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Last Update

2010-06-18T00:00:00.000Z

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Background Information

Employment History

Executive Vice President
EA

Head of Sims Division
EA

Web References (6 Total References)


People Can Fly | Good To Be A Geek

www.goodtobeageek.com [cached]

Rob Humble, Executive VP at EA Play Label introduced us to a wold of endless possibilities with Sims 3.


On June 5, 2007, Tilted Mill ...

patrickhoelck.com [cached]

On June 5, 2007, Tilted Mill Entertainment, creator of Caeser, announced that it would develop the newest SimCity game: SimCity Societies . Rob Humble, head of EA's Sims Division, indicated that EA representatives had asked Tilted Mill replace Maxis, which had created all the preceding titles.


EA's Rob Humble ...

www.imgmagazine.com [cached]

EA's Rob Humble discusses the team's design philosophy and some of the unusual ideas considered for the game."The one thing that I walked into the room with as a mandate was 'No More Hamster Cage'," he says rather cryptically."That came from a phrase Matt [Brown, design lead] used - during The Sims 2, they referred to the Sims as hamsters with jobs.There's a little hamster cage, and they have a little job..."

"I always thought that was incredibly limiting," Humble continues.
...
"The next step was to ask what was wrong with the Sims themselves, and how that could be improved," Humble says.


On June 52007, Tilted Mill ...

citybuildinggames.wikia.com [cached]

On June 52007, Tilted Mill Entertainment, creator of Caesar IV, announced that it would be developing SimCity Societies instead of Maxis, which had created all preceding titles.[2] Rob Humble, head of EA's Sims Division, indicated that EA representatives had asked Tilted Mill to create the game at E3.[3] Fans reacted poorly on the official forums of the developer towards this game.


Inter spliced in the video are ...

www.ptsuksuncannyworld.com [cached]

Inter spliced in the video are a few comments from Rob Humble, the head of the Sims Division at EA. He explains their thinking on this take on the franchise and how things ended up where they did.

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