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2013-10-28T00:00:00.000Z

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Wrong Rob Gregory?

Mr. Rob Gregory

President

The Newsweek/Daily Beast Company LLC

Direct Phone: (212) ***-****       

The Newsweek/Daily Beast Company LLC

555 W. 18th Street

New York, New York 10011

United States

Company Description

A smart, speedy take on the news from around the world, combined with the depth and investigative power of Newsweek Magazine. ... more

Find other employees at this company (106)

Background Information

Employment History

Chief Revenue Officer
WhoSay Inc

Group Publisher
Plum TV Inc

Group Publisher
Alpha Media Group

Publisher
Rolling Stone

President
Daily Beast

Chief Revenue Officer
Digital magazine WhoSay

Group Publisher
Dennis Publishing Limited

President, Newsweek and The Daily Beast
The Daily Beast Company LLC

Education



Boston University

Web References (162 Total References)


It comes less than a year ...

www.mediasearchlimited.com [cached]

It comes less than a year after former Newsweek Daily Beast President Rob Gregory became chief revenue officer.

"We're turning celebrities into publishers -- building an entertainment media company," said Mr. Gregory, who earlier was also publisher of Maxim, Rolling Stone and Men's Health.
...
Mr. Gregory declined to say how much Canon spent on it with WhoSay or to discuss WhoSay revenue.
WhoSay consists of two apps and a website. One app is invite-only and allows famous people to post messages across multiple social media accounts, track engagement on their posts and monitor the number of people following and mentioning them.
The app also includes a private message center where brands can offer gifts to WhoSay users. Bose, for instance, used the feature recently to give headphones to about 100 WhoSay users, according to Mr. Gregory, who said no money changed hands between Bose and WhoSay. No strings were attached, he added, though some who took the product posted selfies with the headphones.
"We think there's an opportunity to monetize it down the road, maybe as part of a larger campaign," he said.
Celebrities that CAA represents comprise just 17% of the 1,600 celebrities signed up for WhoSay, Mr. Gregory said.
The other app and its companion website are for regular consumers, who can scroll through a stream of celebrity posts or follow specific stars.
A spokeswoman for WhoSay declined to say how many people had downloaded the app. She said 2.5 million people have registered with WhoSay either through the app or on the website and have set preferences for celebrities they want to follow. The company is compiling first-party data on those users to use in ad campaigns, Mr. Gregory said.
...
"We figured out pretty quickly that if we were in that shrinking middle between programmatic and native content, then it's a race to the bottom," said Mr. Gregory.
...
"We worked with Canon on a media plan and a target for impressions for the campaign," Mr. Gregory said. Celebrities were paid a "small fee" to be part of the campaign, he added -- and they got to keep the cameras.


WhoSay; Rob ...

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WhoSay; Rob Gregory

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WhoSay hired Rob Gregory as chief revenue officer. Most recently, Gregory served as president of The Newsweek Daily Beast Company.


WhoSay; Rob ...

www.mediapost.com [cached]

WhoSay; Rob Gregory

...
WhoSay hired Rob Gregory as chief revenue officer. Most recently, Gregory served as president of The Newsweek Daily Beast Company.


WhoSay; Rob ...

www.mediapost.com [cached]

WhoSay; Rob Gregory

...
WhoSay hired Rob Gregory as chief revenue officer. Most recently, Gregory served as president of The Newsweek Daily Beast Company.


WhoSay; Rob ...

www.mediapost.com [cached]

WhoSay; Rob Gregory

...
WhoSay hired Rob Gregory as chief revenue officer. Most recently, Gregory served as president of The Newsweek Daily Beast Company.

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