Rob Gregory, President, Plum TV
Rob Gregory, President, Plum TV: Rob Gregory is a seasoned media and market
ing professional, with over 25 years of experience in trade, consumer, and emerging media.
In April 2008, he joined Plum TV as the President of Network Sales & Marketing.
is a cable TV and web network, targeting an active and affluent audience in Aspen, Miami Beach, The Hamptons, Nantucket, Telluride, and other high profile markets.
In this position, Rob
increased Plum’s network sales by over 30%, despite an extremely challenging economy, and declining luxury media spending.
In August of 2009 Rob was named President of Plum TV, and has since been working closely with Executive Chairman Brian Bedol to overhaul the programming mix and brand positioning, and increase distribution of Plum’s national and hyper-local content.
Prior to Plum TV, Rob served as Group Publisher at Dennis Publishing.
successfully extended the Maxim Magazine brand into digital media, entertainment, and bricks and mortar businesses.
Rob oversaw multi-platform advertising sales, brand positioning, events, promotion, public relations, and marketing conferences.
In May of 2007, Maxim published its first ever "Mobile Issue", that allowed readers to interact with the magazine using their cell phones to get more content, vote, enter sweepstakes and more.
Initiatives such as these kept Maxim at the forefront of innovation and continued to establish the magazine as the industry leader and one of the most powerful media brands reaching young men in the world.
Prior to Maxim, Rob was Publisher of Rolling Stone, where he successfully repositioned and turned around the magazine, transforming the business from a 19% advertising sales revenue decline, to a 7% increase in just three years, during a period of dynamic change in both the consumer magazine and the music sectors.
Rob has also held top management positions at Men's Journal, Gourmet, and Scientific American.
In addition, he
successfully positioned and launched new magazines Travel & Leisure Golf
and Garden Design.