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This profile was last updated on 6/13/13  and contains information from public web pages.
Company Description: WROV's big fall promotion for 1986 was giving away a pair of World Series tickets (plus travel expenses) to Game 6 and Game 7 of what may have been one of the best...   more
Web References
The Rock of Roanoke - Part 2, 13 June 2013 [cached]
Rob O'Brady, a second-generation Irishman, is from Springfield, Massachusetts. After high school he spent nine months at a radio school then WBRL in Berlin, NH then worked at his home town's WHYN. His real name is the same as a once well-known politician so he changed it, originally to "Parrish Hall."
He began doing the all-night show at WROV on May 1, 1974. This was the first time he'd ever used the name "Rob O'Brady" which was a combination of his real first name, an "O" to honor his Irish heritage, and "Brady" after he had a dream about Pat Brady (the guy who drove "Nellybelle" the Willys jeep on the Roy Rogers show).
Rob O'Brady showed us the danger of drinking and driving by getting drunk on the air, Memorial Day Weekend, 1976.
Rob was hired "in spite of his voice" according to Burt Levine.
After Rob moved to the morning show, he began many of the things he became famous for including "Lunch With Rob" where workers entered business cards, each Monday a drawing was held, and he took the winner's office bunch to lunch. He also had a unique way of reading the school lunch menus which always began with him yelling "DA DA Lum...DA DA LAAA! LUNCH TODAY! and ending with "...and ice cold milk to wash it down!"
When Shane Randall left in late summer 1974, Rob moved into the night shift but it was soon decided that his up-tempo delivery would work better in the mornings and Chuck's popularity with teenagers would be a good fit for nights.
So Chuck and Rob were swapped with Rob going to mornings and Chuck now holding down the evening shift.
The WROV Staff, Fall, 1975: Rob O'Brady, Bucky Stover, Doug McCloud, Larry Bly, Bart Prater, Bill Jordan, Vince Miller, Starr Stevens.
Bart Prater, Rob O'Brady, ... [cached]
Bart Prater, Rob O'Brady, Larry Bly, Jack Fisher, Fred Frelantz
The Station You Grew Up With - Part 1, 1 Jan 1980 [cached]
The air staff remained mostly intact with Rob O'Brady in the mornings, Barry Michaels midday, Bart Prater in the afternoons, Dave Shropshire as Chris Stevens at night and Steve Finnegan on the all-night show.
Rob O'Brady takes a break from waking up the Roanoke valley to sip his coffee.
Led by manager Rob O'Brady, the Rovers consisted of members of the air staff and a few other regulars who were good softball players (thank heavens) and played games against other area businesses and civic groups including WDBJ-TV and the Bank of Virginia. Most people don't realize that the Rovers played a LOT of games against almost anybody who wanted to take them on.
In 1980, in an ad in the Valley Shopper, Rob said "We try to give everyone an equal opportunity to come out and enjoy softball with us.
The station did an all-day remote which included putting Rob in the toucan cage and not letting him out until a donations milestone was met.
Rob O'Brady, 1 Jan 1981 [cached]
Rob O'Brady
Rob still lives in Salem and is a dad of three. He's the back-up announcer and a regular at the Salem Avalanche baseball games.
Hear Rob!
Rob O'Brady
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