Before CallFire, when there was a storm, associates had to call in to a switchboard for important messages, and there was no way to reach everyone at once and with the same message, said Rita Bertone, director of purchasing and office services at Bob's and a member of the company's business continuity team.
When Sandy hit in October 2012 - shutting down Bob's
for four days - Bertone
knew what to do.
home Internet connection, Bertone
signed onto CallFire's dashboard, where phone numbers of all Bob's
Stores employees from the 35 locations were saved.
800 number and recorded a message that the stores would be closed.
"I hit a button, then all of a sudden you see all these numbers being dialed - over 200 numbers in a matter of minutes," she
One of the selling points for Bertone
was that she
didn't have to sign a contract.
activates the account when needed and pays about 2 cents per phone call, she
The last time she
activated the account, it cost the apparel company $11, Bertone
"We only use it during emergencies."
also activated the service to contact employees during winter storm Nemo in February, when conditions were too dangerous for employees to leave their homes.
"We didn't want employees coming into work while we had a problem on our roof," said Bertone
about the snow pileup.