, a second-generation Irishman, is from Springfield, Massachusetts.
After high school he
spent nine months at a radio school then WBRL in Berlin, NH then worked at his
home town's WHYN.
real name is the same as a once well-known politician so he
changed it, originally to "Parrish Hall."
He began doing the all-night show at WROV on May 1, 1974.
This was the first time he'd ever used the name "Rob O'Brady
" which was a combination of his real first name, an "O" to honor his Irish heritage, and "Brady" after he had a dream about Pat Brady (the guy who drove "Nellybelle" the Willys jeep on the Roy Rogers show).
showed us the danger of drinking and driving by getting drunk on the air, Memorial Day Weekend, 1976.
was hired "in spite of his voice" according to Burt Levine.
moved to the morning show, he
began many of the things he
became famous for including "Lunch With Rob" where workers entered business cards, each Monday a drawing was held, and he
took the winner's office bunch to lunch.
also had a unique way of reading the school lunch menus which always began with him yelling "DA DA Lum...DA DA LAAA!
and ending with "...and ice cold milk to wash it down!"
When Shane Randall left in late summer 1974, Rob
moved into the night shift but it was soon decided that his up-tempo delivery would work better in the mornings and Chuck's popularity with teenagers would be a good fit for nights.
So Chuck and Rob
were swapped with Rob going to mornings and Chuck now holding down the evening shift.
The WROV Staff, Fall, 1975: Rob O'Brady, Bucky Stover, Doug McCloud, Larry Bly, Bart Prater, Bill Jordan, Vince Miller, Starr Stevens.