essences. In "The Five Essentials," Dr. Deutsch enlightens and edifies readers with regard to these essences by explaining each essential, explaining them in great detail, and embodying them through interviews conducted with both women and men, some of whom have garnered celebrity, some of whom are unbeknownst to the larger public; some of whom are older and others that are younger.
"The Five Essentials: Using Your Inborn Resources to Create a Fulfilling Life" - Bob Deutsch
Dr. Deutsch, Founder and President of Brain Sells, has chosen to release his first book at this point in his career because he feels that there couldn't be a more fitting time than the present to make it available to the public. He pinpoints the fact that many individuals and corporate entities live a life smaller than is essential to their vitality, and therefore, sell themselves and the world short; globalization and automation have produced unprecedented levels of uncertainty and change.


Bob Deutsch Authors a Book that ...

www.worldwidewhoswhonews.com [cached]

Bob Deutsch Authors a Book that Helps Readers to Bring Out their Best Selves Using Five Essential Tools

...
Bob Deutsch - Founder & President, Brain Sells | Author, "The Five Essentials: Using Your Inborn Resources to Create a Fulfilling Life"
Worldwide Branding member Bob Deutsch is set to release his first book, "The Five Essentials: Using Your Inborn Resources to Create a Fulfilling Life" by Hudson Street Books, Penguin on September 3, 2013. The book is a revealing look at how The Five Essentials-curiosity, sensuality, openness, and the narrative and integrative capacities of the human mind - can stimulate people and corporations to illuminate their own authenticity and realize their quest for self-expansion. Dr. Deutsch refers to the tools as essentials for the precise reason being that they are present in each and every one of us, as they are essential to our being, and they go a long way toward providing us clues to who we really are-to our essences. In "The Five Essentials," Dr. Deutsch enlightens and edifies readers with regard to these essences by explaining each essential, explaining them in great detail, and embodying them through interviews conducted with both women and men, some of whom have garnered celebrity, some of whom are unbeknownst to the larger public; some of whom are older and others that are younger.
"The Five Essentials: Using Your Inborn Resources to Create a Fulfilling Life" - Bob Deutsch
Dr. Deutsch, Founder and President of Brain Sells, has chosen to release his first book at this point in his career because he feels that there couldn't be a more fitting time than the present to make it available to the public. He pinpoints the fact that many individuals and corporate entities live a life smaller than is essential to their vitality, and therefore, sell themselves and the world short; globalization and automation have produced unprecedented levels of uncertainty and change.

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